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市場調查報告書

全球數位/共享經濟:政府·消費者·企業的轉變

Global Digital and Sharing Economy - Transforming Governments, Consumers and Business

出版商 BuddeComm 商品編碼 219501
出版日期 內容資訊 英文 123 Pages
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全球數位/共享經濟:政府·消費者·企業的轉變 Global Digital and Sharing Economy - Transforming Governments, Consumers and Business
出版日期: 2015年11月18日 內容資訊: 英文 123 Pages
簡介

隨著全球各地共享經濟急速普及,無論是消費者、企業或政府機關都為了因應而引進、活用線上服務。社群網路在消費者之間急速普及,相較下B2B網路和電子政府入口網站等的普及速度就遲緩得多,未來可望有莫大利益。此外,反映龐大的網際網路/行動終端用戶,電子商務和行動電子商務預測今後也將持續迅速發展,相信不久便能實現包含實體店舖的各種管道購物。

本報告提供全球電子商務及行動電子商務的最新趨勢和相關資料,利用案例等相關分析,尤其是共享經濟的發展和伴隨而來的影響,及電子政府服務的普及現況與課題考察,再加上全球整體的電子商務/電子支付/行動電子商務的整體結構·趨勢,各種服務(電子付款,娛樂用應用程式,數位廣告等)詳細趨勢,並彙整各地區的最新趨勢·未來展望等資訊。

第1章 共享/網路·經濟

  • 機器人 vs 共享經濟
  • 並非透過人力而是經由電腦的交易,促進完全光纖網路的需求
  • 共同消費
    • 市場機會
    • 阻礙因素
  • 共享經濟相關的公共統計
  • 共享經濟·服務的案例
    • 門房·服務
    • 在網絡搜尋空車空間
    • 創作者的YouTube服務
    • 外匯交易
  • 交通途徑:共享經濟的中心領域
  • 群眾外包式WiFi

第2章 透過數位環境改變的政府機關

  • 壓力下的政府機關
    • 政府機關:數位經濟的主要推動因素
  • 電子政府
    • 電子政府的主導者
    • 電子政府的投資
    • 電子政府的優點
    • 電子政府相關障礙
    • 通訊基礎設施成為電子政府的關鍵
  • 行動政府 (mgovernment)
    • 案例研究:韓國的行動政府
  • 雲端運算和政府機關
    • 全球各國政府機關引進的雲端服務 (g-雲端)
  • 共享經濟和政府機關
    • 寬頻這個變革的催化劑

第3章 全球電子商務·電子支付·行動電子商務市場趨勢

  • 全球電子商務 (電子商務) 市場
    • 整體的趨勢
    • 數位貿易的演進
  • 主導市場者
    • 電子支付 (電子付款)
  • 電子商務的主要趨勢
    • 全方位流通管道零售
    • Foursquare的變化曲面
    • 新興國家市場的電信業者付款
    • 內容傳遞網路(CDN)
    • 雲端運算和電子商務
    • 安全上的顧慮事項
  • 電子商務市場國際統計
  • 全球行動電子商務市場
    • 市場分析
    • 行動付款
    • 行動電子商務市場主要趨勢
    • 行動電子商務市場國際統計
  • 網路銀行 (電子銀行/行動銀行)
    • 電子銀行的變化曲面
    • 行動銀行
    • 行動廣告

第4章 全球數位/行動應用程式市場趨勢

  • 是入口網站還是應用程式?
    • 全球行動·娛樂市場收益額
  • 行動應用程式相關考察
    • 行動應用市場的國際統計
    • 具代表性的免費/收費應用程式
    • 機器學習和應用程式
  • 社群網路
    • 社群網路反復無常的性格:抓住其心理的Twitter
  • 成人服務
  • 線上/行動·約會服務
  • 行動照片訊息
    • Instagram
  • 線上/手機遊戲
    • 遊戲化
  • 線上/行動·賭博
  • 線上/行動音樂

