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Latin America - Digital Media and Pay TV Market, 10th Edition
出版日期 : 2011年10月
商品編碼: 219265
Abstract
Overview
This report covers developments in the Convergence, Pay TV and Digital Media
Market of Latin America and the Caribbean. The countries covered in this report
include: Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica,
Cuba, the Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti,
Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico,
Uruguay, Venezuela, and the small Caribbean island nations.
Key highlights:
Argentina
In terms of pay TV penetration, Argentina is a world leader, with more than
one home out of two being subscribed to pay TV services, but media convergence
suffers from regulatory battles involving the government, pay TV companies,
and telecom operators. According to Argentinean law, a telecom company is not
allowed to offer pay TV, and must ally with a CATV operator if it wants to
offer converged services. Telcos have been urging the government to reform the
Argentine telecoms law to facilitate media convergence. The Cable TV
Operators' Association, on the other hand, has urged the government not to
allow telcos into the pay TV sector - at least not until CATV companies have
completed the digitisation of their networks. It claims that the telecom
incumbents would take over the pay TV market and push CATV companies out of
business.
Brazil
In Brazil, delay in legislating on the matter of convergence has led to much
confusion and conflict, involving pay TV companies, telecom operators, and
regulatory authorities. Incumbent telcos have been forcing the issue by
entering the pay TV market before receiving authorisation to do so. Although
regulatory questions still await resolution, both pay TV and telephone
companies have been active in developing convergence strategies, and several
operators offer triple or quadruple play packages. The market leader is Net
Servicos de Comunicacao, controlled by Mexico' s Telmex; in fact, Net is the
largest multi-service cable TV provider in Latin America, with a bundled
video, broadband, and voice service in 79 Brazilian cities. Brazil was the
second country in Latin America to adopt a digital TV standard; digital
terrestrial TV was launched in December 2007, but is experiencing slow uptake.
Mexico
Mexico' s main cable TV providers, Megacable, Cablemas, and Cablevision, are
active in the triple play market, with offerings of bundled cable TV,
broadband, and telephony; as a result, their broadband subscriber base and in
particular their VoIP subscriber numbers witnessed healthy growth during 2007
and 2008. Telmex has claimed to have lost over 50% of the voice market in
areas where cable companies offer triple play services. In 2007, it requested
to have its own licence modified to include pay TV services, but in late 2008,
it entered into an agreement with the newly constituted Dish Mexico to
distribute DTH satellite TV services. Mexico was the first country in Latin
America to launch digital terrestrial TV; by early 2009 there were an
estimated 38 digital channels.
Table of Contents
- 1. Latin American Convergence and Digital Media Market Overview
- 1.1 Overview of media convergence
- 1.2 Triple play models
- 1.3 Pay TV
- 1.3.1 Cable TV
- 1.3.2 Multichannel Multipoint Distribution Systems (MMDS)
