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市場調查報告書

日本的通訊、行動、寬頻、數位媒體市場:統計與分析

Japan - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

出版商 BuddeComm 商品編碼 219520
出版日期 內容資訊 英文 70 Pages
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日本的通訊、行動、寬頻、數位媒體市場:統計與分析 Japan - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
出版日期: 2016年04月11日 內容資訊: 英文 70 Pages
簡介

本報告提供日本的通訊市場相關調查分析,以通訊基礎設施、行動、固定寬頻、數位媒體、數位經濟為焦點,提供市場趨勢與發展、統計、法規問題、主要企業簡介、市場預測等系統性資訊。

第1章 主要統計

第2章 通訊市場

  • 市場概要與分析

第3章 法規環境

  • 歷史概要
  • 法規當局
  • 政府的政策
  • 存取
  • CPS

第4章 固定通訊網路業者

  • NTT
  • KDDI
  • Softbank Corporation
  • IIJ

第5章 通訊基礎設施

  • 國內通訊網路概要
  • NTT的下一代網路 (NGN)
  • 海底電纜
  • 衛星
  • 固有的IT開發
  • 智慧基礎設施

第6章 寬頻市場

  • 簡介與統計概要
  • 固定寬頻技術

第7章 數位媒體

  • 簡介
  • 收費電視
  • 數位電視
  • CATV
  • 衛星TV
  • IPTV
  • 影音串流

第8章 數位經濟

  • 簡介
  • 電子政府
  • 電子醫療

第9章 行動通訊

  • 市場概要與分析
  • 手機統計
  • 法規問題
  • 行動基礎設施
  • 主要手機業者
  • MVNO
  • 行動內容與應用程式

圖表

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

This report provides a comprehensive overview of trends and developments in Japan's telecommunications market. The report analyses the Telecoms Infrastructure, mobile, fixed broadband, Digital Media and Digital Economy sectors. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major players, revenues, subscribers, ARPU;
  • Broadband, VoIP, IPTV;
  • Mobile voice and data markets;
  • Broadband (FttH, DSL, wireless;
  • Digital Economy and Digital Media sectors eg e-Commerce and e-Payments;
  • Mobile and fixed broadband forecasts to 2021.

Researcher:- Phil Harpur

Executive Summary

The Digital Economy is driving growth Japan

Japan's telecommunications sector is one of the most developed markets in the world. Japan's telecoms market is characterised by customers possessing a willingness to adopt new technologies combined with an increasingly sophisticated interest in the wider application of telephone lines.

Moving towards 2017 Japan's market is served by three multi-service operators offering fixed-line telephony, fixed broadband Internet access, mobile voice telephony, mobile broadband Internet access and pay TV services.

Japan's fixed line market is dominated by incumbent operator NTT. However with a saturated fixed-line telephone subscriber market (on a per household basis), mobile has emerged as the major force in Japan's telecoms market. The emphasis on mobile has allowed new market entrants to enter and grow in the market despite NTT's dominance of the fixed market.

Moving into 2016 there were approximately 160 million mobile subscribers in Japan with the majority expected to be accessing services through LTE networks. Japan's mobile market place remains an aggressive arena given the mature nature of the market. With few new subscriber acquisition opportunities operators are focused on acquiring subscribers from each other as well as satisfying and retaining existing ones.

Data makes up the majority of ARPU although voice remains an important application. Overall ARPU is declining due to competition as well as Over-The-Top (OTT) product substitution for messaging and voice.

Operators are also increasing focus on higher value mobile content and applications to diversify revenue sources away from commoditised access services and also to improve customer retention. A number of operators have been involved in the initial stages of 5G network trials. Mobile content and applications is receiving increased focus as revenue growth from mobile data ARPU is expected to fall due to the mature.

Moving towards 2017 Japan possesses one of the most advanced and largest broadband markets in the world. Much of the success of broadband in Japan is owed to the stunning growth surge that occurred on the back of DSL broadband technology. Since then Japan has focused investment on FttH and on cable to a lesser extent. The faster speeds afforded by these technology platforms has seen both increase in popularity at the expense of DSL, with FttH representing almost two thirds of total fixed broadband subscriptions. Japan has also been an early adopter of triple-play models which provide TV, broadband internet and voice telephony as packaged services from a single provider.

