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市場調查報告書

全球數位媒體:止不住的影音串流,TV及娛樂產業

Global Digital and Mobile Media - Video Streaming, Smart TV and Entertainment Industries

出版商 BuddeComm 商品編碼 270678
出版日期 內容資訊 英文 104 Pages
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全球數位媒體:止不住的影音串流,TV及娛樂產業 Global Digital and Mobile Media - Video Streaming, Smart TV and Entertainment Industries
出版日期: 2016年04月27日 內容資訊: 英文 104 Pages
簡介

2015年可在Apple、Google及Amazon取得的APP數量達到約300萬。行動TV至少在今後5年間將是全球行動娛樂主要的成長領域。線上視訊廣告是數位廣告的主要成長領域之一,這個媒體目前約以年率20%的速度成長。2015年的Netflix用戶數全球超過6,000萬,但大部分依然都是美國用戶。中國,美國,印度,在日本,及巴西等5個國家,則佔全球約60%數位電視用戶數。

本報告提供正迎向大轉變的全球數位媒體市場之相關調查,提供數位電視,收費電視,線上影片串流,行動電視及網路電視組成的TV市場主要趨勢,彙整統計,案例研究,及主要部門的分析,各地區的概要,為您概述為以下內容。

第1章 先導數位發展

  • 數位經濟:提供了什麼?
  • 廣告對媒體產業而言重要
  • 傳統媒體產業的崩壞
  • 市場考察
  • 媒體匯流發生了什麼?
  • 媒體企業需要分解與重組
  • 報紙出版的課題
  • 簡單的案例研究:書籍出版產業
  • 大眾媒體的不合規則性

第2章 應用,社群網路,娛樂及遊戲趨勢

  • 是入口網站還是APP?
  • 行動應用程式分析
  • 社群網路
  • 成人服務
  • 線上·行動約會
  • 行動照片通訊
  • 線上·手機遊戲
  • 線上·行動賭博
  • 線上·行動音樂
  • 廣告:主要的收益來源

第3章 固定·行動影音串流

  • 定義
  • 影音串流市場
  • 線上影片媒體
  • 視訊點播服務
  • 產業分析
  • 簡單的案例研究
  • 行動網路上的影音串流
  • 結論:電訊公司視訊的未來

第4章 智慧型電視·收費電視·數位電視

  • 廣播看錯的那樣變化
  • 數位電視
  • 收費電視
  • 有線電視
  • HDTV
  • 智慧型電視或聯網電視

第5章 OTT破壞產業

  • 通訊產業的轉換
  • 電訊公司目前的戰鬥已敗北
  • 電訊公司的需求與供給的不平衡
  • 既得利益
  • 數位商務的流行語又「轉變」
  • 促進這些新投資的因素是什麼?
  • OTT服務的關注部門
  • 要如何向前邁進?
  • 結論:電訊公司 - 收益來源在哪裡?

第6章 地區概要

  • 北美
    • 美國
    • 加拿大
  • 南美
  • 概要
  • 阿根廷
  • 巴西
  • 墨西哥
  • 其他市場
  • 歐洲
    • 概要
    • 線上廣告
    • 法國
    • 德國
    • 西班牙
    • 英國
    • 其他的市場
  • 非洲
    • 概要
    • 南非
    • 奈及利亞
    • 摩洛哥
    • 肯亞
  • 中東
    • 沙烏地阿拉伯
    • UAE
    • 卡達
    • 阿曼
    • 約旦
  • 亞洲
    • 中國
    • 韓國
    • 日本
    • 香港
    • 印度
    • 印尼
    • 新加坡
    • 馬來西亞
    • 泰國
  • 澳洲
    • 視訊娛樂
    • 遊戲·賭博
    • 社群網路
    • 社群網路統計:澳洲
    • 數位音樂
    • 行動電視
  • 紐西蘭

圖表

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目錄

BuddeComm's new report, Global Digital Media - The Unstoppable Video Streaming, TV and Entertainment Industries provides important insights into the vibrant global TV market, which is undergoing significant transformation. This report includes key trends, statistics, case studies and analyses on the key sectors, which comprise the TV market including Digital, Pay TV, Online video streaming, Mobile TV and IPTV. It explores the trends occurring in multi-play bundling supported by relevant case studies and a future based on Over-The-Top (OTT) services. In addition, the report provides insightful regional overviews written by BuddeComm's Senior Analysts for North America, Europe, Africa, Middle East, Latin America and Asia Pacific.