- 1.3.3 Satellite TV
- 1.4 Broadband TV (IPTV)
- 1.5 Digital Terrestrial TV (DTTV)
- 2. Argentina
- 2.1 Overview of media convergence
- 2.2 Triple play models
- 2.3 Regulatory issues
- 2.4 Pay TV market
- 2.4.1 Overview
- 2.4.2 Cable TV
- 2.4.3 Satellite TV
- 2.4.4 Broadband TV (IPTV)
- 2.5 Digital Terrestrial TV (DTTV)
- 3. Belize
- 3.1 Overview of media convergence
- 3.2 Overview of the pay TV market
- 4. Bolivia
- 4.1 Overview of media convergence
- 4.2 Pay TV
- 5. Brazil
- 5.1 Overview of media convergence
- 5.2 Fixed-Mobile Convergence (FMC)
- 5.3 Triple play models
- 5.4 Quadruple play
- 5.5 Regulatory issues
- 5.6 Pay TV
- 5.6.1 Pay TV statistics
- 5.6.2 Foreign ownership regulations
- 5.6.3 Cable TV
- 5.6.4 Multichannel Multipoint Distribution Systems (MMDS)
- 5.6.5 Satellite TV
- 5.6.6 Major pay TV players
- 5.6.7 Broadband TV (IPTV)
- 5.7 Digital Terrestrial TV (DTTV)
- 6. Caribbean Countries
- 6.1 Market overview
- 6.1.1 Bahamas
- 6.1.2 Dominica
- 7. Chile
- 7.1 Overview of media convergence
- 7.2 Triple play models
- 7.3 Pay TV
- 7.3.1 Cable TV
- 7.3.2 Satellite TV
- 7.3.3 Broadband TV (IPTV and TVoIP)
- 7.4 Digital Terrestrial TV (DTTV)
- 8. Colombia
- 8.1 Overview of media convergence
- 8.2 Triple play models
- 8.3 Pay TV
- 8.3.1 Cable TV
- 8.3.2 Satellite TV
- 8.4 Broadband TV (IPTV)
- 8.5 Digital Terrestrial TV (DTTV)
- 9. Costa Rica
- 9.1 Overview of media convergence
- 9.2 Cable TV
- 9.3 Satellite TV
- 10. Dominican Republic
- 10.1 Overview
- 10.2 Pay TV
- 11. Ecuador
- 11.1 Overview of media convergence
- 11.1.1 TVCable
- 11.1.2 Telmex (previously Ecutel)
- 11.2 Pay TV
- 12. El Salvador
- 12.1 Overview of media convergence
- 12.2 Cable TV
- 12.3 Satellite TV
- 13. Guatemala
- 13.1 Overview of media convergence
- 13.2 Cable TV
- 13.3 Satellite TV
- 14. Haiti
- 14.1 Overview of media convergence
- 14.2 Cable TV
- 14.3 Satellite TV
- 15. Honduras
- 15.1 Overview of media convergence
- 15.2 Pay TV market
- 15.2.1 Cable TV
- 15.2.2 Satellite TV
- 15.3 Digital Terrestrial TV (DTTV)
- 16. Jamaica
- 16.1 Overview of media convergence
- 16.2 Cable TV
- 16.2.1 Flow (Columbus Communications Network)
- 17. Mexico
- 17.1 Overview of media convergence
- 17.2 Triple play regulation issues
- 17.3 Triple play and VoIP developments
- 17.4 Digital TV
- 17.4.1 Cable TV
- 17.4.2 Multichannel Multipoint Distribution Systems (MMDS)
- 17.4.3 DTH satellite TV
- 17.4.4 Interactive TV
- 17.4.5 Digital Terrestrial TV (DTTV)
- 18. Nicaragua
- 18.1 Overview of media convergence
- 18.2 Cable TV
- 18.3 Satellite TV
- 19. Panama
- 19.1 Overview of media convergence
- 19.2 Triple play models
- 19.3 Cable TV
- 19.4 Satellite TV
- 19.5 IPTV (Broadband TV)
- 20. Paraguay
- 20.1 Overview of media convergence
- 20.2 Pay TV
- 21. Peru
- 21.1 Overview of media convergence
- 21.2 Pay TV
- 21.2.1 Cable TV
- 21.2.2 Multichannel Multipoint Distribution Systems (MMDS)
- 21.2.3 Satellite TV
- 21.3 Digital Terrestrial TV (DTTV)
- 22. Puerto Rico
- 22.1 Digital media overview
- 22.2 Digital TV
- 22.2.1 Cable TV
- 22.2.2 Satellite TV
- 22.2.3 Free-to-Air (FTA) TV
- 23. Uruguay
- 23.1 Overview of media convergence
- 23.2 Triple play
- 23.3 Pay TV
- 23.4 Digital Terrestrial TV (DTTV)
- 24. Venezuela
- 24.1 Overview of media convergence
- 24.2 Triple play models
- 24.3 Pay TV market
- 24.3.1 Overview
- 24.3.2 Cable TV
- 24.3.3 Satellite TV