Recognising the potential of applying ICT to improve both social and economic development, Japan has taken steps to develop a digital economy. Businesses, governments and private citizens have been instrumental in creating the online content and services that make up the digital economy.

Japan possesses a vibrant multichannel pay TV industry with services readily accessible across Japan via cable TV (CATV), satellite, IPTV and Over-the-top (OTT) Video-on-Demand (VoD). Total pay TV subscriptions are steadily growing with penetration household penetration levels lower than that of the UK or USA, indicating room for potential growth.

What is interesting to note is that although Japan has the necessary physical infrastructure to support OTT VoD, pure OTT players have not found much success as Japanese broadcasters, as the largest Japanese content producers, have traditionally been reluctant to release content to the OTT players believing it will cannibalize advertising revenue.

Key developments:

  • Continued decline in traditional fixed-line services;
  • High fibre deployment and accompanying VoIP uptake;
  • Government policies drive broadband household penetration above 70%;
  • Continued decline in DSL subscriptions, down to under 10% of the total fixed broadband market;
  • FttX subscriptions comprise the majority of the fixed broadband market;
  • Implementation of strong government policies over a decade see over 90% of households with access to FttX;
  • Japan's is well positioned to showcase the benefits of e-health given its demography and market characteristics;
  • OTT VoD struggles to take off;
  • IPTV emerges as a prevalent pay TV platform on the back of widespread broadband;
  • SK Telecom and KT Corp, NTT DOCOMO and Verizon formed a 5G Open Trial Specification Alliance;
  • LTE represents the majority of mobile subscriptions;
  • Overall ARPU continues to decline despite growing data ARPU;
  • Operators are focusing CAPEX on LTE, with operators expected to eventually cease investing in 3G;
  • Increasing LTE speeds are made possible through carrier aggregation technology;
  • WiFi investments made to alleviate 3G/4G network congestion by offloading traffic.

Companies mentioned in this report:

NTT; KDDI; Softbank Mobile, Internet Initiative Japan, NTT DoCoMo; eAccess, eMobile; Willcom; J:COM; USEN; KDDI; UQ Communications; Hulu; K-Opticom; Tepco, SKY PerfecTV!, Hulu

Table of Contents

1. Key statistics

2. Telecommunications market

  • 2.1 Market Overview and Analysis

3. Regulatory environment

  • 3.1 Historic overview
  • 3.2 Regulatory authority
    • 3.2.1 The MPHPT/MIC
    • 3.2.2 Radio Regulatory Council
    • 3.2.3 Telecommunications Council
    • 3.2.4 Telecommunications Carriers Association
    • 3.2.5 Japan Internet Providers' Association (JAIPA)
  • 3.3 Government policies
    • 3.3.1 Government investment in infrastructure
    • 3.3.2 Skill building, education and demand programs
    • 3.3.3 Competition policy
    • 3.3.4 Network non-discrimination
    • 3.3.5 Spectrum policy
    • 3.3.6 Broadband Policy
  • 3.4 Access
  • 3.5 Carrier PreSelection (CPS)
    • 3.5.1 MYLINE calling categories

4. Fixed network operators

  • 4.1 NTT Corporation
    • 4.1.1 Company Overview
    • 4.1.2 Financial statistics
    • 4.1.3 Operational statistics
    • 4.1.4 International expansion
  • 4.2 KDDI Corporation
    • 4.2.1 Company Overview
    • 4.2.2 Business strategy
    • 4.2.3 Financial statistics
  • 4.3 Softbank Corporation
    • 4.3.1 Company background
  • 4.4 Internet Initiative Japan (IIJ)
    • 4.4.1 Company overview and background
    • 4.4.2 Financial statistics
    • 4.4.3 Operations statistics

