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市場調查報告書

菲律賓的通訊、行動寬頻、數位媒體市場:統計與分析

Philippines - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

出版商 BuddeComm 商品編碼 219524
出版日期 內容資訊 英文 57 Pages
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菲律賓的通訊、行動寬頻、數位媒體市場:統計與分析 Philippines - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
出版日期: 2016年03月21日 內容資訊: 英文 57 Pages
簡介

由於放鬆管制,菲律賓的通訊市場展開巨額的投資和商務活動,不過,市場還未相稱地成長。儘管如此市場正逐漸改變,雖然現有企業佔市場大半,但新加入企業也正逐漸增加。行動通訊網路涵蓋總人口的99%,現在從3G轉移到4G/LTE和朝服務品質提高發展。還有光纖網路也普及全國,寬頻服務也正逐漸深入。另一方面,服務價格雖然逐漸降低,但是對大半的國民來說還不是可以輕鬆使用的水準。

本報告提供菲律賓的通訊、行動寬頻市場相關分析,政府的法規和各種支援策略,及通訊基礎設施整頓現狀,各種通訊技術、服務市場趨勢,主要企業簡介,今後的市場趨勢的預測(各種服務的用戶數趨勢預測)等內容,為您概述為以下內容。

第1章 主要統計

  • 國家概要 (背景情況,經濟)

第2章 通訊市場

  • 市場概要與分析

第3章 法規環境

  • 法規當局
    • NTC (國家通訊委員會)
    • CICT (資訊通訊技術委員會)
    • DICT (資訊通訊技術省)
  • 通訊部門的自由化
  • 近幾年的法規動向
    • NTC的網際網路服務規格的制定動向
    • 面臨巨額的損失補償的業者
    • 網路工作共享
    • 竊聽防止法
    • 外資擁有法規
    • 詐騙行為
  • 市場進入
    • 概要
    • 域名
    • 網際網路速度的下限
    • 電腦網路犯罪相關的法規

第4章 固網網路經營者

  • Philippine Long Distance Telephone Company (PLDT)
  • Globe Telecom
  • Bell Telecom
  • Eastern Telecommunications Philippines Inc (ETPI)
  • Bayantel
  • ABS-CBN:瞄準「第三方通訊業者」的地位

第5章 通訊基礎設施

  • 國內通訊基礎設施概要
    • 網際網路交換 (IXP)
  • 固定電話的統計資料
  • 基礎設施建設
    • NBN (全國寬頻網路)
    • NGN (下一代網路)
    • 光纖、網路
  • 國際通訊基礎設施
    • 海底電纜
    • 國際電話交換機
    • 衛星通信系統
    • VSAT服務
  • 主要的IT設施的建設趨勢
    • 資料中心
    • 雲端運算

第6章 寬頻市場

  • 簡介、統計概要
    • 市場概要與分析
    • 寬頻統計
    • 預測:加入寬頻的用戶數
  • 固網寬頻服務提供商
    • Philippine Long Distance Telephone Company (PLDT)
    • Globe Telecom
    • Liberty Telecom / Wi-tribe
    • Support for internet-based businesses
  • 固網寬頻技術
    • DSL (數位用戶線路) 網路
    • 其他的固網寬頻服務

第7章 數位媒體

  • 簡介
  • 影片串流
    • 主要趨勢、動靜
    • 統計資訊
  • 社群媒體
  • 通訊:VoIP、通訊、視訊會議
    • VoIP

第8章 行動通訊

  • 市場概要與分析
  • 行動通訊的統計資料
    • 全般的統計資訊
    • 行動通訊業者統計
    • 行動語音通話
    • 行動通訊的ARPU (每一用戶平均收益)
    • 市場預測
    • 其他的問題
  • 行動通訊基礎設施
    • 數位網路
  • 主要的行動通訊業者
    • 各業者
    • Philippine Long Distance Telephone Company (PLDT)
    • Globe Telecom
    • NOW Telecom (Next Mobile)
    • BellTel
  • 行動內容/應用
    • 行動電子商務
    • 行動電視

圖表一覽

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目錄

Overview

This report provides a comprehensive overview of trends and developments in the Philippines telecommunications market. The report analyses the Telecoms Infrastructure, mobile, fixed broadband, Digital Media and Digital Economy sectors.

Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major players, revenues, subscribers, ARPU;
  • Broadband, VoIP, IPTV;
  • Mobile voice and data markets;
  • Broadband (FttH, DSL, wireless);
  • Digital Economy and Digital Media sectors eg e-Commerce and e-Payments;
  • Mobile and fixed broadband forecasts to 2021.