第5章 全球線上/行動廣告市場考察

  • 市場摘要
  • 市場相關考察
    • 網際網路廣告的變化
  • 廣告產業上巨量資料的影響
  • 線上廣告對廣告主而言,未有改善整體成果的效果
    • 行動廣告
    • 行動地理定位型廣告 (地理營銷)
    • TV廣告
    • 數位·廣告交易平台
    • 對多螢幕·方法的關注
  • 為了接受免費服務是否一定要廣告這個代價?
  • 線上廣告主要的類別
    • 遊戲中的廣告
    • 社群網路廣告
    • 線上影片廣告
    • 搜索引擎廣告
  • 網際網路媒體企業:代表性企業相關考察
    • 概要
    • Google:廣告收益的持續擴大
    • Yahoo:數位·展示廣告收益額的低迷
    • Hulu:打破常識的雙重收益模式
    • Facebook:準備在不同市場上的發展
    • 對Amazon威脅的增加
  • 消費者的興趣
    • 消費者主導市場
    • 消費者對網際網路企業濫用個人資訊的反應
    • 隸屬網際網路企業狀態的消費者

第6章 全球主要國家市場案例分析

  • 美國
    • 電子商務
    • 行動電子商務
  • 加拿大
    • 概要
    • 行動付款
  • 南美
    • 概要
    • 墨西哥
    • 阿根廷
    • 巴西
  • 歐洲
    • 概要
    • 行動付款
    • 英國的行動付款:案例研究
  • 非洲
    • 概要
    • 肯亞
    • 奈及利亞
    • 南非
    • 盧安達
    • 坦尚尼亞
    • 烏干達
    • 案例研究:坦尚尼亞
  • 中東
    • 科威特
    • 阿拉伯聯合大公國 (UAE)
    • 沙烏地阿拉伯
  • 亞洲
    • 中國
    • 香港
    • 韓國
    • 印尼
    • 越南
  • 太平洋地區
    • 澳洲
    • 紐西蘭

圖表一覽

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目錄

Digital developments continue to transform the connected world and looking towards 2016 BuddeComm sees the Sharing Economy movement expanding and growing further as other industries adopt these practices. M-commerce will continue to grow in acceptance globally - particularly in markets where mobile is the predominant form of broadband. This report provides unique analysis and insights on the Digital Economy, supported by examples and statistics. It also includes selected country case studies markets from the regions of Asia-Pacific, North America, Middle East, Africa and Latin America.

Subjects include:

  • Analysis of the Sharing and Networking Economy;
  • Analysis of the impact of Digital Economy on Government;
  • Global E-commerce and M-commerce trends;
  • Global Digital and Mobile apps trends;
  • Global online and mobile advertising trends.

Researchers:- Kylie Wansink, Paul Budde, Peter Evans, Henry Lancaster. Current publication date:- November 2015 (8th Edition)

Executive Summary

The Sharing and Networking Economy demonstrate the growing trust in online services

The quick acceptance of the Sharing Economy movement demonstrates the enormous trust and confidence consumers, businesses and government alike now place in online services generally. While social media was quickly accepted and became a huge worldwide phenomenon - the uptake and acceptance of services such as online and mobile shopping, B2B networks, government portals and so on was slow and met with distrust. It appears that now however, as a collective society, we are beginning to embrace the digital tools and services at out fingertips and finally use them to our advantage.

Based on the huge number of internet and mobile users worldwide - it is hardly any wonder that e-commerce and m-commerce are now thriving. The Asia Pacific region, in particular, is considered a key area for future growth and the large populations of the Middle East will also offer future opportunities. New communication and software developments are making it increasingly possible for retailers to offer a seamless shopping experience using all the available shopping channels - mobile devices, computers, bricks-and-mortar, television, radio, direct mail, catalogues, and so on.

In our existing climate of digital interaction, the concept of a 'Sharing Economy' is gaining momentum. New developments are following in the footsteps of those entrepreneurs who created sites where people share their houses and car spaces. While the sharing economy initially gained traction amongst citizens it is now governments and businesses which are exploring the opportunities the Sharing Economy offers.

M-commerce is one of the hottest topics globally and the market is growing at a staggering rate. While this boom will eventually taper off; m-commerce will remain one of the leading growth areas for some years driven by the younger generation and its mobile-centric lifestyle. Consumers are relying more and more on their Smartphone's when conducting day-to-day communication and transactions and this will lead m-commerce to account for an ever-increasing proportion of the e-commerce market.

