數位媒體市場 2006：專輯 是由出版商Paul Budde Communication Pty Ltd.在2006年04月所出版的。
這份英文市場調查報告書價格從美金1430起跳。
Abstract
Annual report on: Digital TV, iTV, broadband TV, IPTV, VoiP, cable TV, pay TV,
VoD, media centres, FttH, convergence, DVR, PVR, branding, customer service,
permission based marketing, regional overviews: Europe, USA, Asia,
Canada, Australia, New Zealand.
Report also contains:
- Triple Play business Models
- Branding, Customer Services, Marketing Strategies
- Bundling voice, broadband and video services
- Digital Media, Interactive, IPTV and Mobile TV
- Key Trends , Developments and Analyses
- Technologies and Services
- Regional Overview
Table of Contents
Volume 1 - 2006 Global Digital Media - Convergence, Triple Play and IPTV
1. DIGITAL MEDIA : ANALYSES, ISSUES, DEVELOPMENTS
- 1.1 The rise and rise of digital media
- 1.2 The Internet
- 1.2.1 The killer app
- 1.2.2 High-speed, always-on Internet
- 1.3 It' s worthwhile fighting for open networks
- 1.3.1 Structural changes to the industry are overdue
- 1.3.2 The farce of infrastructure-based competition
- 1.3.3 We should stand firm on open networks
- 1.3.4 The telcos failed for 30 years-Internet succeeded in 10
- 1.3.5 Open networks engine for innovation and growth
- 1.3.6 Large economic benefits
- 1.3.7 BT leading the way
- 1.3.8 Safe harbours undermine the Internet economy
- 1.3.9 Bill of Internet Rights
- 1.4 Digital content
- 1.4.1 Introduction
- 1.4.2 Watch out for the Internet media companies
2. CONVERGENCE -EMASSIVE MEDIA CHANGES - ANALYSIS
- 2.1 Definition and broad introduction
- 2.2 Three distinct industry realignments
- 2.2.1 Infrastructure
- 2.2.2 Content
- 2.2.3 Appliances
- 2.3 Get a 360 degree vision
- 2.4 Action where there is media market dynamics
- 2.5 Telcos -losers in the march of progress
- 2.5.1 Incumbent telcos and media companies ’the cracks are
appearing
- 2.5.2 Financial market a victim of privatisation
- 2.5.3 Traditional businesses models are done for
- 2.5.4 Structural reforms are the only way forward
- 2.5.5 Keep an eye on BT and Internet companies
- 2.5.6 The Internet is rapidly becoming a national asset
- 2.6 Converging media services
- 2.6.1 ' User experience - pushing up demand
- 2.6.2 Plasma screens
- 2.7 Continental competition
- 2.7.1 From calls to applications
- 2.7.2 Expect delays and roadblocks
- 2.7.3 Fragmentation, consolidation, mergers and acquisitions
- 2.7.4 Where are the new opportunities?
- 2.7.5 Think international
- 2.7.6 DVRs
- 2.8 Broadcasters losing out
- 2.8.1 Broadcasters should take their lead from the BBC
- 2.9 Google takes on the media giants
- 2.10 Good old radio - here to stay
- 2.11 Publishers need to move into the new media faster
- 2.11.1 Newspaper jobs cut -bad decision in growing online industry
- 2.11.2 Blogging creating havoc in news media
- 2.12 The video rental business
- 2.13 Policies and strategies
- 2.13.1 Separation and integration
- 2.13.2 Structural separation is inevitable
3. INDUSTRY BUSINESS MODELS
- 3.1 The role of the telcos
- 3.2 The role of the broadcasters
- 3.3 The role of the content providers
- 3.4 The role of the it industry
- 3.4.1 Introduction
- 3.4.2 The IT industry
- 3.4.3 Consumer electronics
- 3.4.4 Software companies
- 3.5 Triple play business models
- 3.6 Internet economy based business models
- 3.6.1 The new telco giants
- 3.6.2 Back to the ancient marketplaces
- 3.6.3 Industry separations
- 3.6.4 BT the only shining beacon in the telco world
- 3.6.5 So who are the new leaders?