Executive Summary

Broadband market finally gains momentum

While the telecom sector in the Philippines has witnessed considerable investment and business activity since deregulation, the market has continued to fall short of its full potential. Nevertheless, there certainly has been a lot of activity, with the market often finding a different direction from what was envisaged. Despite competition from new carriers and mobile operators, PLDT has continued to be the Philippines' dominant fixed-line and mobile provider. And as such has been a large part of the momentum in the country's telecom market. Nevertheless, PLDT's role has not gone unchallenged and in recent years Globe Telecom in particular has been pushing hard to overhaul the incumbent.

Over the last five years the Philippines mobile subscriber base has seen a moderate growth rate with a gradual easing of growth due to a maturing market.

A feature of the Philippines mobile market has been the near duopoly with Smart together with Globe Telecom maintaining a tight hold on the industry. Smart, in particular, as a subsidiary of Philippine Long Distance Telephone Co (PLDT) has a dominating presence in the market place. However Globe Telecom has bridged the gap significantly over the past two years.

The mobile networks provide more than 99% coverage of population. The local market has started to focus on value added services as a comparatively cautious rollout of 3G took place followed by the start of 4G/LTE network rollouts.

The two leaders in the mobile market, Smart Communications and Globe Telecom continued to compete vigorously in the marketplace; they were steadily improving their service quality in order to be even more competitive. The introduction of mobile broadband services was starting to provide more opportunities for expanding the sector.

A unique characteristic of the Philippines mobile market has been the large number of services available for Filipino working overseas. This is not surprising given that the national economy relies heavily on their remittances being sent back home. As with other markets throughout Asia, mobile phone ownership in the Philippines has for many years been boosted through the availability of prepaid services

There has also been good progress in the rollout of optical fibre infrastructure, although not on the national scale envisaged. In the meantime, the larger operators are building IP-based Next Generation Networks. Whilst the global financial problems presented some real challenges for the local telecom market, the negative impact seemed to have been put well behind now.

More than 80% of all internet connections were broadband-based services, representing a major shift in the broadband presence in the Philippines in recent years. Broadband subscription penetration as a proportion of the population is still only just over 11%. However after many years of sluggish growth, the broadband market in the Philippines has started to flourish. Broadband users in the Philippines have a number of high-speed internet access options available to them: Digital Subscriber Line (DSL), cable modem, Fixed Wireless Access (FWA), WiMAX and mobile data services. More recently, there has been a major push by market leader PLDT to offer fibre-based services; Globe has been trying to match the PLDT push where it can. Also the more recently launched mobile broadband services were providing a major and much-needed boost to the expansion. This report looks at the various projects and initiatives as the Philippine government continues to encourage the development of broadband in the country.

Whilst the overall rate of growth in broadband services in the Philippines remains strong, big questions hang over the market. Despite declining prices in both fixed and mobile broadband, this type of service is still not affordable for the majority of the population.

Key developments:

  • PLDT introduced a quad-play service, bundling a mobile package with its voice, data and fibre services.
  • Globe Telecoms uccessfully integrated its recently-acquired Bayan Telecommunications (Bayantel) subsidiary into its operations.
  • NTC approved a network sharing deal between Globe Telecom and ABS-CBN Corp.
  • the deal was part of ABS-CBN Corp's plan to become the country's ‘third telecom player;'
  • BellTel was making a move to become the Philippines' fourth mobile operator after PLDT, Globe and ABS-CBN Mobile.
  • continuing growth in mobile broadband usage.
  • both Smart and Globe were pushing on with development of cloud computing platforms.
  • the Philippines was moving to legislate on the issue of minimum broadband speeds.
  • Smart was leading the deployment of 4G LTE mobile services across the country, with its 4G network covering more than 85% of the population.
  • PLDT's strong market position has slipped to some extent
  • Globe has been notably successful in its push to increase market share.

Companies mentioned in this report:

PLDT, Smart Communications, Globe Telecom, Liberty Telecom, Bayantel, Bell Telecom (BellTel), Digitel, Eastern Telecom (ETPI), Innove (Globe), PT&T, ABS-CBN Corp.