Underpinning many popular online and mobile services is the entertainment industry and in particular the vast array of mobile apps we have access to. This highly competitive industry is flourishing on the back of improved mobile and broadband infrastructure and consumers continue to embrace being entertained by gaming, social media, video streaming, VoD and digital music. Advertising models are expanding in order to capture revenue from an industry where direct revenue-generating business models are not well received by the broader public.

Key developments:

  • The Sharing Economy and E-commerce sectors will benefit from any advancement in telecoms infrastructure and the continuing uptake of fixed broadband and mobile broadband.
  • It is only a matter of time before disruptive sharing developments take place in other industries as well - the electricity industry is a good example.
  • The sharing and networking economy is opening up a whole new range of business opportunities for personal and personalised services.
  • South Korea and China are two of the leading countries e-commerce markets in Asia Pacific.
  • In 2015 the number of apps available from the Apple, Google and Amazon app stores reached around 3 million.
  • The revenue derived from global digital music sales today has finally equalled the amount derived from physical formats.
  • While Nintendo long resisted joining the mobile gaming market it has finally bowed to competitive pressure and announced in 2015 that it would begin publishing and offering mobile games.
  • North America is the largest market for digital ad spending.

Table of Contents

1. The sharing and networking economy

  • 1.1 Robots vs the sharing economy
  • 1.2 Computer transactions, not people, are driving the need for all-fibre networks
  • 1.3 Collaborative consumption
    • 1.3.1 Opportunities
    • 1.3.2 Inhibitors
  • 1.4 Sharing economy published statistics
  • 1.5 Examples of sharing economy services
    • 1.5.1 Concierge services
    • 1.5.2 Vacant parking spaces on the internet
    • 1.5.3 YouTube for authors
    • 1.5.4 Currency Exchange
  • 1.6 Transport a key area for the sharing economy
  • 1.7 Crowdsourced WiFi

2. The digital environment is transforming Government

  • 2.1 Governments under pressure
    • 2.1.1 Governments are a key driver to the digital economy
  • 2.2 E-government
    • 2.2.1 E-government leaders
    • 2.2.2 E-government investment
    • 2.2.3 Benefits of e-government
    • 2.2.4 Barriers to e-government
    • 2.2.5 Telecoms infrastructure is key to e-government
  • 2.3 M-government
    • 2.3.1 Case study: m-government in South Korea
  • 2.4 Cloud computing and governments
    • 2.4.1 Governments around the world adopting cloud services (g-clouds)
  • 2.5 The sharing economy and governments
    • 2.5.1 Broadband the catalyst for change

3. Global e-commerce, e-payments and m-commerce trends

  • 3.1 Global e-commerce market
    • 3.1.1 Underlying trends
    • 3.1.2 The digital commerce evolution
  • 3.2 Market leaders
    • 3.2.1 E-payments
  • 3.3 Key e-commerce trends
    • 3.3.1 Omni-channel retailing
    • 3.3.2 The changing face of Foursquare
    • 3.3.3 Carrier billing for emerging markets
    • 3.3.4 Content Delivery Networks (CDNs)
    • 3.3.5 Cloud computing and e-commerce
    • 3.3.6 Security concerns
  • 3.4 Global e-commerce market statistics
  • 3.5 Global m-commerce market
    • 3.5.1 Market analysis
    • 3.5.2 M-payments
    • 3.5.3 Key m-commerce trends
    • 3.5.4 Global m-commerce market statistics
  • 3.6 Internet banking (E-banking and m-banking)
    • 3.6.1 The changing face of e-banking
    • 3.6.2 M-banking
    • 3.6.3 Mobile advertising

4. Global digital and mobile apps trends

  • 4.1 Portals or Apps?
    • 4.1.1 Global mobile entertainment revenues
  • 4.2 Mobile app insights
    • 4.2.1 Global mobile app statistics
    • 4.2.2 Leading free and paid apps
    • 4.2.3 Machine learning and apps
  • 4.3 Social networks
    • 4.3.1 The fickle nature of social networks - Twitters turn to feel the heat
  • 4.4 Adult services
  • 4.5 Online and mobile dating
  • 4.6 Mobile photo-messaging
    • 4.6.1 Instagram
  • 4.7 Online and mobile gaming
    • 4.7.1 Gamification
  • 4.8 Online and mobile gambling
  • 4.9 Online and mobile music

