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市場調查報告書

全球手機業者:各地區的概要與統計

Global Mobile Operators - Regional Leaders - Overview and Statistics

出版商 BuddeComm 商品編碼 355639
出版日期 內容資訊 英文 135 pages
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全球手機業者:各地區的概要與統計 Global Mobile Operators - Regional Leaders - Overview and Statistics
出版日期: 2016年03月30日 內容資訊: 英文 135 pages
簡介

全球行動市場由於自由化,OTT供應商的崛起,部分例子則是由於MVNO的引進,幾乎所有部門市場上競爭都在日益激烈。

本報告提供主要地區/國家的行動市場相關調查分析,提供手機業者·MVNO相關最新趨勢和統計等系統性資訊。

第1章 全球行動市場概要

  • 全球通訊產業的主要趨勢
  • 全球手機統計和業者

第2章 南美的行動市場

  • 主要業者的統計概要:各用戶數
  • 巴西:主要手機業者

第3章 亞洲的行動市場

  • 主要手機業者:各用戶數
  • 中國:主要手機業者

第4章 太平洋地區的行動市場

  • 澳洲:主要手機業者

第5章 非洲的行動市場

  • 主要國家的手機用戶數與普及率
  • 主要國家的行動寬頻用戶數與普及率
  • 奈及利亞:主要手機業者

第6章 北美的行動市場

  • 美國:主要手機業者
  • MVNO

第7章 歐洲的行動市場

  • 德國:主要手機業者
  • 俄羅斯:主要手機業者

第8章 中東的行動市場

  • UAE:主要手機業者

圖表

目錄

Overview

Mobile developments continue to shape the global landscape and the mobile sector has become a critical element to most countries of the world, providing important social and economic benefits. Amongst this vibrant and competitive sector have emerged a number of countries, and in turn operators, which can be described as regional leaders in terms of size and mobile subscriber base. This report has selected a number of such countries to highlight and provide information and statistics on the major mobile operators and MVNOs.

Subjects include:

  • Overview of global mobile market including key trends;
  • Key global telecoms statistics and identification of top global mobile carriers;
  • Regional mobile market overview for: Asia, Australia, North America, Africa, Europe, Latin America, Middle East;
  • Mobile market overview for the selected regional country including: Nigeria; China; Australia; USA; Russia; Germany; United Arab Emirates and Brazil.
  • Information and statistics on the major mobile operates and MVNOs operating in each country.

Executive Summary

Competitive global mobile market sees the rise of regional leaders

The global mobile market has become far more competitive in most markets around the world due to liberalisation, the rise of Over-The-Top (OTT) providers and, in some cases, the introduction of MVNOs. In addition, as operators go hunting for new revenue streams, there has been much regional and international expansion occurring - along with consolidation.

Amongst this competitive and challenging environment, a number of countries and operators have emerged as stand-outs in the various regions. In this report, BuddeComm has selected a large mobile market from each region and provided information on the major mobile operators and MVNOs for each country. Countries selected for inclusion in this edition of the report include: Nigeria; China; Australia; USA; Russia; Germany; United Arab Emirates and Brazil.

Across Asia, a total of around 3.8 billion mobile subscribers are being served by a large number of mobile operators. The operators are continuing to drive the market, expanding it by between 5% and 10%. Whilst the overall growth rate in the region has moderated the sheer numbers are impressive. China, India and Indonesia are the leading countries in terms of mobile subscriber base and subsequently China Mobile, China Unicom and Bharti are the leading mobile operators based on subscribers.

In all but a few tightly controlled telecom markets in Africa there is effective competition between market operators. This is particularly evident in larger markets including South Africa, Nigeria and Kenya, which all also benefit from a vibrant MVNO presence. Many countries are also served by a small number of regional operators which have footprints across multiple countries. These include Orange, Bharti Airtel, Millicom (Tigo) and MTN. These operators can capitalise on scale, and deliver experience gained in one market to benefit deployment of services in another.