4. TRIPLE PLAY MODELS
- 4.1 Introduction
- 4.2 The ABC of triple play
- 4.2.1 Infrastructure
- 4.2.2 Content
- 4.2.3 Appliances
- 4.3 Lower costs open up access to new models
- 4.4 Killer Apps
- 4.4.1 Killer app one: always-on, affordable high-speed Internet access
- 4.4.2 Killer app two: broadband TV
- 4.4.3 Killer app three: broadband VoIP
- 4.4.4 IP Centrex
- 4.5 Triple play in Cable TV
- 4.5.1 MSOs
- 4.5.2 Role of cable
- 4.6 Triple Play in Telecoms
- 4.6.1 Broadband providers are taking the lead
- 4.6.2 Telco' s arrogant stand on content
- 4.6.3 Bonded DSL broadens broadband
- 4.7 Triple play will deliver transparent bills
- 4.8 The future of triple play
- 4.8.1 Introduction
- 4.8.2 FttH - ultimate triple-play infrastructure
- 4.8.3 Media centres in the home
- 4.8.4 Separation and integration
- 4.8.5 Triple play forecasts
- 4.9 Triple-play developments around the world
5. INTERNET MEDIA COMPANIES
- 5.1 From old to new media
- 5.2 Google
- 5.2.1 Innovations keep google in lead
- 5.3 Yahoo!
- 5.3.1 Yahoo! expands services
- 5.4 News Corp
- 5.4.1 Not a leader in move to convergence
- 5.4.2 News moving into content niches
- 5.5 Digital media applications
- 5.6 Internet media bypassing the telcos
6. BRANDING AND CUSTOMER SERVICE
- 6.1 Branding
- 6.1.1 Customers not companies create brands
- 6.1.2 Brands and reputations are earned not created
- 6.1.3 Emotional and cultural values
- 6.1.4 Brand does not reflect a product but an image
- 6.2 Customer service
- 6.2.1 Business market
- 6.2.2 SOHO market
- 6.2.3 The misuse of ' customer service - nbsp;
- 6.2.4 Costs of customer acquisition
7. MARKETING STRATEGIES
- 7.1 Internet companies taking over the bat
- 7.1.1 Telcos operators of internet economy infrastructure
- 7.1.2 Internet strategies around core business
- 7.1.3 Niche marketing for smaller telcos
- 7.1.4 Internet business models
- 7.1.5 New virtual business models
- 7.1.6 Wholesale to the internet companies
- 7.1.7 Spinning off into the internet economy
- 7.2 The key drivers of growth
- 7.3 The role of service providers
- 7.3.1 Service providers as e-commerce leaders
- 7.3.2 E-cash service providers
- 7.3.3 The role of isps
- 7.3.4 New telcos - no winner, many losers
- 7.4 Customer loyalty
- 7.4.1 emagine
- 7.4.2 Loyalty until the next deal
- 7.4.3 Customer segmentation
- 7.4.4 Effectiveness of loyalty programs
- 7.4.5 Customer value management
- 7.5 Advertising
- 7.5.1 New advertising models are long overdue
8. ADVERTISING STRATEGIES, OVERVIEW, REVENUES
- 8.1 Internet advertising
- 8.1.1 Marketing issues
- 8.1.2 Costs advantage of Internet advertising
- 8.1.3 Changes in web advertising
- 8.2 Advertising statistics and market trends
- 8.2.1 Web advertising goes mainstream
- 8.3 Dubious ' advertsing - tactics
- 8.3.1 Mouse-trapping
- 8.3.2 Spawning
- 8.3.3 Spam
- 8.4 Advertising and the digital media analysis
- 8.4.1 Infrastructure bottleneck in Internet economy
- 8.4.2 New technologies, same customers
- 8.4.3 Permission-based models
- 8.4.4 Advertising industry needs to go digital
- 8.4.5 Traditional media are missing the boat
- 8.4.6 Broadcasters are too broad
- 8.5 Interactive advertising
- 8.5.1 Individually addressed advertisements
- 8.5.2 And again ’ermission-based models
- 8.5.3 Revenue opportunities
9. VIDEO MEDIA
- 9.1 The end of the video store
- 9.2 New emerging business models
- 9.3 Video entertainment
- 9.3.1 DSL TV
- 9.3.2 Broadcasting over IP (BoIP)
- 9.3.3 Interactive TV
- 9.3.4 Tele-presence
- 9.4 Personal video services
- 9.4.1 Killer applications: personal video
- 9.4.2 Vlogging
- 9.4.3 Personal sites
- 9.4.4 Corporate video blogs
- 9.4.5 Think different, re: Video iPods
- 9.5 Video on Demand
- 9.5.1 Programming on demand
- 9.5.2 VoD needs more work
- 9.5.3 Other forms of VoD
- 9.5.4 A need for more and better content
- 9.5.5 Is VOD ready to take off?