5. Telecommunications infrastructure

  • 5.1 Overview of the national telecom network
  • 5.2 NTT NGN
  • 5.3 Submarine cables
    • 5.3.1 Overview
    • 5.3.2 NTT and TransTelecom of Russia (HSCS)
    • 5.3.3 Russia-Japan Cable Network (RJCN)
    • 5.3.4 Trans-Pacific Express Cable Network (TPE)
    • 5.3.5 Pacific Crossing (PC-1)
    • 5.3.6 Google investments
    • 5.3.7 Asia Submarine Express (ASE)
    • 5.3.8 Asia Pacific Gateway (APG)
    • 5.3.9 South-East Asia Japan Cable (SJC)
    • 5.3.10 KDDI landing station
  • 5.4 Satellite
  • 5.5 Specific IT developments
    • 5.5.1 Cloud Computing
  • 5.6 Smart infrastructure
    • 5.6.1 Internet of Things (IoT)
    • 5.6.2 Smart grids
    • 5.6.3 Smart cities

6. Broadband market

  • 6.1 Introduction and statistical overview
    • 6.1.1 Market Overview and analysis
    • 6.1.2 Broadband statistics
    • 6.1.3 Forecasts - broadband subscribers - 2015; 2018; 2021
  • 6.2 Fixed Broadband Technologies
    • 6.2.1 Hybrid Fibre Coax (HFC) networks
    • 6.2.2 Digital Subscriber Line (DSL) networks
    • 6.2.3 Fibre-to-the-Premises (FttP) and Fibre-To-The-Home (FttH)
    • 6.2.4 Fixed wireless
    • 6.2.5 Other fixed broadband services

7. Digital media

  • 7.1 Introduction
  • 7.2 Pay TV
  • 7.3 Digital TV
  • 7.4 Cable TV (CATV)
  • 7.5 Satellite TV
    • 7.5.1 SKY PerfecTV! Communications Inc (Sky Perfect JSAT)
  • 7.6 Internet Protocol TV (IPTV)
  • 7.7 Video streaming
    • 7.7.1 Introduction
    • 7.7.2 Hulu
    • 7.7.3 Netflix