Latin America's mobile market is dominated by four multinational operators, which together account for about 75% of the region's subscribers. This proportion has been stable for a number of years but is being slowly eroded as regulatory measures facilitate the entry of MVNOs. In part this has been made possible by regulators setting aside auctioned spectrum for new market entrants, and by auction rules which oblige licensees of some spectrum bands to host MVNOs.

The USA has one of the largest mobile markets in the world. While still feeling the effects of the largest economic recession since the Great Depression, the US mobile market continues to grow strongly as the majority of the US population uses mobile phones and the popularity of mobile data services continues to grow unabated.

While mobile communications and broadband are driving Europe's overall telecom sector, there remains a need for further investment in networks and spectrum to address consumer need for bandwidth. The German mobile market is the largest in Europe, with about 118 million subscribers generating the largest revenue in the telecom sector. In common with most markets the main area of growth is in mobile data, with the number of mobile broadband subscribers having increased rapidly in recent years on the back of extensively available 3G and LTE networks.

Russia's mobile market is also one of the largest in Europe in terms of the number of subscribers. The market was long dominated by three major national mobile network operators (MNOs) while a number of other operators offering services at a regional level have undergone consolidation.

There are a number of countries across the Middle East offering progressive and increasingly competitive mobile markets. Saudi Arabia, Jordan and Israel, for example, offer highly competitive mobile markets while Kuwait, Qatar, Bahrain and the UAE have high mobile penetration leading to an increased focused on mobile broadband offerings by the operators.

Key developments:

  • The top mobile operators in Asia have a combined market share of 70% of the total regional mobile subscriber base.
  • Mexico's América Móvil is the largest player in the Latin American region, operating in a large number of countries. The second largest operator in Latin America remains Telefónica, operating under the Movistar brand in all markets except Brazil, where it operates under the Vivo brand.
  • South Africa's MTN Group has operations in 22 countries in Africa and the Middle East.
  • AT&T is the largest provider of mobile and fixed-line telephony services in the US.
  • The saturated mobile voice market in Western European countries has in recent years encouraged established mobile network operators (MNOs) to seek opportunities in Eastern European markets. This trend is expected to develop further in coming years as MNOs continue to face revenue pressure from regulatory measures and intense domestic competition.
  • All countries in the Gulf Cooperation Council (GCC) have extremely high mobile penetration, and the UAE is no exception - indeed, it boasts one of the world's highest mobile penetration rates.

Table of Contents

1. Global mobile market overview

  • 1.1. Key global trends for telcoms industry
  • 1.2. Key global mobile statistics and operators

2. Latin America mobile market

  • 2.1. Statistical overview of major operators by subscribers
  • 2.2. Brazil - major mobile operators
    • 2.2.1. Vivo (Telefônica Brasil)
    • 2.2.2. TIM Brasil
    • 2.2.3. Claro
    • 2.2.4. Oi
    • 2.2.5. Nextel Brasil
    • 2.2.6. CTBC/Algar Telecom
    • 2.2.7. Sercomtel Celular
    • 2.2.8. Unicel/Aeiou (defunct)
    • 2.2.9. MVNOs

3. Asia mobile market

  • 3.1. Mobile operators - leading mobile operators by subscribers
  • 3.2. China - major mobile operators
    • 3.2.1. China Mobile Ltd (CML)
    • 3.2.2. China Telecom
    • 3.2.3. China Unicom
    • 3.2.4. MVNOs

4. Pacific mobile market

  • 4.1. Australia - major mobile operators
    • 4.1.1. Telstra
    • 4.1.2. SingTel Optus
    • 4.1.3. Vodafone Hutchison Australia (VHA)
    • 4.1.4. MVNOs

5. Africa mobile market

  • 5.1. Africa - mobile subscribers and penetration in selected countries
  • 5.2. Africa - mobile broadband subscribers and penetration in selected countries
  • 5.3. Nigeria - major mobile operators
    • 5.3.1. Major GSM mobile operators
    • 5.3.2. Major CDMA mobile operators