- 9.6 Video Media: not if but when
- 9.7 VOD statistics and forecasts
- 9.7.1 Reports from 2005
- 9.7.2 Reports from 2004
10. DIGITAL TV OVERVIEW AND ANALYSES
- 10.1 Introduction
- 10.2 First digital TV developments
- 10.3 Pay tv -mature vs emerging markets
- 10.4 Free digital vs pay digital
- 10.5 Cross-platform competition
- 10.6 USA
- 10.7 Canada
- 10.8 Latin America
- 10.9 Europe
- 10.1 Africa
- 10.11 Asia
11. HDTV AND DATACASTING
- 11.1 Introduction to digital HDTV
- 11.2 HDTV set market
- 11.3 HDTV included in DVB
- 11.3.1 Conditional access
- 11.4 DSL TV
- 11.5 Datacasting
- 11.5.1 Introduction
- 11.5.2 Brief history
- 11.5.3 Digital datacasting
- 11.5.4 Video programming delivery
- 11.5.5 Ill-fated V-Chip
- 11.5.6 New datacasting initiatives
- 11.6 Interactive TV
- 11.6.1 Introduction
- 11.6.2 Market analysis 2006
- 11.7 i-Advertising (Analysis)
- 11.7.1 Individually addressed advertisements
- 11.7.2 And again-permission-based models
- 11.7.3 Revenue opportunities
- 11.7.4 Statistics and forecasts
- 11.7.5 Business modelling
- 11.7.6 The History of interactive TV
12. DIGITAL VIDEO RECORDERS (DVR)
- 12.1 DVRS and PVRS (Personal Video Recorders)
- 12.1.1 What is a DVR?
- 12.1.2 Disruptive technology
- 12.1.3 The advance of DVR is slow but sure
- 12.1.4 DVR and advertising
- 12.1.5 Electronic Program Guide
- 12.1.6 Advanced DVRs
- 12.1.7 DVRs vs DVD
- 12.2 DVR market statistics
- 12.2.1 Reports from 2005
- 12.2.2 Reports from 2004
13. BROADBAND TV (IPTV)
- 13.1 TV services over broadband IP networks
- 13.1.1 Pay TV a la carte is gaining support
- 13.2 Broadband TV gaining momentum
- 13.2.1 Europe
- 13.2.2 Australia
- 13.2.3 Asia
- 13.2.4 North America (Microsoft IPTV)
- 13.2.5 Falling IPTV costs
- 13.3 DOCSIS 3.0 a kick in the teeth for IPTV -December 2005
- 13.3.1 DOCSIS 3.0
- 13.3.2 Conclusion
- 13.3.3 IPTV statistics and forecasts from 2005
- 13.4 Broadcasting over IP (BOIP)
- 13.5 Market analyses by Paul Budde
- 13.5.1 Late 2005
- 13.5.2 Early 2005
- 13.5.3 Late 1990s - still relevant today
- 13.6 Broadband TV started with streaming video
- 13.6.1 What is it?
