聯網電視的廣告策略 是由出版商Parks Associates在2011年08月所出版的。
這份英文市場調查報告書包含66 Pages 價格從美金3200起跳。
本報告針對美國網聯電視廣告市場現況與預測進行調查分析，提供網聯設備所有權・使用動向、各種網聯電視廣告策略回顧、新廣告媒體收益機會分析、先進電視與網上影音廣告收益預測（∼2015年）、主要企業活動，目錄介紹如下。
重點
資料重點
主要企業
調查摘要
網聯電視廣告市場重點：市場規模・使用者分析
- 網聯電視設備種類分類
- 網聯設備所有權・使用動向
- 網聯電視設備製造業者
- 收費電視服務供應商角色
從網聯電視平台獲得觀眾
收益機會
- 網聯電視廣告的商業模式與價格模式
- 網聯電視廣告對高級電視與網路視訊廣告市場的影響
廣告部門變化促進因素
資源冊
用語
企業檔案
Abstract
This report provides an early assessment of the U.S. connected TV advertising
market. The report evaluates the main connected TV advertising business
segments, assesses connected TV device usage, reviews connected TV advertising
strategies, and examines the revenue potential for the emerging ad medium. The
study concludes with a presentation of the strategic opportunities and market
challenges for industry investors.
“The television advertising industry is currently in a state of
transition due to the emergence of connected TV platforms, which offer a new
content source as well as an advertising delivery method,” said Heather
Way, Research Analyst, Parks Associates. “While digital media platforms,
services, and content proliferate in the marketplace, a host of advertising
industry participants and their clients are developing innovative ways to
monetize the connected, multiscreen consumer experience.”
About Parks Associates
Parks Associates is an internationally recognized market research and
consulting company specializing in emerging consumer technology products and
services. Founded in 1986, Parks Associates creates research capital for
companies ranging from Fortune 500 to small start-ups through market reports,
primary studies, consumer research, custom research, workshops, executive
conferences, and annual service subscriptions.
The company' s expertise includes new media, digital entertainment and gaming,
home networks, Internet and television services, digital health, mobile
applications and services, consumer electronics, energy management, and home
control systems and security.
Table of Contents
The Bottom Line
Data Points
Key Players in Connected TV Development
Research Summary
- Purpose of Report & Research Scope
- Research Approach
Connected TV Advertising Market Highlights: Sizing the Market & Profiling User
- Categorizing Connected Devices
- Connected Device Ownership and Usage Trends
- Connected TV Device Manufacturers
- The Role of the Pay-TV Service Provider
Engaging Audiences through Connected TV Platforms: Profiles of Key Players in Connected TV Advertising & Branded Experiences
The Revenue Opportunity
- Connected TV Advertising Business and Pricing Models
- Impact of Connected TV Advertising on Advanced TV and Online Video
Advertising Markets
Driving Changes in Advertising
Resource Book
- Glossary of Terms
- Company Profiles
LIST OF FIGURES:
- Key Players in Connected TV Development
- Categorizing Connected Devices
- Smart TV Households by Country
- Smart TV Ownership: 2011-2015
- Connected TV Devices and Active Connections
- Connected TV Content Types
- Content Use by Demographic Segments
- Connected Game Console Content Use
- Connected Blu-Ray Player Content Use
- Digital Media Receiver Content Use
- Ad Solutions and the Leading Smart TV Manufacturers
- Ad Solutions and the Leading Digital Media Receivers
- Pay-TV Providers and Content Access Solutions
- A New TV Advertising Medium: The Connected TV Platform
- Major Connected TV Application Platforms & Developers
- Leading Connected TV Content Management/Delivery Platforms Focused on
Advertising
- U.S. Advanced TV and Online Video Advertising Revenue: 2011-2015
- Advanced Advertising Glossary of Terms
- Company Profiles: Smart TV Manufacturers
- Company Profiles: Digital Media Receivers
- Company Profiles: Connected TV Applications Developers & Platforms
