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市場調查報告書
數位音樂服務：趨勢與展望
Digital Music Services: Trends and Outlook
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數位音樂服務：趨勢與展望 是由出版商Parks Associates在2011年04月所出版的。
這份英文市場調查報告書包含60 Pages 價格從美金3200起跳。
本報告，實施美國數位音樂市場的現狀分析，彙整各種商業模式（音樂買賣・傳輸）的詳細內容、消費者的喜好、既有・新企業的概要與對策、新技術和服務・使用動向等的資訊，由下列摘要形式闡述。
分析重點
第1章 分析摘要
- 分析目的・範圍
- 資訊來源
- 分析對象企業
- 用語的定義・省略語
第2章 消費者的趨勢、使用狀況、喜好
- 音樂下載vs.串流
- 網路與PC使用
- 做為音樂來源的行動機器
- 替代MP3播放器的行動電話
- 汽車內的音樂
- 喜好
- 音樂用網路連線機器
- 格式
- 「Digital Locker」的抬頭
第3章 商業模式
第4章 既有・新企業
- 既有企業
- 新企業
- 行動電話電信業者
- 行動機器廠商
- 付費電視與寬頻供應商
第5章 新趨勢與使用方法模式
- 雲端音樂：「Digital Locker」與電子圖書館
- 社群媒體與音樂
- 受裝置影響的動向
- 易搜尋・發現音樂的嘗試
第6章 摘要與建議
圖表一覽
Abstract
Digital Music Services: Trends and Outlook provides an overview of the current
digital music service landscape, including consumer trends, usage models, and
attitudes as well as the emerging class of new players and services and the
changing roles of established industry players. The report also explores the
impact of new devices and technologies and makes recommendations for industry
players and entrants.
“Consumers are still highly engaged with their digital music,”
said Laura Allen Phillips, research analyst, Parks Associates.
“They take it with them everywhere and want it on every device. New
technologies, service offerings, connectivity options, and business models are
changing the way they access, discover, and pay for music. It is a shifting
landscape. The successful industry players will be those driving the change,
rather than just adjusting to it. ”
Table of Contents
The Bottom Line
1.0 Report Summary
- 1.1 Purpose and Scope of Report
- 1.2 Data Sources
- 1.3 Companies Briefed
- 1.4 Definitions of Terms and Acronyms
2.0 Consumer Trends, Usage and Preferences
- 2.1 Music Downloading vs. Streaming
- 2.2 Internet and PC Usage
- 2.3 Mobile Device as a Music Source
- 2.4 Mobile Phone Replacing MP3 Players
- 2.5 Music in the Car
- 2.6 Preferences
- 2.6.1 Connected Device for Music
- 2.6.2 Format
- 2.6.3 Digital Locker Appeal
3.0 Business Models
- 3.1 Transactional Services
- 3.1.1 Market Overview
- 3.1.2 Piracy
- Industry Impact
- Anti-Piracy Measures and Initiatives
- 3.2 Subscription Services
- 3.2.1 Music Download Services
- 3.2.2 Streaming Services - “Sit-back” Listening
- 3.2.3 Music On-Demand
- 3.3 Ad-Supported Music
4.0 Established and Emerging Players
- 4.1 Established Players
- 4.1.1 Music Labels
- 4.1.2 Licensing Groups and Industry Consortia
- 4.2 Emerging Players
- 4.2.1 Mobile Carriers
- 4.2.2 Mobile Device Manufacturers
- 4.2.3 Pay-TV and Broadband Providers
5.0 Emerging Trends and Usage Models
- 5.1 Music in the Clouds; Digital Lockers and Library Access
- 5.2 Social Media and Music
- 5.3 Device Driven Trends
- 5.3.1 Music on Mobile Devices
- 5.3.2 Connected Consumer Electronics
- 5.3.3 Music in the Car
- 5.4 Making Music Discoverable
- 5.4.1 The Importance of Discoverability
- 5.4.2 The Role of Metadata
6.0 Summary and Recommendations
- 6.1 Summary
- 6.2 Recommendations
FIGURES:
- Combined Trending: Downloads and Streaming
- Usage Frequencies of the PC and Internet Music Sources
- Use of a mobile Device as a Music Source (among teenagers and adults)
- Desired Platform for Home Movie Digital Locker
- Source of Music for the Automobile
- Demographics of In Car Music Source Users
- Preferred Connected Device for Accessing Digital Music
- Preferences for Physical over Electronic Media
- Appeal of the Digital Locker Concept
- Willingness to Pay for Digital Locker Service
- U.S. Digital Download Market Share 2010
- Transactional Music Services
- Digital Music Revenues 2006 - 2010
- Debut Album Sales 2003 - 2010
- International Anti-Piracy Implementations
- Subscription Download Services
- Streaming Music Services
- Music On-Demand Services
- Pandora Active User Base Current and Alternative Revenue Generation Models
- Record Label Market Share 2010
- Digital Usage Models and Licensing Requirements
- Lifestyle and Media Management Service Providers
- Cloud-based User Music Library Access Services
- Top Ten Music Mobile Phones (Source: Top Ten Reviews)
- Music Service on Connected CE
- Metadata and Music Intelligence Solution Providers
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