Cover Image
市場調查報告書

全球數位/共享經濟:電子商務及行動商務的轉變

Global Digital and Sharing Economy - The E-commerce and M-Commerce Transformation

出版商 BuddeComm 商品編碼 219501
出版日期 內容資訊 英文 95 Pages
訂單完成後即時交付
價格
Back to Top
全球數位/共享經濟:電子商務及行動商務的轉變 Global Digital and Sharing Economy - The E-commerce and M-Commerce Transformation
出版日期: 2017年02月06日 內容資訊: 英文 95 Pages
簡介

隨著Uber及Airbnb等代表性商業模型的普及,全球分享經濟市場也趨於成熟。另一方面,電子商務及行動商務的未來成長也可望有更亮眼的表現。

本報告針對全球數位經濟的最新趨勢、相關數據、利用案例等進行分析,其中特別以分享經濟、數位交易(電子商務及行動商務)、數位醫療、數位教育、數位政府等領域為對象,彙整至今為止的發展狀況、今後的成長預測、未來可能面臨的挑戰及其對策等豐富內容,提供如後。

第1章 數位/共享經濟

  • 共享經濟的成熟化
  • 機器人 vs 共享經濟
  • 並非透過人力而是經由電腦的交易,促進完全光纖網路的需求
  • 共同消費
    • 市場機會
    • 阻礙因素
  • 共享經濟相關的公共統計
    • 空間分租及共乘服務促進了共享經濟的普及
  • 共享經濟及服務的實例
    • 門房、服務
    • 在網絡搜尋空車空間
    • 創作者的YouTube服務
    • 外匯交易
  • 交通途徑:共享經濟的中心領域
  • 群眾外包式WiFi、Homespot
    • 世界各地的社群Wi-Fi

第2章 全球電子商務、電子支付、行動商務市場的趨勢

  • 全球電子商務市場
    • 整體傾向
    • 電子商務的進化
  • 市場主導者
  • 電子支付
  • 比特幣平台的構築
    • 比特幣 (Bitcoin)
    • 區塊鏈與智慧契約
  • 電子商務的主要傾向
    • 全通路零售
    • 新興國家市場的電信商付款
    • 內容傳遞網路(CDN)
    • 雲端運算與電子商務
    • 安全面的疑慮
  • 電子商務市場的國際統計
  • 全球行動商務市場
    • 市場分析
    • 行動支付
    • 行動商務市場的主要趨勢
    • 行動商務市場的國際統計
  • 網路銀行(電子銀行/行動銀行)
    • 電子銀行的變化
    • e化壓力下的銀行業
    • 行動銀行(M-banking)
    • 行動廣告

第3章 全球電子教育、電子政府的趨勢

  • 電子教育 (e-education)
    • 電子教育的統計數據
    • SPEL (自我步調E學習)
    • LMS (學習管理系統)
    • 企業導向E學習
  • STEM教育及翻轉課堂是否將成為電子教育的轉型?
  • 不受經濟危機影響的教育系統
    • 跟不上社會變遷的教育
    • 經濟成本的問題促成系統的變化
    • 政府將被迫中止不受控制、不斷上升的成本
    • 守舊的教育系統很難改變
  • 電子教育發生了什麼事?
    • 教育改革伴隨了E學習的推進
    • 網路媒體企業促進市場的變化
    • 先進國家市場的自我學習
    • 遊戲化(Gamification)
    • 學校作為個別學習的平台
  • 遠距教育:安靜的受益者
  • 電子教育:聰明、跨部門社群的一環
    • 行動學習
    • 雲端運算與電子教育
    • 網真(Tele-presence)與電子教育
    • 教室內的Skype
    • 醫療領域的離線影片
    • E學習與開放原始碼
    • MOOC (Massive Open Online Courses)
    • 教育用虛擬世界
    • 群眾外包
  • 越來越接近現實的電子教育
  • 電子政府 (E政府)
    • 處於壓力之下的政府機關
    • 政府機關:數位經濟的主要促進因素
    • 電子政府的主導者

