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市場調查報告書

越南的通訊、行動寬頻、數位媒體市場:統計資料與分析

Vietnam - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

出版商 BuddeComm 商品編碼 209194
出版日期 內容資訊 英文 86 Pages
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越南的通訊、行動寬頻、數位媒體市場:統計資料與分析 Vietnam - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
出版日期: 2016年03月09日 內容資訊: 英文 86 Pages
簡介

本報告提供越南的通訊及數位媒體市場相關調查分析,主要的市場統計資料和法規環境,通訊基礎設施,寬頻,數位媒體,行動通訊等,市場趨勢與發展相關全面的分析,及主要業者簡介和未來預測等。

第1章 主要統計

第2章 通訊市場

  • 近幾年趨勢
  • 市場歷史沿革:概要
  • 市場分析
    • 行動通訊業者
    • 來自海外的投資
    • 政府所扮演的角色

第3章 法規環境

  • 歷史背景、概況
  • 監督機構
    • 資訊通訊省 (MIC)
    • 越南通訊廳 (VNTA)
  • 政府的政策
    • 自由化
    • 國有企業的民營化:VNPT
    • 對通訊企業的股票持有比率的限制
  • 通訊執照
  • 號碼可攜帶性 (MNP)

第4章 競爭上的課題

第5章 固定通訊網路業者

  • 簡介
  • Vietnam Post & Telecommunications (VNPT)
    • 概要
    • 統計資料
  • Viettel
  • FPT Telecom
  • GTel

第6章 通訊基礎設施

  • 國內通訊網路
    • 概要
    • 統計資料
    • 未來預測:固網的用戶數
  • 新開發
    • 下一代型網路 (NGN)
    • 三星的投資的預定
  • 國際基礎設施
    • 發展的背景情況
    • 海底電纜通訊網路
    • 衛星通訊網路

第7章 寬頻市場

  • 簡介及統計資料概要
    • 市場分析
    • 寬頻的發展計劃
    • 統計資料
    • 未來預測:固網寬頻的用戶數
    • 政府的管理
    • VNNIC (Vietnam Internet Network Information Center)
    • VNIX (Vietnam National Internet eXchange)
    • IPv6 vs. IPv4
  • DSL (數位用戶線路)
    • 簡介
    • 服務供應商
  • FttH (Fibre-to-the-Home)
    • 簡介
    • 服務供應商
  • 其他固網寬頻服務
    • 固定無線寬頻
    • Wi-Fi
    • WiMAX
    • 纜線數據機
    • 衛星網際網路

第8章 數位媒體

  • 簡介及統計資料概要
    • 雲端服務
    • VTVcab
  • 數位化
  • 收費電視
  • 廣告
  • 影片播送
  • 社群媒體
  • 平板電腦媒體
  • VoIP (IP電話)
    • 背景情況

第9章 數位經濟

  • 簡介
    • 電子商務發展的總計畫 (2011∼2015年)
  • 電子商務
  • 電子政府
    • 概要
    • 電子納稅
  • 電子醫療
    • 電子醫學 (e-medicine)
    • 疫苗給藥管理
  • 電子教育
    • 數位學習
  • 技術庫存量/關注領域

第10章 行動通訊

  • 市場概要與分析
  • 行動通訊的統計資料
    • 全般的統計資料
    • 行動通訊服務:預測
    • 行動數據通訊
    • 行動寬頻的統計資料
  • 法規上的課題
    • 編號
    • 預付服務/SIM卡的登記
    • 號碼可攜帶性 (MNP)
  • 行動通訊基礎設施
    • 數位網路
  • 主要的行動通訊業者
    • 業者的概要
    • VNPT
    • MobiFone
    • VNPT-Vinaphone
    • Viettel
    • Vietnamobile (舊Hutchison Vietnam/HT Mobile)
    • Gmobile (舊Beeline)
    • MVNO (虛擬行動服務業者)
  • 行動內容、應用
    • 行動電子商務
    • 行動銀行
    • 行動應用程式
    • 其他
  • 行動通訊用手機 (終端)

圖表一覽

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目錄

Overview

This report provides a comprehensive overview of trends and developments in Vietnam's telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors.

Subjects include:

  • Market and industry analysis, trends and developments;
  • Market and operator statistics;
  • Regulatory environment and developments;
  • Infrastructure;
  • Major players;
  • Internet, VoIP, IPTV;
  • Mobile voice and data markets;
  • Broadband - fixed (FttH, DSL, wireless);
  • Broadband - mobile
  • Digital media;
  • Digital economy
  • Scenario forecasts - subscribers (fixed-line, mobile, fixed broadband).