Executive Summary

Multiple viewing platforms compete for consumer attention

The global digital media entertainment market continues to go from strength to strength in 2015. This highly competitive industry sector is flourishing on the back of improved mobile and broadband infrastructure and consumers continue to embrace being entertained and connected via gaming, social media, video streaming and music. Advertising models are expanding in order to capture revenue from an industry where direct revenue-generating business models are not well received by the broader public.

The video media industries continue to evolve and consumer habits are shifting from broadcast TV to on-demand content - especially streaming. Traditional TV viewing is increasingly facing competition from other viewing platforms such as smart phones, tablets and Smart TVs.

Choice is the key. Broadcasters are no longer in charge of the global viewing habits of consumers, who have the choice of, and the ability to access, an enormous amount of movie and TV series content through internet broadband.

Pay TV across the various platforms - including cable TV, IPTV, and satellite TV - continue to rise in popularity and this trend is reflected in the market's increasing service revenues. IPTV is the fastest-growing pay TV platform from a global perspective.

Video streaming already makes up the largest component of internet traffic and is set to continue growing faster than other digital formats. Video streaming over mobile networks is forecast to grow strongly, although not quite as dramatically as initially expected. Due to poor data allowance and steep prices, users tend to watch mobile video over WiFi more than over a cellular network.

With the rise of digital platforms, the media industry is rapidly changing. In newspaper and book publishing, TV and radio broadcasting, film, music, and other forms of media, we see that the national walls that protect local organisations within traditional models are crumbling. In other words, it is no longer an issue of local market share. It is now about international market share.

Key developments:

  • In 2015 the number of apps available from the Apple, Google and Amazon app has reached around 3 million.
  • Mobile TV is a key growth area for global mobile entertainment for at least the next five years.
  • The revenue derived from global digital music sales has finally equalled the amount derived from physical formats.
  • Nintendo's proposed entry into the mobile gaming market in 2015 may certainly shake-up this emerging sector and increase competition significantly.
  • Online video advertising is one of the key digital advertising growth areas - and spending on this medium is currently growing at around 20% per annum.
  • In 2015 Netflix has over 60 million subscribers to its service globally - however the majority are still in the US.
  • Five countries - China, USA, India, Japan, and Brazil - together account for nearly 60% of the world's digital TV households.
  • The market for 4K TV sets and content has started to gather serious pace.
  • IPTV operators in Japan and Korea are expanding their IPTV offerings to include games, e-books and shopping.
  • The market for on-demand audiovisual services in Europe is developing rapidly.
  • Revenue streams will shift in North America due to the ongoing migration of viewing habits from satellite and cable TV to online and on-demand content.
  • Developments in digital TV and digital connectivity across Africa have been swift in recent years.

Companies mentioned in this report

Facebook; Instagram; Foursquare; Zynga; Apple; Google; Twitter; Blackberry, Netflix; Amazon; Hulu.

Table of Contents

1. Digital Developments Leading the Way

  • 1.1 The digital economy - what is at stake for you?
  • 1.2 Advertising important to media industry
  • 1.3 Collapse of the traditional media industry
  • 1.4 Market insights
    • 1.4.1 From calls to applications
    • 1.4.2 Expect delays and roadblocks
    • 1.4.3 Fragmentation, consolidation, mergers and acquisitions
    • 1.4.4 Where are the new opportunities?
    • 1.4.5 Think international
    • 1.4.6 Media and Telco's adapting business to the new Digital Economy
    • 1.4.7 Copyright and the Internet back in the Spotlight
  • 1.5 Whatever happened to media convergence?
    • 1.5.1 Convergence substitution
    • 1.5.2 New business models for media content required
  • 1.6 Media companies need to disaggregate and rebuild
    • 1.6.1 Brand key in online media
  • 1.7 The challenges for newspaper publishing
  • 1.8 Brief case study: The book publishing industry
    • 1.8.1 Digital e-readers/e-books
  • 1.9 The anomaly of the mass media
    • 1.9.1 Analysis of media trends