- 13.6.2 The advantages of broadband TV
- 13.6.3 Major broadband progress in 2004
- 13.6.4 Narrowband videostreaming didn' t quite make it
- 13.7 Early developments
- 13.7.1 Narrowband developments of the 1990s
- 13.7.2 Broadband networks key to breakthrough
- 13.7.3 The International Webcasting Association (IWA)
14. HOME MEDIA CENTRES
- 14.1 Market in progress
- 14.1.1 Intel' s VIIV platform
- 14.1.2 Comcast Media Center
- 14.1.3 Microsoft' s Media Centre
- 14.2 Consumer confusion
- 14.2.1 The Home Gateway Initiative (HGI)
- 14.2.2 AACS LA -industry cooperation
- 14.3 Key trends and developments
- 14.3.1 The new face of consumer electronics
- 14.3.2 Content digitisation
- 14.3.3 No merger for the PC and TV
- 14.3.4 The impact of broadband connections on the growth of home
leisure networks
- 14.3.5 Development of storage options
- 14.3.6 Are we moving towards new business models for CE
- 14.3.7 Growth markets - software components and hardware for digital
devices
- 14.4 US cable industry
- 14.4.1 Trailblazers
- 14.4.2 Universal CableCard standard
- 14.5 Satellite TV
- 14.6 DVRS
- 14.7 CE Industry
- 14.7.1 Product and services developments
- 14.7.2 Key players and their strategies
- 14.8 IT Industry
- 14.9 Broadcasters are the losers
15. GLOBAL MOBILE TV
- 15.1 Mobile TV - are you serious?
- 15.2 Mobile TV Phase 2
- 15.3 TV to go mobile by 2008
- 15.4 The broadcaster and the mobile operator
- 15.5 Key elements of SMS/TV
- 15.6 Case studies
- 15.6.1 Vodafone
- 15.6.2 Sogecable Spain
- 15.6.3 O2 UK
- 15.6.4 Predikta India
- 15.6.5 MTV
- 15.6.6 Blue Factory in Sweden
- 15.6.7 SMS in advertising
- 15.6.8 Mobile gaming
- 15.7 Challenges ahead
- 15.8 Permission-based is killer app
- 15.9 New opportunities
- 15.1 The future of SMS/TV
- 15.10.1 Risk: high costs
- 15.10.2 New driver behind iTV
- 15.11 Mobile TV standard
16. REGIONAL OVERVIEW
- 16.1 USA
- 16.1.1 Overview
- 16.1.2 The 1996 Telecommunications Act
- 16.1.3 The growth of cable
- 16.1.4 Cable VoIP
- 16.1.5 Cable modem vs DSL
- 16.1.6 RBOC bundling with satellite TV
- 16.1.7 Fibre network roll-out
- 16.1.8 IPTV over fibre
- 16.1.9 Market consolidation
- 16.1.10 Internet triple play
- 16.1.11 Wireless quadruple play
- 16.2 Canada
- 16.2.1 Overview
- 16.2.2 Key general trends
- 16.2.3 Digital TV
- 16.2.4 iTV
- 16.2.5 Video-on-Demand (VoD)
- 16.2.6 Broadband TV, TV-over-DSL (IPTV)
- 16.2.7 Satellite TV
- 16.2.8 Convergence in wireless
- 16.3 Latin America
- 16.3.1 Digital media and Triple Play
- 16.3.2 Triple play models
- 16.3.3 Industry analyses
- 16.4 Europe
- 16.4.1 The digital media market
- 16.4.2 Industry realignments
- 16.4.3 Structural reforms required
- 16.4.4 Developing IP-networks
- 16.4.5 Developing strategies
- 16.4.6 Converging media
- 16.4.7 The IPTV example
- 16.4.8 Digital media in Europe -case studies
- 16.5 Eastern Europe
- 16.6 The Middle East
- 16.6.1 Overview
- 16.6.2 Israel
- 16.6.3 United Arab Emirates
- 16.7 Africa
- 16.7.1 Overview
- 16.7.2 Converging infrastructure
- 16.7.3 Pay TV in Africa
- 16.7.4 Digital TV in Africa
- 16.7.5 Interactive TV
- 16.7.6 Broadband TV, Triple-Play
- 16.7.7 Personal video recorders (PVR)
- 16.7.8 Convergence developments in various African markets
- 16.8 Asia
- 16.8.1 Market overview
- 16.8.2 Japan
- 16.8.3 South Korea
- 16.8.4 China
- 16.8.5 Hong Kong
- 16.8.6 Singapore
- 16.8.7 Taiwan
- 16.8.8 Malaysia
- 16.9 Australia
- 16.9.1 Introduction