- 24.3.4 Broadband TV (IPTV)
- 24.4 Digital Terrestrial TV (DTTV)
- 25. Glossary of Abbreviations
TABLES:
- Table 1 - Latin America cable TV subscribers and penetration - 2000 - 2008
- Table 2 - Cable TV subscribers and penetration in major LA countries -
2007 - 2008
- Table 3 - Cable TV subscribers and penetration rates in Argentina - 1998 -
2008
- Table 4 - Grupo Clarin cable TV subscribers - 2006 - 2008
- Table 5 - CableVision & Multicanal cable TV subscribers (historical) -
2000 - 2006
- Table 6 - Pay TV concessions by technology in Brazil - 2007
- Table 7 - Pay TV subscribers, annual change and penetration in Brazil -
1999 - 2008
- Table 8 - Pay TV market share by technology in Brazil - 2000 - 2008
- Table 9 - Cable TV subscribers, annual change and penetration in Brazil -
2000 - 2008
- Table 10 - MMDS subscribers, annual change and penetration in Brazil -
2000 - 2008
- Table 11 - DTH subscribers, annual change and penetration in Brazil - 2000
- 2008
- Table 12 - Major pay TV companies' market share in Brazil - 1998; 2003 -
2007
- Table 13 - Net Servicos pay TV subscribers and annual change - 2000 - 2008
- Table 14 - Pay TV subscribers by operator and market share in Chile - 2006
- 2008
- Table 15 - Cable TV subscribers and penetration rates in Chile - 1995 -
2008
- Table 16 - VTR cable TV subscribers by technology - 2000 - 2008
- Table 17 - Telefonica Chile satellite TV subscribers - 2000 - 2008
- Table 18 - Cable TV subscribers and penetration rates in Colombia - 2000 -
2008
- Table 19 - Major cable TV operators' market share in Colombia - 2004 - 2008
- Table 20 - Satellite TV subscribers and penetration rates in Colombia -
2000 - 2008
- Table 21 - Satellite TV operators' market share in Colombia - 2004 - 2008
- Table 22 - Pay TV subscribers and penetration in Ecuador - 2004 - 2008
- Table 23 - Pay TV technology market share in Ecuador - 2004 - 2008
- Table 24 - Pay TV subscribers and penetration rates in Honduras - 2003 -
2007
- Table 25 - Cable VoIP subscribers of major providers in Mexico - 2006 -
2008
- Table 26 - Pay TV subscribers by technology and penetration in Mexico -
1998 - 2008
- Table 27 - Megacable pay TV subscribers and annual change - 2001 - 2008
- Table 28 - Megacable ARPU - 2007 - 2008
- Table 29 - Cablemas CATV subscribers and annual change - 2002 - 2008
- Table 30 - Cablemas CATV, broadband and VoIP ARPUs and churn - 2006 - 2008
- Table 31 - Cablevision pay TV subscribers and annual change - 2000 - 2008
- Table 32 - Sky DTH subscribers and annual change - 1999 - 2008
- Table 33 - Pay TV market share by operator in Peru - September 2008
- Table 34 - Cable TV subscribers and penetration rates in Peru - 1998 - 2008
- Table 35 - Cable Magico subscribers - 2002 - 2008
- Table 36 - Cable TV subscribers in Puerto Rico - 2001 - 2008
- Table 37 - Pay TV subscribers and penetration rates in Uruguay - 2001 -
2008
- Table 38 - Pay TV market share in Uruguay - 2008
- Table 39 - Pay TV subscribers and penetration rates in Venezuela - 1997 -
2008
EXHIBITS:
- Exhibit 1 - CableVision - historical overview
- Exhibit 2 - Multicanal - historical overview
- Exhibit 3 - Net Servicos de Comunicacao at a glance
- Exhibit 4 - Net Servicos de Comunicacao (formerly Globo Cabo) - company
history
- Exhibit 5 - Vivax - company history
- Exhibit 6 - Metropolis (historical)
- Exhibit 7 - Triple play case study - Megacable