2. Apps, Social Networks, Entertainment and Gaming Trends

  • 2.1 Portals or Apps?
    • 2.1.1 Global mobile entertainment revenues
  • 2.2 Mobile app insights
    • 2.2.1 Global mobile app statistics
    • 2.2.2 Leading free and paid apps
  • 2.3 Social networks
    • 2.3.1 The fickle nature of social networks - Twitters turn to feel the heat
  • 2.4 Adult services
  • 2.5 Online and mobile dating
  • 2.6 Mobile photo-messaging
    • 2.6.1 Instagram
  • 2.7 Online and mobile gaming
    • 2.7.1 Gamification
  • 2.8 Online and mobile gambling
  • 2.9 Online and mobile music
  • 2.10 Advertising - a key revenue source

3. Fixed and Mobile Video Streaming

  • 3.1 Definitions
  • 3.2 The video streaming market
    • 3.2.1 Market Overview
    • 3.2.2 Market statistics
    • 3.2.3 Market fragmentation inhibits growth
  • 3.3 Online video media
    • 3.3.1 Introduction
    • 3.3.2 Online video key statistics
    • 3.3.3 Online video media versus IPTV
    • 3.3.4 Advantages of video streaming
  • 3.4 Video-On-Demand services
    • 3.4.1 cloud services
  • 3.5 Industry insights
    • 3.5.1 OTT services will also drive VoD
    • 3.5.2 TV shows on the internet
    • 3.5.3 TV Everywhere (TVE) and multi-screens
    • 3.5.4 Video Content Delivery Network (CDN) services
    • 3.5.5 Geo-blocking
    • 3.5.6 Copyright and the internet back in the Spotlight
  • 3.6 Brief case studies
    • 3.6.1 Netflix
    • 3.6.2 YouTube
  • 3.7 Video streaming over mobile networks
    • 3.7.1 On-demand mobile TV
    • 3.7.2 Broadcast mobile TV
    • 3.7.3 Mobile TV market summary
    • 3.7.4 Mobile video market outlook
    • 3.7.5 Smartphones and mobile TV
  • 3.8 Conclusion: The future of video in telecoms

4. Smart TV, Pay TV and Digital TV

  • 4.1 Broadcasting changing beyond recognition
    • 4.1.1 Cloud computing and broadcasting
    • 4.1.2 Move towards channel unbundling
    • 4.1.3 Broadcasting is moving to broadband
    • 4.1.4 The gigabyte household needs FttH access
  • 4.2 Digital TV
    • 4.2.1 Digital TV market overview
    • 4.2.2 Other key trends
  • 4.3 Pay TV
  • 4.4 Cable TV
  • 4.5 HDTV
    • 4.5.1 HDTV market overview
    • 4.5.2 Ultra-HD/4K TV
    • 4.5.3 BitTorrent's deal with CE manufacturers
    • 4.5.4 3D TV
  • 4.6 The Smart or Connected TV
    • 4.6.1 Introduction
    • 4.6.2 Digital media players connecting smartphones to TVs
    • 4.6.3 Smart TV threatens broadcasters
    • 4.6.4 Smart TV awareness may increase consumer spend
    • 4.6.5 Waiting for the next generation of Smart TVs

5. OTT Disrupted the Industry

  • 5.1 Transforming the telecoms industry
    • 5.1.1 Telcos still ignoring industry transformation
    • 5.1.2 The rapidly shrinking traditional telecoms market
  • 5.2 Telcos have already lost the current OTT battle
    • 5.2.1 Infrastructure investment models are stuck
    • 5.2.2 Telcos will need to lift their game on infrastructure
    • 5.2.3 Did Google's infrastructure coup work?
  • 5.3 The demand and supply imbalance in telecoms
  • 5.4 Vested interests
  • 5.5 The digital business buzzword is also 'transformation'
  • 5.6 What will be driving these new investments?
    • 5.6.1 It is not about speed - it's about 'big data'
  • 5.7 Hot sectors for OTT services
  • 5.8 How to move forward?
  • 5.9 Conclusion: Telecoms - where will the money come from?