Executive Summary

Vietnam transitions to potentially more open mobile market

The Vietnamese government is finally addressing the restructure of the state-owned telecom conglomerate VNPT. After numerous false starts and a variety of proposals, it finally decided to hive off MobiFone from the state-owned parent and eventually sell shares via an IPO. The process is now irreversible. VNPT's internal restructure also saw some major changes which included Vinaphone, its remaining mobile subsidiary. The revamped Vinaphone-VNPT was launched in August 2015.

Vietnam's mobile market is growing, but growth had slowed significantly in 2015 and into 2016; fixed-line subscriber numbers have declined sharply; and broadband is booming, boosted by mobile broadband services and fibre-based fixed broadband. Much earlier, the government had set ambitious targets in the telecom sector for the expansion of infrastructure. But it fell well short of these targets. Things began to change, however, mainly on the back of an increasingly competitive mobile market. Vietnam's mobile market has grown strongly over the last decade in particular. This was evidence that the competition model the government had put in place, although limited, was in fact working. The mobile market stalled in 2013, suffering a major correction in that year. By 2015/16 growth had returned but was generally slower, as already noted.

In the meantime, having come late to the internet, Vietnam is finally embracing the higher access speeds offered by the various broadband platforms. Although there has been a surge in subscriber numbers, fixed broadband remains a relatively small but expanding market segment. The fixed broadband services have been largely based on DSL technology; more recently, fibre-based broadband services are starting to replace DSL as the fixed broadband option, with FttH subscriptions growing by more than 150% in 2014. Most significantly, the arrival of mobile broadband has seen much wider access to faster internet speeds. The penetration of mobile broadband services was more than four times that of fixed broadband by 2015. An important aspect of the internet market is that the government has been particularly active in the development of cyber laws, no doubt because of its deeply ingrained political culture of central control.

The significant presence of fixed-line services throughout the country had been against the global trend for a developing economy (a high point of 20% penetration in 2009); however, fixed-line numbers have declined dramatically in recent years and by 2015 penetration had fallen to around 5%.

It needs to be said that the broad telecom market growth in Vietnam is happening amidst a sometimes confusing set of statistics. The figures published both by the government, the operators and other industry sources are often contradictory and earlier figures are often revised. In this report, where there is any doubt about the statistics issued, BuddeComm publishes in its tables what are considered the most likely figures or provides estimates.

Key developments:

  • Vietnam's broadband market is growing strongly, on the back of the mobile broadband sector;
  • the mobile market had reached 147% penetration milestone coming into 2016;
  • overall growth in mobile subscribers has slowed;
  • despite extensive nationwide 3G rollout, subscriber numbers were lower still than expected;
  • the MIC had been preparing for 4G in 2015, with the licensing process expected in 2016;
  • the fixed-line market continues to be in decline, having dropped by 70% from its 2009 peak;
  • Vietnam's second satellite, Vinasat-2, has been launched;
  • MobiFone, having been hived off from VNPT, by 2015 was being prepared for an IPO;
  • a revamped VNPT-Vinaphone operation was formally launched in August 2015;
  • fibre-based broadband subscribers were growing at an annual rate of 100%+ into 2015;
  • Samsung became the largest foreign investor in Viet Nam when it launched its project for a US$3 billion telephone handset manufacturing and assembling plant;
  • the MIC has set 2017 as the target date for introducing Mobile Number Portability (MNP).
  • The government continues to exercise tight control of internet, with clamp downs from time to time.

Companies mentioned in this report:

VNPT; Vinaphone; Mobifone; Viettel; S-Fone; EVN Telecom; Vietnamobile (Hanoi Telecom); GMobile/GTel; Vietnam Datacommunications Company (VDC); FPT Telecom; SaiGonNet; NetNam; Vietnam Television Technology Investment and Development Company (VTC); FPT Telecom; Vietnamobile (Hanoi Telecom); Gmobile (formerly Beeline); Facebook; Google; Vietnam Cable TV (VCTV); SCTV; K+; Alibaba, EBay; BTS-Hanoi; HTVC-HCM City; VTC; Qualcomm; Red River Delta; CMC; DN khac.