5. Global online and mobile advertising trends

  • 5.1 Market summary
  • 5.2 Market insights
    • 5.2.1 Changes in internet advertising
    • 5.2.2
  • The effect of big data on the advertising industry
    • 5.2.3
  • Online advertising does not improve the overall result for advertisers
    • 5.2.4 Mobile advertising
    • 5.2.5 Mobile Location-Based Advertising (Geo-marketing)
    • 5.2.6 TV advertising
    • 5.2.7 Digital ad exchanges
    • 5.2.8 A multi-screen approach gains attention
  • 5.3 Is advertising the price we have to pay for free services?
  • 5.4 Key online advertising categories
    • 5.4.1 In-game advertising
    • 5.4.2 Social network advertising
    • 5.4.3 Online video advertising
    • 5.4.4 Search engine advertising
  • 5.5 Internet media companies - selected insights
    • 5.5.1 Overview
    • 5.5.2 Google - advertising revenues continue to grow
    • 5.5.3 Yahoo - digital display ad revenues slump
    • 5.5.4 Hulu - an unusual dual revenue model
    • 5.5.5 Facebook - prepared to operate in different markets
    • 5.5.6 Amazon's rising threat
  • 5.6 Consumers in focus
    • 5.6.1 Consumers will lead the way
    • 5.6.2 Consumers react to privacy misuse by Internet companies
    • 5.6.3 Consumers are the serfs of the feudal internet companies