第4章 全球電子醫療的趨勢

  • 醫療:下一個數位化的領域
    • P4 Medicine:預測、預防、個人化、參與
  • 電子醫療
  • 顛覆性電子醫療照護市場降臨
  • 醫療照護是龐大的全球產業
    • 醫療費用支出的統計數據
    • 電子醫療的統計數據
  • 整合型照護與醫藥
    • 必須以病患為中心
    • 如何刺激電子醫療成長
    • 醫療照護的視訊研討會
  • 主要市場方向
    • 寬頻對於維持公共醫療系統是不可或缺的要素
    • 網路已是資療資訊的常用來源
    • 電子醫院的商業機會
    • M2M/IoT是永續醫療體制的關鍵
    • 雲端運算與醫療
    • 醫藥科學中所使用的大數據
    • Apple/Google/IBM與醫療照護
  • 醫療市場的分析:「沒有成果就沒有收益」
  • 行動醫療(M-Health)
    • 智慧型手機促進了行動醫療的普及
    • 穿戴式無線設備與醫療
  • 遠距病患監控
    • 遠距病患監控設備
    • 連網醫療儀器
  • 隱私與安全:重要考量
    • 考慮服務品質的必要性
    • 說明責任 (accountability) 與透明度

第5章 全球的線上/行動廣告市場傾向

  • 市場總結
    • 數位廣告的變化
    • 數位行銷的主要產品
  • 線上廣告的主要分類
    • 遊戲內廣告
    • 社交網路廣告
    • 線上影片廣告
    • 搜索引擎廣告
  • 行動廣告
    • 手機APP內的廣告
    • 依行動定位情報的廣告(地理位置行銷)
  • 市場趨勢
    • TV/智慧TV廣告
    • 數位廣告交易平台(Digital ad exchange)
    • 點擊詐欺
    • 多螢幕方法可獲得關注
  • 網路媒體企業:Google vs facebook
  • 大數據對廣告業界的影響
    • 線上廣告並不能改善整體廣告的效果

圖表一覽

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

Overview

This report provides a comprehensive overview of trends and developments for the Global Digital Economy in terms of the Sharing Economy, E-commerce, E-health, E-education and E-government. The report analyses the key trends occurring in these sectors, supported by statistics and examples.

Subjects include:

  • Global sharing economy;
  • Global e-commerce market;
  • Global e-health and m-health market;
  • Global e-education and e-learning market;
  • Global e-government market.

Executive Summary

The sharing economy movement matures and e-commerce continues to thrive

The “sharing economy” movement is maturing and citizens and corporations alike have accepted that popular business models like Uber and Airbnb seem here to stay. This has caused the traditional industries with vested interests in these markets to make adjustments to their own business models and competition strategies with the sharing economy in mind. This had often resulted in the margins in the initial stages of the sharing economy to have either shrunk or stayed the same.

E-commerce and m-commerce in general continue to rise and rise around the world. Other trends closely linked to this such as e-health and e-government initiatives also continue to gather pace. However, there is a divide occurring with some of the poorest nations around the world still unable to access suitable digital infrastructure to access such services.

Based on the growth of internet and mobile users alone, it is hardly any wonder that e-commerce and m-commerce are thriving. Online spending is proving resilient and even buoyant in most markets. The Asia Pacific region, in particular, is considered a key area for future growth.

In 2017 mobile commerce is expected to grow faster than e-commerce. Some of the large markets expected to see a high growth in m-commerce include China, Japan, India, South Korea, Taiwan, Malaysia and the United Kingdom.

Most governments around the world are now well aware of the importance of implementing digital services and solutions such as online services, cloud computing and m-government. The benefits of many of these developments include cutting costs and improving processes and information flow with the primary aim to improve customer service for citizens. Cloud computing has been well received by many government organisations and BuddeComm sees governments around the world continue to deploy cloud platforms and indeed increase spending in this area.

BuddeComm believes the Public Service should be a key driver in creating an innovative digital economy. Some of the public sectors are facing massive cost increases - take healthcare, for instance - that are economically unsustainable. Therefore, governments around the world have a huge role to play in building an innovative culture that could be an example for the rest of the economy and at the same time be an enormous boost to it.

This report explores the maturing global digital sharing economy movement as well as the e-commerce, e-education, e-health and e-government sectors. It provides examples, analyses and statistics.

Key developments:

  • BuddeComm has observed that the growth in the Sharing Economy has demonstrated the mounting trust and confidence consumers, businesses and government alike now place in online services.
  • It appears that now, as a collective society, we are beginning to embrace the digital tools and services and finally begin to use them to our advantage.
  • Two areas of the sharing economy that still require resolution include issues surrounding regulations and insurances.
  • With high-speed broadband connections increasing, the digital economy has been again in a growth phase. The industry is proving very resilient despite the economic downturn and the long-term prospects for the digital economy are very positive.