6. North America mobile market

  • 6.1. USA - major mobile operators
    • 6.1.1. AT&T
    • 6.1.2. Verizon
    • 6.1.3. T-Mobile US
    • 6.1.4. MetroPCS
    • 6.1.5. Sprint Corporation
  • 6.2. MVNOs
    • 6.2.1. Google

7. Europe mobile market

  • 7.1. Germany - major mobile operators
    • 7.1.1. Telekom Deutschland
    • 7.1.2. Vodafone
    • 7.1.3. E-Plus
    • 7.1.4. O2 Germany
    • 7.1.5. MVNOs
    • 7.1.6. Regional operators
  • 7.2. Russia - major mobile operators
    • 7.2.1. Mobile TeleSystems (MTS)
    • 7.2.2. VimpelCom (Beeline)
    • 7.2.3. MegaFon
    • 7.2.4. Tele2 Russia
    • 7.2.5. SMARTS Group
    • 7.2.6. Uralsvyazinform
    • 7.2.7. Rostelecom
    • 7.2.8. VolgaTelecom
    • 7.2.9. Skylink
    • 7.2.10. MVNOs

8. Middle East mobile market

  • 8.1. United Arab Emirates - major mobile operators
    • 8.1.1. Etisalat
    • 8.1.2. du (Emirates Integrated Telecommunications Company)

List of Tables:

  • Table 1 - Global - telecom statistics at a glance - 2013; 2016
  • Table 2 - Regional - mobile subscribers - 2009 - 2015
  • Table 3 - Global - top 16 mobile parent carriers by subscribers - 2014
  • Table 4 - LAC's major mobile operators - subscribers - 2010 - 2014
  • Table 5 - América Móvil - subscribers in the LAC region - 2010 - 2014
  • Table 6 - Telefónica - subscribers in the LAC region - 2010 - 2014
  • Table 7 - Telecom Italia - subscribers in the LAC region - 2010 - 2014
  • Table 8 - Millicom International Cellular - subscribers in the LAC region - 2010 - 2014
  • Table 9 - Brazil - Mobile operators' market share - 2002 - 2015
  • Table 10 - Brazil - 3G/mobile broadband market share by operator - 2009 - 2015
  • Table 11 - Brazil - Vivo mobile revenue (R$) - 2010 - 2014
  • Table 12 - Brazil - Vivo financial data (€) - 2013 - 2015
  • Table 13 - Brazil - Vivo mobile subscribers - 2002 - 2015
  • Table 14 - Brazil - Vivo/Telemig- mobile subscribers (historic) - 2002 - 2007
  • Table 15 - TIM Brasil - mobile financial data - 2010 - 2015
  • Table 16 - TIM Brasil - mobile subscribers - 2002 - 2015
  • Table 17 - Brazil - Claro mobile revenue - 2010 - 2015
  • Table 18 - Brazil - Claro - mobile subscribers - 2002 - 2015
  • Table 19 - Brazil - Oi mobile revenue by sector - 2012 - 2015
  • Table 20 - Brazil - Oi - mobile subscribers - 2002 - 2015
  • Table 21 - Brazil - Oi/Amazônia/BrT - mobile subscribers -2002 - 2008 (historic)
  • Table 22 - Brazil - NII Holdings mobile revenue (R$) - 2012 - 2014
  • Table 23 - Nextel Brazil revenue (US$) - 2010 - 2015
  • Table 24 - Nextel Brazil - mobile subscribers - 2002 - 2015
  • Table 25 - Brazil - Algar Telecom mobile revenue - 2009 - 2014
  • Table 26 - Brazil - Algar Telecom mobile subscribers - 2003 - 2015
  • Table 27 - Brazil - Sercomtel - mobile subscribers - 2003 - 2015
  • Table 28 - Brazil - MVNO subscribers - 2012 - 2014
  • Table 29 - Brazil - Port Seguro mobile subscribers - 2012 - 2014
  • Table 30 - Asia - total mobile subscribers - 2002 - 2015
  • Table 31 - Top fifteen countries in Asia by mobile subscribers - 2010- 2015
  • Table 32 - Top fifteen countries in Asia by mobile penetration - 2010 - 2015
  • Table 33 - Asia - top mobile operators by subscribers - 2012 - 2015
  • Table 34 - China Mobile revenue, capex, EBITDA margin, net profit - 2000 - 2015
  • Table 35 - CAPEX breakdown - 2014 - 2015
  • Table 36 - China Mobile ARPU - 1997 - 2015
  • Table 37 - China Mobile data services revenue breakdown - 2010 - 2015
  • Table 38 - China Mobile subscribers, annual change, and market share - 1997 - 2015
  • Table 39 - China Telecom mobile and 3G/4G subscribers and ARPU - 2002 - 2015
  • Table 40 - China Telecom - SMS messages sent and Mobile Ring Tone subscribers - 2010 - 2014
  • Table 41 - China Unicom 2G and 3G/4G subscribers - 2002 - 2015
  • Table 42 - China Unicom 2G and 3G/4G Blended MOU - 2002 - 2014
  • Table 43 - China Unicom 2G and 3G/4G ARPU- 2008 - 2015
  • Table 44 - China Unicom - WO App store registered users - 2011 - 2014
  • Table 45 - China Unicom - Mobile music subscribers - 2011 - 2014
  • Table 46 - China Unicom - Number of GSM and 3G/4G base stations - 2010 - 2014
  • Table 47 - Telstra - Overview of mobile subscribers - 2008 - 2014
  • Table 48 - Optus revenue - 2012 - 2015
  • Table 49 - Optus mobile pre/postpaid customers - 2008 - 2015
  • Table 50 - VHA subscribers by type - 2009 - 2015
  • Table 51 - VHA MVNO customers - 2014 - 2015
  • Table 52 - Mobile subscribers share by MNO and MVNO - 2014 - 2015
  • Table 53 - Africa - active mobile subscribers in selected countries - 2011 - 2015
  • Table 54 - Africa - active mobile penetration in selected countries - 2011 - 2015
  • Table 55 - Africa - active mobile broadband subscribers in selected countries - 2011 - 2015
  • Table 56 - Africa - active mobile broadband penetration in selected countries - 2011 - 2015
  • Table 57 - MTN Nigeria mobile subscribers - 2011 - 2015
  • Table 58 - MTN Nigeria financial data - 2010 - 2014
  • Table 59 - MTN Nigeria ARPU - 2002 - 2014
  • Table 60 - Zain Nigeria ARPU - 2006 - 2009
  • Table 61 - Airtel Nigeria mobile subscribers - 2011 - 2015
  • Table 62 - Globacom Nigeria mobile subscribers - 2011 - 2015
  • Table 63 - Etisalat Nigeria mobile subscribers - 2011 - 2015
  • Table 64 - Etisalat Nigeria mobile revenue - 2013 - 2014
  • Table 65 - Nigeria - CDMA subscribers by operator - 2011 - 2014
  • Table 66 - Starcomms Nigeria total and mobility/mobile subscribers - 2005 - 2014
  • Table 67 - Visafone Nigeria mobile subscribers - 2009; 2013 - 2015
  • Table 68 - USA - AT&T wireless financial data - 2009 - 2015