Table of Contents

1. Key statistics

  • 1.1. Country overview
    • 1.1.1. Background
    • 1.1.2. Economy

2. Telecommunications market

  • 2.1. Market Overview and Analysis

3. Regulatory environment

  • 3.1. Regulatory authority
    • 3.1.1. National Telecommunications Commission (NTC)
    • 3.1.2. Commission on Information and Communications Technology (CICT)
    • 3.1.3. Proposed Department of Information and Communications Technology (DICT)
  • 3.2. Telecom sector liberalisation
  • 3.3. Regulatory developments - 2012-2015
    • 3.3.1. NTC prepares to enforce internet service standards
    • 3.3.2. Operators faced with major compensation bills
    • 3.3.3. Network sharing
    • 3.3.4. Anti-cable tapping law
    • 3.3.5. Foreign ownership rules
    • 3.3.6. Misleading and Deceptive Conduct
  • 3.4. Access
    • 3.4.1. Overview
    • 3.4.2. Domain names
    • 3.4.3. Minimum internet speeds
    • 3.4.4. Cybercrime legislation

4. Fixed network operators

  • 4.1. Philippine Long Distance Telephone Company (PLDT)
  • 4.2. Globe Telecom
    • 4.2.1. Overview
    • 4.2.2. Background
    • 4.2.3. Financials
    • 4.2.4. Operational Statistics
  • 4.3. Bell Telecom
  • 4.4. Eastern Telecommunications Philippines Inc (ETPI)
  • 4.5. Bayantel
  • 4.6. ABS-CBN aiming to be ‘third telecom player'

5. Telecommunications infrastructure

  • 5.1. Overview of the national telecom network
    • 5.1.1. Internet exchanges
  • 5.2. Fixed-line statistics
  • 5.3. New developments
    • 5.3.1. National Broadband Network (NBN)
    • 5.3.2. Next Generation Networks (NGNs)
    • 5.3.3. Fibre Networks
  • 5.4. International infrastructure
    • 5.4.1. Submarine
    • 5.4.2. International gateways
    • 5.4.3. Satellite systems
    • 5.4.4. Very Small Aperture Terminal (VSAT) services
  • 5.5. Specific IT developments
    • 5.5.1. Data Centres
    • 5.5.2. Cloud Computing

6. Broadband market

  • 6.1. Introduction and statistical overview
    • 6.1.1. Market Overview and analysis
    • 6.1.2. Broadband statistics
    • 6.1.3. Forecasts - broadband subscribers - 2015; 2018; 2021
  • 6.2. Fixed Broadband Service Providers
    • 6.2.1. Philippine Long Distance Telephone Company (PLDT)
    • 6.2.2. Globe Telecom
    • 6.2.3. Liberty Telecom / Wi-tribe
    • 6.2.4. Support for internet-based businesses
  • 6.3. Fixed Broadband Technologies
    • 6.3.1. Digital Subscriber Line (DSL) networks
    • 6.3.2. Other fixed broadband services

7. Digital media

  • 7.1. Introduction
  • 7.2. Videostreaming
    • 7.2.1. Key trends and developments
    • 7.2.2. Statistical information
  • 7.3. Social media
  • 7.4. Communications: VoIP, messaging, conferencing
    • 7.4.1. VoIP

8. Mobile communications

  • 8.1. Market Overview and Analysis
  • 8.2. Mobile statistics
    • 8.2.1. General statistics
    • 8.2.2. Mobile Operator statistics
    • 8.2.3. Mobile voice
    • 8.2.4. Mobile ARPU
    • 8.2.5. Forecasts
    • 8.2.6. Other Issues
  • 8.3. Mobile infrastructure
    • 8.3.1. Digital networks
  • 8.4. Major mobile operators
    • 8.4.1. Operators
    • 8.4.2. Philippine Long Distance Telephone Company (PLDT)
    • 8.4.3. Globe Telecom
    • 8.4.4. NOW Telecom (Next Mobile)
    • 8.4.5. BellTel
  • 8.5. Mobile content and applications
    • 8.5.1. m-commerce
    • 8.5.2. mobile-TV

List of Tables:

  • Table 1 - Country statistics - 2016
  • Table 2 - Telephone network statistics - 2015
  • Table 3 - Broadband statistics - 2015
  • Table 4 - Mobile statistics - 2015
  • Table 5 - National telecommunications authorities
  • Table 6 - Philippines' GDP real growth rate - 2006 - 2016
  • Table 7 - PLDT's capital expenditure - 2008 - 2015
  • Table 8 - PLDT fixed-line subscribers - 2001; 2005 - 2015
  • Table 9 - Globe Telecom's capital expenditure - 2012 - 2015
  • Table 10 - Historical - Globe Telecom fixed-line subscribers - 2002 - 2007
  • Table 11 - Globe Telecom fixed-line subscribers - 2008 - 2015
  • Table 12 - Historical - Fixed lines in service and penetration - 1994 - 2004
  • Table 13 - Fixed lines in service and penetration - 2005 - 2015
  • Table 14 - Historical - Fixed lines - proportion of urban and residential subscribers - 2007 - 2014
  • Table 15 - Historical - Fixed lines installed versus lines in operation - 1995 - 2004
  • Table 16 - Historical - Fixed lines installed versus lines in operation - 2005 - 2014
  • Table 17 - Broadband subscribers (millions) by major service provider - 2011 - 2015
  • Table 18 - Broadband subscribers market share by major service provider - 2011 - 2015
  • Table 19 - Broadband subscribers (millions) - fixed vs wireless access - 2011 - 2015
  • Table 20 - Historical - Internet subscribers - 1996 - 2012
  • Table 21 - Percentage of households with computer - 2002 - 2015
  • Table 22 - Forecast broadband subscribers and penetration rates - 2016; 2018; 2021
  • Table 23 - PLDT's broadband subscribers - 2005 - 2015
  • Table 24 - PLDT's fixed broadband subscribers - 2008 - 2015
  • Table 25 - Historical - PLDT's DSL subscribers - 2001 - 2004
  • Table 26 - Historical - PLDT's DSL subscribers - 2005 - 2013
  • Table 27 - PLDT's wireless (mobile) broadband subscribers - 2007 - 2015
  • Table 28 - PLDT - broadband ARPU by unit/contract type - 2013 - 2015
  • Table 29 - Smart's wireless broadband subscribers - 2005 - 2015
  • Table 30 - Sun Cellular / Digitel's broadband subscribers - 2011 - 2015
  • Table 31 - Globe Telecom broadband subscribers - 2007 - 2015
  • Table 32 - Historical - Globe Telecom's DSL subscribers - 2009 - 2014
  • Table 33 - Globe Telecom's wireless subscribers - 2009 - 2015
  • Table 34 - Globe Telecom fixed broadband subscribers - 2014 - 2015
  • Table 35 - Historical - DSL subscribers - 2001 - 2015
  • Table 36 - Historical - Cable modem subscribers - 2005 - 2015
  • Table 37 - FttH subscribers - 2005 - 2015
  • Table 38 - Key broadcasting statistics
  • Table 39 - Historical - Total mobile subscribers and penetration rate -1994 - 2004
  • Table 40 - Total mobile subscribers and penetration rate - 2005 - 2015
  • Table 41 - Mobile services revenue - 1993 - 2015
  • Table 42 - Mobile operators and systems
  • Table 43 - Mobile subscribers (millions) - major operators - 2015
  • Table 44 - Mobile market share - major operators - 2015
  • Table 45 - Historical - Mobile subscribers by operator - 2009 - 2012
  • Table 46 - Globe Telecom - mobile subscribers - prepaid v. postpaid - March 2015
  • Table 47 - PLDT - prepaid and postpaid mobile subscribers - March 2015
  • Table 48 - Mobile ARPU (PHP/month) by operator/unit - 2014 - 2015
  • Table 49 - Forecast mobile subscribers and penetration rates - 2016; 2018; 2021
  • Table 50 - PLDT - total mobile subscribers - 2006 - 2015
  • Table 51 - PLDT - prepaid and postpaid mobile subscribers - 2015
  • Table 52 - PLDT - mobile subscribers by operator unit/contract type - 2015
  • Table 53 - PLDT - mobile ARPU by operator/contract type - 2015
  • Table 54 - Smart mobile subscribers - 2010 - 2015
  • Table 55 -Talk ‘N Text mobile subscribers - 2002 - 2015
  • Table 56 - Historical - Globe Telecom mobile subscribers - 2001 - 2009
  • Table 57 - Globe Telecom mobile subscribers - 2010 - 2015
  • Table 58 - Globe Telecom - mobile subscribers - prepaid v. postpaid - Dec 2015
  • Table 59 - Globe Telecom - mobile ARPU by contract type - 2014 - 2015

List of Charts:

  • Chart 1 - Total broadband subscribers and annual growth - 2011 - 2015
  • Chart 2 - Broadband subscribers (millions) by major service provider - 2011 - 2015
  • Chart 3 - Broadband subscribers (millions) - fixed vs wireless access - 2011 - 2015
  • Chart 4 - Total mobile subscribers and annual growth - 2005 - 2015

List of Exhibits:

  • Exhibit 1 - Major submarine cables with landing points in the Philippines - 2014
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