- 16.9.2 Triple play models
- 16.9.3 Industry analyses
- 16.9.4 Internet media companies
- 16.9.5 Digital media services
- 16.9.6 Digital TV, IPTV
- 16.9.7 Broadband TV - IPTV
- 16.9.8 Electronic Program Guides
- 16.9.9 Home media centres
- 16.9.10 Mobile content
- 16.9.11 Mobile TV
- 16.9.12 Wireless mobility
- 16.9.13 Wireless Personal Area Network (WPAN)
- 16.9.14 Media reforms in Australia
- 16.1 New Zealand
- 16.10.1 Overview
- 16.10.2 State of triple play services in New Zealand in late 2005
- 16.10.3 Telecom' s market dominance will hinder Triple Play adoption
- 16.10.4 Media centres in the home
- 16.10.5 DSL TV
- 16.10.6 Streaming video in New Zealand
- 16.11 South Pacific
- 16.11.1 Overview
- 16.11.2 Wireless broadband network rollout in Fiji
- 16.11.3 ADSL fixed broadband services
17. GLOSSARY OF ABBREVIATIONS
- Exhibit 1-Some application bit rates
- Exhibit 2-Drivers of high-speed Internet
- Exhibit 3-Intermix Media
- Exhibit 4-Media centre devices
- Exhibit 5-Cable TV ramps to superhighways
- Exhibit 6-Intermix Media
- Exhibit 7-Telecommunication convergence
- Exhibit 8-Digital media marketing commandments
- Exhibit 9-Digital Video Broadcasting Project
- Exhibit 10-The DVR marketplace, mid 2004
- Exhibit 11-Equivalence between access modes and traditional audiovisual use
- Exhibit 12-Internet Broadcasting-snapshot mid 2004
- Exhibit 13-NCTA' s-Broadband Home at the 2004 exhibition
- Exhibit 14-Media Centre, Applications & Products
- Exhibit 15-Research and industry information on DVR in the USA
- Exhibit 16-Media Centre Devices
- Exhibit 17-Networked client devices
- Exhibit 18-Wireless carriers and alliances with RBOCs and MSOs, November
2005
- Exhibit 19-Reeltime retail pricing strategy
- Exhibit 20-Key issues for Mobility Industry
- Table 1-DSL, 1Gb/s, DWDM transmission speeds- what does it mean ?
- Table 2-Mobile & Broadband (Triple Play) & emerging markets the growth
opportunities, 2005-2010
- Table 3-Triple Play Households by region, 2005, 2010, 2015
- Table 4-Online users and other media
- Table 5-US cable VoD-capable households, 2004 - 2009
- Table 6-VoD/NVoD households and revenues by region, 2005; 2010
- Table 7-VoD/NVoD households per continent, 2003, 2005; 20010
- Table 8-US HDTV adoption forecast-2008
- Table 9-DVR households by region, 2003-2005, 2010
- Table 10-DVR households in the US by platform, 2004-2009
- Table 11-Worldwide integrated DVR sales, 2002 - 2008
- Table 12-Double and triple play tariffs for selected operators, February
2005
- Table 13-IPTV European projects-2005
- Table 14-IPTV subscribers worldwide, Dec 2004, June 2005
- Table 15-Triple Play households-2005; 2010; 2015
- Table 16-Growth of digital cable and cable broadband subscribers by
operator-2004 - 2005
- Table 17-Cable and DBS share of the pay TV market, 1999 - 2005
- Table 18-Broadband subscribers-cable vs DSL, 2004 - 2005
- Table 19-Cable modem subscribers by MSO-December 2005
- Table 20-UPC voice subscribers in Eastern European countries, December 2005
- Table 21-ADSL subscribers and penetration of Eastern European EU
countries, October 2005
- Table 22-Naspers pay TV subscribers in Africa, 2003 - 2004
- Table 23-Hong Kong pay TV subscribers by platform, 2001 - 2005
- Table 24-Digital TV adoption by number of devices, mid 2005
- Table 25-EPG forecasts Australia, 2005; 2007; 2010; 2015
- Table 26-DVR Penetration Forecasts