6. Regional Overviews

  • 6.1 North America
    • 6.1.1 USA
    • 6.1.2 Canada
  • 6.2 Latin America
  • 6.3 Overview
  • 6.4 Argentina
  • 6.5 Brazil
  • 6.6 Mexico
  • 6.7 Other markets
  • 6.8 Europe
    • 6.8.1 Overview
    • 6.8.2 Online advertising
    • 6.8.3 France
    • 6.8.4 Germany
    • 6.8.5 Spain
    • 6.8.6 UK
    • 6.8.7 Other markets
  • 6.9 Africa
    • 6.9.1 Overview
    • 6.9.2 South Africa
    • 6.9.3 Nigeria
    • 6.9.4 Morocco
    • 6.9.5 Kenya
  • 6.10 Middle East
    • 6.10.1 Saudi Arabia
    • 6.10.2 United Arab Emirates (UAE)
    • 6.10.3 Qatar
    • 6.10.4 Oman
    • 6.10.5 Jordan
  • 6.11 Asia
    • 6.11.1 China
    • 6.11.2 South Korea
    • 6.11.3 Japan
    • 6.11.4 Hong Kong
    • 6.11.5 India
    • 6.11.6 Indonesia
    • 6.11.7 Singapore
    • 6.11.8 Malaysia
    • 6.11.9 Thailand
  • 6.12 Australia
    • 6.12.1 Video entertainment
    • 6.12.2 Gaming and gambling
    • 6.12.3 Social networks
    • 6.12.4 Social network statistics - Australia
    • 6.12.5 Digital music
    • 6.12.6 Mobile TV
  • 6.13 New Zealand
  • Table 1 - Global media ad spending - 2012 - 2016
  • Table 2 - Global digital ad spending - 2012 - 2016
  • Table 3 - Global advertising spending market share by major types - 2012 - 2014
  • Table 4 - Most popular devices for receiving news in the USA - 2014
  • Table 5 - Growth of e-reader sales - 2009 - 2015
  • Table 6 - Global - mobile entertainment revenues - 2011 - 2017
  • Table 7 - Global - leading app store competitors by number of apps - 2011 - 2014
  • Table 8 - Global - top 5 fastest growing app categories - 2014
  • Table 9 - Global - largest social networks by user numbers - 2014
  • Table 10 - Global - subscribers to digital music services - 2010 - 2014
  • Table 11 - Global - digital music revenue - 2007 - 2014
  • Table 12 - Global IPTV subscribers - 2010 - 2015
  • Table 13 - Top 5 countries in the world for IPTV subscriptions - 2013
  • Table 14 - Global CAGR for key online service platforms - 2012 - 2017
  • Table 15 - Global revenue from online TV and video - 2012; 2013; 2018
  • Table 16 - Netflix domestic and international subscriptions - 2011 - Q1 2015
  • Table 17 - Netflix consolidated revenue - 2009 - Q1 2015
  • Table 18 - Online video unique visitors - top online video properties in the US - Various months - 2010 - 2014
  • Table 19 - Global mobile TV subscribers - 2009 - 2014
  • Table 20 - Global - digital TV households - 2009 - 2016; 2020
  • Table 21 -Global - digital TV market share - 2006; 2009; 2011 - 2014; 2020
  • Table 22 - Top 10 countries - digital TV households - 2014
  • Table 23 - Pay TV subscribers - 2010 - 2015
  • Table 24 - Top 10 pay TV countries in Europe - 2014
  • Table 25 - Cable TV subscribers - 2010 - 2014; 2020
  • Table 26 - USA - videostreaming by platform - 2012 - 2014
  • Table 27 - USA - Music streaming revenue by type - 2012 - 2014
  • Table 28 - USA - Music access by household - 2012 - 2014
  • Table 29 - USA - Music streaming revenue by type - 2012 - 2014
  • Table 30 - Brazil - Pay TV operators - market share - 2000 - 2015
  • Table 31 - Europe - consumer spend on TV VoD services - 2008 - 2015
  • Table 32 - Europe - digital advertising revenue - 2011 - 2017
  • Table 33 - Europe - mobile internet advertising revenue - 2011 - 2017
  • Table 34 - Europe - social network advertising revenue - 2012 - 2015
  • Table 35 - Europe (Western) - social network penetration and user growth - 2011 - 2017