  • Table 69 - USA - AT&T wireless financial data by sector- 2010 - 2013
  • Table 70 - USA - AT&T wireless subscribers - 2002 - 2015
  • Table 71 - USA - Verizon wireless financial data by sector- 2010 - 2015
  • Table 72 - USA - Verizon wireless subscribers - 2005 - 2015
  • Table 73 -T-Mobile USA wireless subscribers - 2003 - 2015
  • Table 74 -T-Mobile USA own-branded subscribers - 2003 - 2015
  • Table 75 - T-Mobile USA ARPU (annualised) - 2009 - 2015
  • Table 76 - T-Mobile USA financial data - 2010 - 2015
  • Table 77 - MetroPCS USA financial data - 2007 - 2012
  • Table 78 - MetroPCS USA financial data - 2007 - 2012
  • Table 79 - Sprint USA financial data - 2009 - 2015
  • Table 80 - Sprint USA subscribers - 2010 - 2015
  • Table 81 - Sprint USA blended ARPU - 2010 - 2015
  • Table 82 - Germany - Telekom Deutschland mobile financial data - 2005 - 2015
  • Table 83 - Germany - Telekom Deutschland subscribers - 2001 - 2015
  • Table 84 - Germany - Telekom Deutschland average consumer monthly churn - 2009 - 2015
  • Table 85 - Vodafone Germany ARPU - 2008 - 2015
  • Table 86 - Vodafone Germany customer churn - 2007 - 2015
  • Table 87 - Vodafone Germany - voice and data usage - 2005 - 2015
  • Table 88 - Vodafone Germany mobile subscribers - 2006 - 2015
  • Table 89 - Vodafone Germany - financial data - 2003 - 2016
  • Table 90 - Vodafone Germany - mobile customer cost - 2007 - 2016
  • Table 91 - Germany - E-Plus mobile revenue (historic) - 2006 - 2014
  • Table 92 - Germany - E-Plus - revenue and traffic (historic) - 2006 - 2014
  • Table 93 - Germany - E-Plus subscribers by sector (historic) - 2006 - 2014
  • Table 94 - Germany - E-Plus ARPU by sector (historic) - 2006 - 2014
  • Table 95 - Germany - E-Plus net adds: prepaid/contract (historic) - 2006 - 2014
  • Table 96 - Germany - E-Plus annualised customer churn (historic) - 2008 - 2014
  • Table 97 - Germany - O2 subscribers - contract and prepaid - 2005 - 2015
  • Table 98 - Germany - O2 monthly ARPU - 2006 - 2015
  • Table 99 - Germany - O2 mobile revenue - 2006 - 2015
  • Table 100 - Germany - O2 mobile revenue by type - 2011 - 2015
  • Table 101 - Germany - Freenet Group subscribers - 2007 - 2015
  • Table 102 - Germany Freenet Group ARPU - 2007 - 2015
  • Table 103 - Germany Freenet (mobile) financial data - 2007 - 2015
  • Table 104 - Germany - Drillisch financial data - 2011 - 2015
  • Table 105 - Germany - Drillisch mobile subscribers - 2012 - 2015
  • Table 106 - MTS mobile financial data (Russia, $) - 2004 - 2012
  • Table 107 - MTS mobile financial data (Russia, RUB) - 2004 - 2015
  • Table 108 - MTS Russia subscribers - 2004 - 2015
  • Table 109 - MTS Russia MOU, churn and annualised ARPU - 2001 - 2015
  • Table 110 - MTS Russia annualised VAS - 2004 - 2015
  • Table 111 - MTS Russia mobile data traffic by type - 2014 - 2015
  • Table 112 - MTS Russia mobile data use by device type - 2014 - 2015
  • Table 113 - VimpelCom mobile subscribers (Russia) - 2005 - 2015
  • Table 114 - VimpelCom ARPU and MOU (Russia) - 2007 - 2015
  • Table 115 - VimpelCom mobile financial data (Russia) - 2007 - 2015
  • Table 116 - MegaFon Russia - consolidated financial data - 2007 - 2015
  • Table 117 - MegaFon Russia - mobile revenue - 2005 - 2015
  • Table 118 - MegaFon Russia - mobile subscriber data - 2008 - 2015
  • Table 119 - Tele2 Russia - financial data (historic) - 2007 - 2012
  • Table 120 - Tele2 Russia - subscribers - 2007 - 2015
  • Table 121 - T2 RTK Russia - financial data - 2014- - 2015
  • Table 122 - SMARTS Group Russia subscribers - 2009 - 2015
  • Table 123 - SMARTS Group Russia financial data - 2006 - 2013
  • Table 124 - SMARTS mobile Russia revenue by type - 2010 - 2011
  • Table 125 - Rostelecom Russia mobile subscribers (historic) - 2010 - 2014
  • Table 126 - Rostelecom Russia mobile revenue - 2008 - 2014
  • Table 127 - Rostelecom Russia mobile ARPU - 2011 - 2014
  • Table 128 - VolgaTelecom Russia mobile revenue - 2007 - 2010
  • Table 129 - VolgaTelecom Russia mobile subscribers - 2007 - 2010
  • Table 130 - VolgaTelecom Russia MOU and ARPU - 2007 - 2010
  • Table 131 - Middle Eastern countries - mobile subscribers, annual change and penetration - 2014 - 2015
  • Table 132 - Middle East - leading mobile operators by subscribers and country - 2014
  • Table 133 - UAE - mobile operators' market share - 2010 - 2014
  • Table 134 - Etisalat UAE mobile subscribers and ARPU - 2011 - 2014
  • Table 135 - du mobile UAE revenue - 2009 - Q3 2015
  • Table 136 - du mobile UAE subscribers and ARPU - 2010 - Q3 2015
  • Table 137 - du mobile UAE minutes of use (MOU) - 2010 - 2014