Table of Contents

1. The sharing and networking economy

  • 1.1. The maturing of the sharing economy
  • 1.2. Robots vs the sharing economy
  • 1.3. Computer transactions, not people, are driving the need for all-fibre networks
  • 1.4. Collaborative consumption
    • 1.4.1. Opportunities
    • 1.4.2. Inhibitors
  • 1.5. Sharing economy published statistics
    • 1.5.1. Space rental and ride-sharing set to drive sharing economy
  • 1.6. Examples of sharing economy services
    • 1.6.1. Concierge services
    • 1.6.2. Vacant parking spaces on the internet
    • 1.6.3. YouTube for authors
    • 1.6.4. Currency Exchange
  • 1.7. Transport a key area for the sharing economy
  • 1.8. Crowdsourced WiFi, homespots
    • 1.8.1. Community WiFi around the world

2. Global E-Commerce, E-Payments and M-Commerce trends

  • 2.1. Global e-commerce market
    • 2.1.1. Underlying trends
    • 2.1.2. The digital commerce evolution
  • 2.2. Market leaders
  • 2.3. E-payments
  • 2.4. Building on the Bitcoin platform
    • 2.4.1. Bitcoin
    • 2.4.2. Blockchain and smart contracts
  • 2.5. Key e-commerce trends
    • 2.5.1. Omni-channel retailing
    • 2.5.2. Carrier billing for emerging markets
    • 2.5.3. Content Delivery Networks (CDNs)
    • 2.5.4. Cloud computing and e-commerce
    • 2.5.5. Security concerns
  • 2.6. Global e-commerce market statistics
  • 2.7. Global m-commerce market
  • 2.7.1. Market analysis
    • 2.7.2. M-payments
    • 2.7.3. Key m-commerce trends
    • 2.7.4. Global m-commerce market statistics
  • 2.8. Internet banking (E-banking and m-banking)
    • 2.8.1. The changing face of e-banking
    • 2.8.2. Banks under e-pressure
    • 2.8.3. M-banking
    • 2.8.4. Mobile advertising

3. Global E-Education and E-Goverment trends

  • 3.1. E-education
    • 3.1.1. E-education statistics
    • 3.1.2. Self-Paced E-Learning (SPEL)
    • 3.1.3. Learning Management Systems (LMSs)
    • 3.1.4. Corporate e-learning
  • 3.2. Will STEM and flipped classrooms lead the e-education transformation?
  • 3.3. Education system will hit economic crisis point
    • 3.3.1. Education is not keeping up with social changes
    • 3.3.2. Economic costs will force the system to change
    • 3.3.3. Governments will be forced to stop costs spiralling out of control
    • 3.3.4. Medieval education system hard to reform
  • 3.4. What is happening with e-education?
    • 3.4.1. Education transformation will guide e-learning
    • 3.4.2. Internet media companies moving the sector forward
    • 3.4.3. Self-learning in developing economies
    • 3.4.4. Gamification
    • 3.4.5. Schools as platforms for individual learning
  • 3.5. Tele-education - the quiet achiever
  • 3.6. E-education: part of smart, trans-sector community
    • 3.6.1. Mobile learning
    • 3.6.2. Cloud computing and e-education
    • 3.6.3. Tele-presence and e-education
    • 3.6.4. Skype in the classroom
    • 3.6.5. Off-net video in the medical field
    • 3.6.6. E-learning and Open Source
    • 3.6.7. Massive Open Online Courses (MOOCs)
    • 3.6.8. Virtual worlds for education
    • 3.6.9. Crowdsourcing
  • 3.7. Digital education approaching reality
  • 3.8. E-government
    • 3.8.1. Governments under pressure
    • 3.8.2. Governments are a key driver to the digital economy
    • 3.8.3. E-government leaders

4. Global E-Health trends

  • 4.1. Healthcare - next sector on the block for e-transformation
    • 4.1.1. P4 Medicine
  • 4.2. E-health
  • 4.3. The disruptive e-healthcare market has arrived!
  • 4.4. Healthcare is a massive global industry
    • 4.4.1. Healthcare spending statistics
    • 4.4.2. E-health statistics
  • 4.5. Integrated care and medicine
    • 4.5.1. Patient must remain central
    • 4.5.2. How to stimulate growth of e-health
    • 4.5.3. Videoconferencing in healthcare
  • 4.6. Key market directions
    • 4.6.1. Broadband essential to maintain public health system
    • 4.6.2. Internet already a popular source for health information
    • 4.6.3. Business opportunities for e-hospitals
    • 4.6.4. M2M and IT also key to sustainable healthcare
    • 4.6.5. Cloud computing and healthcare
    • 4.6.6. Big Data use in medical science
    • 4.6.7. Apple, Google, IBM and healthcare
  • 4.7. Healthcare analysis - ‘no outcome, no income'
  • 4.8. M-Health
    • 4.8.1. Smartphones are pushing mobile health
    • 4.8.2. Wearable wireless devices and healthcare
  • 4.9. Remote patient monitoring
    • 4.9.1. Remote patient monitoring devices
    • 4.9.2. Connected medical devices
  • 4.10. Privacy and security a key concern
    • 4.10.1. Quality of service needs to be considered
    • 4.10.2. Accountability and transparency