  • Table 36 - France - IPTV subscribers, proportion of DSL base - 2004 - 2014
  • Table 37 - Orange IPTV/satellite subscribers - 2005 - 2015
  • Table 38 - Germany - top SVoD providers by market share - 2015
  • Table 39 - Germany - Deutsche Telekom Entertain IPTV subscribers - 2007 - 2015
  • Table 40 - Spain - IPTV revenue - 2005 - 2014
  • Table 41 - Spain - IPTV subscribers - 2005 - 2014
  • Table 42 - Spain - Telefónica pay-TV subscribers - 2008 - 2015
  • Table 43 - Spain - Orange IPTV subscribers - 2007 - 2015
  • Table 44 - UK - Online TV revenue by sector - 2004 - 2012
  • Table 45 - UK - BT Vision subscribers - 2008 - 2015
  • Table 46 - Saudi Arabia - active mobile broadband subscriptions - 2008 - 2015
  • Table 47 - UAE - du IPTV subscribers - 2008 - 2014
  • Table 48 - UAE - Etisalat e-life subscribers - 2010 - 2014
  • Table 49 - UAE - mobile broadband subscribers and penetration - 2010 - 2015
  • Table 50 - Oman - active mobile broadband subscriptions - 2008 - 2014
  • Table 51 - Asia - IPTV subscribers - leading markets - 2014
  • Table 52 - China - overview of cable TV market - 2014
  • Table 53 - China - cable TV subscriptions and annual growth - 2005 - 2014
  • Table 54 - China - Digital cable TV subscribers and penetration rate - 2002 - 2014
  • Table 55 - China - IPTV subscribers - 2004 - 2014
  • Table 56 - Reception devices connected to main television set - 2011
  • Table 57 - IPTV subscribers by operator - 2006 - 2015
  • Table 58 - Japan TV advertising revenue - 2005 - 2014
  • Table 59 - Japan: IPTV subscribers - 2012 - 2016
  • Table 60 - HKBN triple play subscribers, ARPU & IDD traffic volume - 2003 - 2011; 2014-2015
  • Table 61 - PCCW NOW TV subscribers and ARPU - 2003 - 2014
  • Table 62 - Hong Kong - IPTV subscribers - 2003 - 2012
  • Table 63 - SingTel's mio TV subscribers - 2007 - 2014
  • Table 64 - Malaysia - IPTV subscribers - household v. non-household - 2010 - 2014
  • Table 65 - Malaysia - Pay TV subscribers - 2013 - 2014
  • Table 66 - Australia - partnerships in the IPTV market
  • Chart 1 - Global mobile TV subscribers and annual change - 2009 - 2014
  • Chart 2 - France - IPTV subscribers, proportion of DSL base - 2004 - 2014
  • Exhibit 1 - Statistical snapshot of e-books
  • Exhibit 2 - Price fixing allegations
  • Exhibit 3 - Mobile apps examples
  • Exhibit 4 - Top 5 free leading apps - App Store and Google Play - Q1 2014
  • Exhibit 5 - Top 5 paid leading apps - App Store and Google Play - Q1 2014
  • Exhibit 6 - Foursquare
  • Exhibit 7 - Mobile video chat and conferencing - a key growth area
  • Exhibit 8 - Mobile Location Based Advertising (MLBA)
  • Exhibit 9 - Examples of key IPTV vendors worldwide - 2015
  • Exhibit 10 - Examples of online VoD sites
  • Exhibit 11 - Equivalence between access modes and traditional audiovisual use
  • Exhibit 12 - Blockbuster closes its stores across America
  • Exhibit 13 - Definition: Content Delivery Networks (CDN)
  • Exhibit 14 - Open Mobile Video Coalition (OMVC)
  • Exhibit 15 - Will broadcasting move to the cloud?
  • Exhibit 16 - Set-Top Boxes (STBs)
  • Exhibit 17 - Historical overview - HDTV
  • Exhibit 18 - Telstra leading the global telco move towards the OTT model
  • Exhibit 19 - WCIT-12 disappoints, more work to be done
  • Exhibit 20 - MBC/Al Arabiya
  • Exhibit 21 - Types of telecom convergence
  • Exhibit 22 - Australia - Sportingbet Plc at a glance - 2013
  • Exhibit 23 - Historical overview of IPTV developments
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