List of Charts:

  • Chart 1 - Global - top 16 mobile carriers by subscribers - 2014
  • Chart 2 - Brazil - Mobile broadband market share by operator - 2009 - 2015
  • Chart 3 - China Mobile subscribers and annual change 2006 - 2015
  • Chart 4 - Optus mobile pre/postpaid customers - 2008 - 2015
  • Chart 5 - USA - AT&T wireless financial data - 2004 - 2015
  • Chart 6 - USA - Verizon wireless financial data by sector- 2010 - 2015
  • Chart 7 - USA - Verizon wireless subscribers - 2010 - 2015
  • Chart 8 - T-Mobile USA subscribers - 2009 - 2015
  • Chart 9 - Sprint USA financial data - 2009 - 2015
  • Chart 10 - Sprint USA operating data - 2010 - 2015
  • Chart 11 - Germany - O2 subscribers - contract and prepaid - 2005 - 2015
  • Chart 12 - Germany - O2 monthly ARPU - 2006 - 2015
  • Chart 13 - Germany - Freenet Group subscribers - 2007 - 2015
  • Chart 14 - Germany Freenet Group ARPU - 2007 - 2015
  • Chart 15 - Germany - Freenet (mobile) financial data - 2007 - 2015
  • Chart 16 - MTS mobile financial data (Russia, RUB) - 2004 - 2015
  • Chart 17 - MegaFon Russia - financial data - 2007 - 2015
  • Chart 18 - SMARTS Group Russia financial data - 2006 - 2013

List of Exhibits:

  • Exhibit 1 - Subdivision of Brazil into regions and areas for mobile licensing
  • Exhibit 2 - Brazil - Telefônica Brasil (trading as Vivo) at a glance
  • Exhibit 3 - Brazil - Vivo - concessions
  • Exhibit 4 - Brazil - The uneasy marriage between Telefónica and Portugal Telecom (historic)
  • Exhibit 5 - TIM Brasil at a glance
  • Exhibit 6 - TIM Brasil - concession awards for frequency bands A, B, D, E
  • Exhibit 7 - Claro Brasil at a glance
  • Exhibit 8 - Brazil - Claro - concessions
  • Exhibit 9 - Brazil - Oi (TNL PCS) at a glance
  • Exhibit 10 - Brazil - Oi - concession awards for frequency bands A, D, E, M
  • Exhibit 11 - China Mobile Limited at a glance - 2015
  • Exhibit 12 - MVNO opportunities
  • Exhibit 13 - Mobile carriers and selected MVNOs - 2014
  • Exhibit 14 - Ownership battle - from EWN to Vee Networks to V-Mobile to Zain to Bharti Airtel
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