5. Global online and mobile advertising trends

  • 5.1. Market summary
    • 5.1.1. Changes in digital advertising
    • 5.1.2. Digital marketing key statistics
  • 5.2. Key online advertising categories
    • 5.2.1. In-game advertising
    • 5.2.2. Social network advertising
    • 5.2.3. Online video advertising
    • 5.2.4. Search engine advertising
  • 5.3. Mobile advertising
    • 5.3.1. Advertising on mobile apps
    • 5.3.2. Mobile Location-Based Advertising (Geo-marketing)
  • 5.4. Market trends
    • 5.4.1. TV and smart TV advertising
    • 5.4.2. Digital ad exchanges
    • 5.4.3. Click fraud
    • 5.4.4. Multi-screen approach gains attention
  • 5.5. Internet media companies - Google versus facebook
  • 5.6. The effect of big data on the advertising industry
    • 5.6.1. Online advertising does not improve the overall result for advertisers

List of Tables:

  • Table 1 - Global - homespots by the major providers - 2014
  • Table 2 - Top 10 web properties worldwide - 2016
  • Table 3 - Global e-commerce spending - 2011 - 2016; 2019
  • Table 4 - Global top 10 countries - online spending market share - 2015
  • Table 5 - Global - mobile entertainment revenues - 2011 - 2017
  • Table 6 - Global m-commerce sales - 2012 - 2018
  • Table 7 - Global m-commerce sales by region - 2013; 2017
  • Table 8 - US m-commerce sales - 2011 - 2017
  • Table 9 - Global app store revenue - 2011 - 2020
  • Table 10 - Global e-learning market value - 2010; 2012; 2015; 2018; 2020
  • Table 11 - Self-Paced E-Learning market by region - 2013; 2016
  • Table 12 - M-Learning market by region - 2013; 2016
  • Table 13 - Global media ad spending and annual change - 2011 - 2018
  • Table 14 - Global digital ad spending and annual change - 2011 - 2016
  • Table 15 - Global mobile advertising spending and annual change - 2011 - 2016
  • Table 16 - Top ten countries by ad spending per person and per digital Internet user - 2014
  • Table 17 - Social network advertising revenue by region - 2013 - 2015
  • Table 18 - Global search engine advertising revenue - major companies - 2013 - 2015
  • Table 19 - Global market share of mobile advertising revenue - major companies - 2012 - 2015
  • Table 20 - Google (Alphabet) advertising revenue (total and mobile) - 2006 - 2017
  • Table 21 - Facebook advertising revenue (total and mobile) - 2011 - 2016

List of Exhibits:

  • Exhibit 1 - Digital economy - key developments
  • Exhibit 2 - Popular online activities
  • Exhibit 3 - A different approach to employment
  • Exhibit 4 - Examples of popular online retail websites around the world
  • Exhibit 5 - Walmart versus Amazon
  • Exhibit 6 - The rise of PayPal
  • Exhibit 7 - M-commerce in Japan
  • Exhibit 8 - South Korea: stimulating broadband by spending on e-education
  • Exhibit 9 - A shared vision of the future of education
  • Exhibit 10 - Advantages of e-learning
  • Exhibit 11 - Top 7 Learning Management Systems (LMSs) - 2015
  • Exhibit 12 - Connect To Learn
  • Exhibit 13 - New Media Consortium (NMC)
  • Exhibit 14 - Examples of open source e-learning projects
  • Exhibit 15 - Definition: E-Government
  • Exhibit 16 - Examples of digital tools available to governments
  • Exhibit 17 - Examples of common web based e-government applications
  • Exhibit 18 - Snapshot of health care spending around the world
  • Exhibit 19 - Video consultancy covered by Australian Medicare
  • Exhibit 20 - Advantages of e-health
  • Exhibit 21 - Examples of popular health related websites
  • Exhibit 22 - Use of the internet for health information among French young adults
  • Exhibit 23 - Quality of healthcare information on YouTube
  • Exhibit 24 - Digital healthcare appointment systems
  • Exhibit 25 - Apple' ResearchKit for medical research via iPhones
  • Exhibit 26 - Healthcare monitoring for the elderly
  • Exhibit 27 - Digital advertising cost considerations
  • Exhibit 28 - Top industries estimated spending on mobile advertising - 2015
Back to Top