8. Digital economy

  • 8.1 Introduction
  • 8.2 E-Government
    • 8.2.1 Overview
  • 8.3 E-Health

9. Mobile communications

  • 9.1 Market Overview and Analysis
    • 9.1.1 Background
  • 9.2 Mobile statistics
    • 9.2.1 General statistics
    • 9.2.2 Forecasts - mobile subscribers - 2015; 2018; 2021
  • 9.3 Regulatory issues
    • 9.3.1 Licensing
  • 9.4 Mobile infrastructure
    • 9.4.1 Digital networks
    • 9.4.2 Other infrastructure developments
    • 9.4.3 IoT and M2M networks
  • 9.5 Major mobile operators
    • 9.5.1 Operators
    • 9.5.2 NTT DoCoMo
    • 9.5.3 KDDI
    • 9.5.4 Softbank Mobile
  • 9.6 Mobile Virtual Network Operators (MVNO)
  • 9.7 Mobile content and applications
    • 9.7.1 Introduction
    • 9.7.2 e-Health
  • Table 1 - Country statistics Japan - 2015
  • Table 2 - Telephone network statistics - 2015
  • Table 3 - Internet user statistics - 2015
  • Table 4 - Broadband statistics - 2015
  • Table 5 - Mobile statistics - 2015
  • Table 6 - National telecommunications authorities
  • Table 7 - Subscribers and penetration: fixed-line - 1993 - 2016
  • Table 8 - NTT major shareholders - 2015
  • Table 9 - NTT financial data - 2000 - 2015
  • Table 10 - NTT proportion of operating revenue by segment - 2010 - 2016
  • Table 11 - NTT subscribers by service - March 2015
  • Table 12 - NTT video service subscribers - 2009 - 2016
  • Table 13 - KDDI financial data - 2001 - 2015
  • Table 14 - KDDI total capital expenditure on mobile and fixed line - 2005 - 2015
  • Table 15 - Softbank major shareholders
  • Table 16 - IIJ revenue and net income - 2006 - 2016
  • Table 17 - Internet Initiative Japan - MVNO subscribers - 2013 - 2015
  • Table 18 - Internet Initiative Japan - IP subscribers - 2010 - 2015
  • Table 19 - Broadband subscribers and population penetration - 2005 - 2015
  • Table 20 - Fixed broadband subscribers by access type - 1998 -2015
  • Table 21 - Fixed broadband subscriber annual change / market share by access type - 2001 - 2015
  • Table 22 - NTT Broadband subscribers and market share by segment - 2004 - 2016
  • Table 23 - Total international internet bandwidth - 2003 - 2015
  • Table 24 -Forecast fixed broadband subscribers and penetration - 2015; 2018; 2021
  • Table 25 - Cable modem subscribers and penetration - 1998 - 2015
  • Table 26 - DSL subscribers and penetration - 1999 - 2015
  • Table 27 - FttH subscribers and market share by operator - 2010 - 2015
  • Table 28 - Japan FttH subscribers and penetration - 2002 - 2015
  • Table 29 - ADSL and FttH subscribers - 2005 - 2015
  • Table 30 - WiMAX subscribers (BWA) - UQ Communications: 2010 - 2015
  • Table 31 - Cable TV operators - market share - 2009 - 2016
  • Table 32 - SKY Perfect JSAT Group - Financial data - 2008 - 2015
  • Table 33 - SKY Perfect JSAT Corporation subscribers, ARPU and churn - 1997 - 2015
  • Table 34 - NTT video service subscribers - 2009 - 2016
  • Table 35 - Mobile subscriber, annual change and penetration rate - 1995 - 2015
  • Table 36 - Market share of mobile operators in Japan - September 2015
  • Table 37 - Carrier share of mobile telephone and PHS market - 2004 - 2015
  • Table 38 -Forecast mobile subscribers and penetration - 2018; 2021
  • Table 39 - NTT DoCoMo major shareholders
  • Table 40 - NTT DoCoMo revenue, net income, capex and EBITDA - 2005 - 2015
  • Table 41 - NTT DoCoMo capex breakdown - 2013 - 2015
  • Table 42 - NTT DoCoMo ARPU and churn - 2004 - 2016
  • Table 43 - NTT DoCoMo subscribers - 2011 - 2016
  • Table 44 - NTT DoCoMo's subscribers by technology - 2002 - 2016
  • Table 45 - NTT DoCoMo dmarket subscribers by product - 2014 - 2015
  • Table 46 - NTT DoCoMo NOTTV subscribers - 2014 - 2015
  • Table 47 - NTT DoCoMo DCMX and iD members - 2007 - 2015
  • Table 48 - NTT DoCoMo Karada-no-kimochi subscribers - 2014 - 2015
  • Table 49 - KDDI au ARPU, MOU and churn - 2001 - 2015
  • Table 50 - Softbank financial data - 1995 - 2015
  • Table 51 - Softbank proportion of revenue by segment - 2014 - 2015
  • Table 52 - Softbank mobile ARPU and churn - 2004 - 2015
  • Table 53 - Softbank operational data - thousands of subscribers - 2007 - 2015
  • Chart 1 - Japan fixed-line subscribers - 2005 - 2016
  • Chart 2 - NTT Group revenue and capex - 2003 - 2016
  • Chart 3 - KDDI revenue, capex and ARPU - 2006 - 2015
  • Chart 4 - Japan - fixed broadband subscribers and population penetration - 2000 - 2015
  • Chart 5 - Japan cable modem subscribers and population penetration - 1998 - 2015
  • Chart 6 - Japan DSL subscribers and population penetration - 1999 - 2015
  • Chart 7 - Japan FttX subscribers and population penetration - 2002 - 2015
  • Chart 8 - Japan mobile subscriber growth and population penetration - 1995 - 2015
  • Chart 9 - Softbank revenue, capex, ARPU - 2005 - 2015
  • Exhibit 1 - NTT Group structure - 2015
  • Exhibit 2 - Softbank operations
  • Exhibit 3 - Major global/regional submarine cables with landing point in Japan - 2015
  • Exhibit 4 - NTT DoCoMo investment in international operators - March 2015
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