- Table 27-Media Centre penetration forecasts Australia, 2005; 2007; 2010;
2015
- Table 28-Mobile data, Mobile Voice and Wireless Revenues, 2005; 2010; 2015
Volume 2 - 2006 Digital Media Technology - Digital TV, Mobile TV, IPTV, MPEG
Report
1. DIGITAL TV
- 1.1 Trends and frequencies
- 1.1.1 Analogue vs digital broadcasting
- 1.1.2 Frequency, wavelength and propagation
- 1.1.3 Analogue TV and radio
- 1.1.4 ITU recommendations
- 1.2 DVB and ISD B
- 1.2.1 Distinctions between television, sound and mobile broadcasting
- 1.2.2 Encoding, modulation and transmission subsystems
- 1.2.3 Digital television broadcasting
- 1.3 ATSC and middleware
- 1.3.1 Advanced Television Systems Committee (ATSC)-USA
- 1.3.2 DVD, HDTV and IPTV
- 1.3.3 Digital TV Middleware
- 1.4 Sound and narrowband
- 1.4.1 Narrowband Digital Audio Broadcasting
- 1.4.2 Digital Audio/Multimedia Broadcasting (DAB/DMB)
- 1.4.3 Satellite systems
2. MOBILE TV
- 2.1 Broadcasting to handheld devices
- 2.1.1 3G Networks unsuitable
- 2.1.2 Mobile broadcasting requirements
- 2.1.3 DVB-H
- 2.1.4 Terrestrial Digital Multimedia Broadcasting (T-DMB)
- 2.1.5 MobaHo (MBSAT) CDM direct broadcast satellite
- 2.1.6 South Korean S-DMB
- 2.1.7 MediaFLO
- 2.2 Comparing the major technologies
- 2.2.1 T-DMB vs DVB-H and MediaFLO
- 2.2.2 Frequency diversity
- 2.2.3 Frequency domain power reduction
- 2.2.4 Time domain power reduction
- 2.2.5 Time Diversity vs Tune-in Time
- 2.2.6 Channels per Megahertz
3. IP TV
- 3.1 Streaming media and conferencing
- 3.1.1 Streaming video and audio
- 3.1.2 Unidirectional and bidirectional streaming
- 3.1.3 Video on demand and bandwidth restrictions
- 3.1.4 Open-standard streaming systems
- 3.1.5 Proprietary streaming systems
- 3.1.6 File download vs. server streaming
- 3.1.7 Commercial aspects of proprietary systems
- 3.2 Video on demand
- 3.2.1 VoD History and futures
- 3.2.2 VoD system functionality
- 3.2.3 Impact of VoD on media industries
- 3.2.4 VoD system requirements
- 3.2.5 QoS and specialised routers/switches
- 3.2.6 IP multicasting
- 3.2.7 Triple play for differing access networks
4. AUDIO VISUAL CODING-MPEG
- 4.1 Advanced Audio Coding (AAC) and video
- 4.1.1 MPEG-2 Transport Stream
- 4.1.2 MPEG-2 audio compression
- 4.1.3 MPEG-2/4 Advanced Audio Coding (AAC)
- 4.1.4 MPEG-4 Parametric Audio Coding-HILN
- 4.1.5 MPEG-2 video compression
- 4.2 Video and Virtual Reality Modelling Language (VRML)
- 4.2.1 Introduction
- 4.2.2 MPEG-4 Video and multimedia compression
- 4.2.3 Advanced Video Coding-H.264/AVC
- 4.2.4 Interactive and VRML elements
- 4.2.5 MPEG-7 metadata
- 4.2.6 MPEG-21 Digital Rights Management
- 4.3 MPEG1 and MP3
- 4.3.1 Open standards and licensing
- 4.3.2 Data compression and ' coding-nbsp;
- 4.3.3 64kb/s voice with companded 8 bit samples
- 4.3.4 Sample rates and word sizes for music
- 4.3.5 MPEG-1
- 4.3.6 MPEG-1 Audio Layers I and II
- 4.3.7 MPEG-I Audio Layer III (MP3)
- 4.3.8 Other lossy audio compression standards
5. GLOSSARY OF ABBREVIATIONS
- Exhibit 1-Propagation and antennae characteristics of wavelengths used in
broadcasting
- Exhibit 2-ITU recommendations for digital broadcasting
- Exhibit 3-Selected DVB standards
- Exhibit 4-Segment parameters for 6MHz ISDB-T
- Exhibit 5-Maximum receiver velocities for DVB-H
- Exhibit 6-Adoption of digital broadband technologies
- Exhibit 7-H.264/AVC Levels
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