6. Selected country case studies

  • 6.1 USA
    • 6.1.1 E-commerce
    • 6.1.2 M-commerce
  • 6.2 Canada
    • 6.2.1 Overview
    • 6.2.2 M-payments
  • 6.3 Latin America
    • 6.3.1 Overview
    • 6.3.2 Mexico
    • 6.3.3 Argentina
    • 6.3.4 Brazil
  • 6.4 Europe
    • 6.4.1 Overview
    • 6.4.2 M-payments
    • 6.4.3 UK m-payment case study
  • 6.5 Africa
    • 6.5.1 Overview
    • 6.5.2 Kenya
    • 6.5.3 Nigeria
    • 6.5.4 South Africa
    • 6.5.5 Rwanda
    • 6.5.6 Tanzania
    • 6.5.7 Uganda
    • 6.5.8 Case study - Tanzania
  • 6.6 Middle East
    • 6.6.1 Kuwait
    • 6.6.2 United Arab Emirates
    • 6.6.3 Saudi Arabia
  • 6.7 Asia
    • 6.7.1 China
    • 6.7.2 Hong Kong
    • 6.7.3 South Korea
    • 6.7.4 Indonesia
    • 6.7.5 Vietnam
  • 6.8 Pacific Region
    • 6.8.1 Australia
    • 6.8.2 New Zealand
  • Table 1 - Global - homespots by the major providers - 2014
  • Table 2 - Australia - estimated government recurrent expenditure - 2012 - 2013
  • Table 3 - Global investment in e-government - 2010 - 2016
  • Table 4 - Top 10 web properties worldwide - 2015
  • Table 5 - Global e-commerce spending - 2011 - 2016
  • Table 6 - Global m-commerce sales - 2012 - 2018
  • Table 7 - Global m-commerce sales by region - 2013; 2017
  • Table 8 - US m-commerce sales - 2011 - 2017
  • Table 9 - Global app store revenue - 2011 - 2016
  • Table 10 - Global - mobile entertainment revenues - 2011 - 2017
  • Table 11 - Global - leading app store competitors by number of apps - 2011 - 2014
  • Table 12 - Global - top 5 fastest growing app categories - 2014
  • Table 13 - Global - largest social networks by user numbers - 2014
  • Table 14 - Global - subscribers to digital music services - 2010 - 2014
  • Table 15 - Global - digital music revenue - 2007 - 2014
  • Table 16 - Global media ad spending and annual change - 2011 - 2016
  • Table 17 - Global digital ad spending and annual change - 2011 - 2016
  • Table 18 - Global mobile internet ad spending and annual change - 2011 - 2016
  • Table 19 - Ad spending by major countries - total media, digital, mobile internet - 2014 - 2015
  • Table 20 - Top ten countries by ad spending per person and per digital Internet user - 2014
  • Table 21 - Market share of mobile internet advertising revenue - major companies - 2012 - 2014
  • Table 22 - Social network advertising revenue by region - 2013 - 2015
  • Table 23 - Global search engine advertising revenue - major companies - 2013 - 2015
  • Table 24 - Google advertising revenue (total and mobile) - 2006 - 2014
  • Table 25 - Facebook advertising revenue (total and mobile) - 2011 - 2014
  • Table 26 - Online retail sales - USA - 2003 - 2018
  • Table 27 - Online m-commerce retail sales - USA - 2012 - 2018
  • Table 28 - Retail e-commerce sales - Canada - 2010 - 2019
  • Table 29 - Europe - top B2C e-commerce growth by country - 2014
  • Table 30 - Western Europe e-commerce sales by country - 2010 - 2015
  • Table 31 - UAE - mobile broadband subscribers and penetration - 2010 - 2015
  • Table 32 - Hong Kong - total number of online shoppers - 2004 - 2014
  • Table 33 - Hong Kong - amount spent by online shoppers - 2014
  • Table 34 - Hong Kong - items purchased by online shoppers - 2014
  • Table 35 - South Korea - m-commerce transaction value - 2012 - 2015
  • Table 36 - South Korea - payment Gateway transaction value - 2012 - 2015
  • Table 37 - South Korea - mobile banking service subscribers - 2003 - 2010
  • Table 38 - Vietnam - Internet users and penetration - 2006 - 2015
  • Table 39 - Vietnam - Internet users by age - 2014
  • Table 40 - Vietnam B2C e-commerce sales indicators - 2013; 2015
  • Table 41 - Vietnam -e-commerce sales - popularity of product categories - 2013
  • Table 42 - Vietnam - top 10 most popular websites for online shopping - 2013
  • Table 43 - Business internet income and annual change - Australia - 2002; 2007 - 2014
  • Table 44 -Australia - Selling over the internet - 2009 - 2014
  • Table 45 - Australia - Selling over the internet by industry sector - 2014
  • Table 46 - Estimated New Zealand population shopping online - 2008 - 2014
  • Chart 1 - Global investment in e-government - 2010 - 2016
  • Chart 2 - Global m-commerce growth (projected) - 2013 - 2018
  • Chart 3 - M-commerce regional sales - 2013; 2017
  • Chart 4 - Major countries - overall, digital, and mobile ad spending - 2014
  • Chart 5 - Overview of business internet income and annual change - Australia - 2002; 2007 - 2014
  • Exhibit 1 - Definition: E-Government
  • Exhibit 2 - Examples of Web 2.0 tools available to governments
  • Exhibit 3 - Examples of common web based e-government applications
  • Exhibit 4 - Open Government Partnership (OGP)
  • Exhibit 5 - Examples of key cloud models
  • Exhibit 6 - Examples of government cloud projects
  • Exhibit 7 - Digital economy - key developments
  • Exhibit 8 - Popular online activities
  • Exhibit 9 - A different approach to employment
  • Exhibit 10 - Examples of popular online retail websites around the world
  • Exhibit 11 - Walmart versus Amazon
  • Exhibit 12 - The rise of PayPal
  • Exhibit 13 - Mobile apps examples across various sectors
  • Exhibit 14 - M-payments in Japan
  • Exhibit 15 - Mobile apps examples
  • Exhibit 16 - Top 5 free leading apps - App Store and Google Play - Q1 2014
  • Exhibit 17 - Top 5 paid leading apps - App Store and Google Play - Q1 2014
  • Exhibit 18 - Mobile video chat and conferencing - a key growth area
  • Exhibit 19 - Digital advertising cost considerations
  • Exhibit 20 - Middle East offers online advertising potential
  • Exhibit 21 - Top industries spending on mobile advertising - 2014
  • Exhibit 22 - Statistics shows customers don't trust B2B companies
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