Table of Contents

1. Key statistics

  • 1.1. Country Overview
  • 1.2. World Trade Organization (WTO)

2. Telecommunications market

  • 2.1. Recent developments
  • 2.2. Historical Overview
  • 2.3. Market analysis
    • 2.3.1. Mobile operators
    • 2.3.2. Foreign investment
    • 2.3.3. The government's role

3. Regulatory environment

  • 3.1. Historical overview
  • 3.2. Regulatory authority
    • 3.2.1. Ministry of Information and Communications (MIC)
    • 3.2.2. Viet Nam Telecommunications Authority (VNTA)
  • 3.3. Government policies
    • 3.3.1. Liberalisation
    • 3.3.2. Privatisation of state-owned enterprises: VNPT
    • 3.3.3. Decree limiting shares in telecom companies
  • 3.4. Telecom licences
  • 3.5. Mobile Number Portability (MNP)

4. Competition issues

5. Fixed network operators

  • 5.1. Introduction
  • 5.2. Vietnam Post & Telecommunications (VNPT)
    • 5.2.1. Overview
    • 5.2.2. Statistics
  • 5.3. Viettel
  • 5.4. FPT Telecom
  • 5.5. GTel

6. Telecommunications infrastructure

  • 6.1. National telecom network
    • 6.1.1. Overview
    • 6.1.2. Statistics
    • 6.1.3. Forecasts - fixed-line subscribers - 2016; 2017; 2020
  • 6.2. New developments
    • 6.2.1. Next Generation Networks (NGNs)
    • 6.2.2. Proposed Samsung investment
  • 6.3. International infrastructure
    • 6.3.1. Background to development
    • 6.3.2. Submarine cable networks
    • 6.3.3. Satellite networks

7. Broadband market

  • 7.1. Introduction and statistical overview
    • 7.1.1. Market Analysis
    • 7.1.2. Broadband Development Plan
    • 7.1.3. Statistics
    • 7.1.4. Forecasts - fixed broadband subscribers - 2016-2017; 2020
    • 7.1.5. Government control
    • 7.1.6. Vietnam Internet Network Information Center (VNNIC)
    • 7.1.7. Vietnam National Internet eXchange (VNIX)
    • 7.1.8. IPv6 v. IPv4
  • 7.2. Digital Subscriber Line (DSL)
    • 7.2.1. Introduction
    • 7.2.2. Service providers
  • 7.3. Fibre-to-the-Home (FttH)
    • 7.3.1. Introduction
    • 7.3.2. Service providers
  • 7.4. Other fixed broadband services
    • 7.4.1. Fixed wireless broadband
    • 7.4.2. WiFi
    • 7.4.3. WiMAX
    • 7.4.4. Cable modem
    • 7.4.5. Satellite internet

8. Digital media

  • 8.1. Introduction
    • 8.1.1. Cloud services
    • 8.1.2. VTVcab
  • 8.2. Digitalisation
  • 8.3. Pay TV
  • 8.4. Advertising
  • 8.5. Videostreaming
  • 8.6. Social Media
    • 8.6.1. Introduction
  • 8.7. Media tablets
  • 8.8. Voice over Internet Protocol (VoIP)
    • 8.8.1. Background

9. Digital economy

  • 9.1. Introduction
    • 9.1.1. E-Commerce Development Master Plan - 2011- 2015
  • 9.2. E-Commerce
    • 9.2.1. Overview
  • 9.3. E-Government
    • 9.3.1. Overview
    • 9.3.2. E-taxation
  • 9.4. E-Health
    • 9.4.1. E-Medicine
    • 9.4.2. Vaccination management
  • 9.5. E-Education
    • 9.5.1. E-Learning
  • 9.6. Technology parks/focus areas

10. Mobile communications

  • 10.1. Market overview and analysis
  • 10.2. Mobile Statistics
    • 10.2.1. General statistics
    • 10.2.2. Forecasts - mobile services - 2016; 2017; 2020
    • 10.2.3. Mobile Data
    • 10.2.4. Mobile Broadband Statistics
  • 10.3. Regulatory Issues
    • 10.3.1. Numbering
    • 10.3.2. Registration of prepaid services/SIM cards
    • 10.3.3. Mobile Number Portability (MNP)
  • 10.4. Mobile infrastructure
    • 10.4.1. Digital networks
  • 10.5. Major Mobile Operators
    • 10.5.1. Operators
    • 10.5.2. VNPT
    • 10.5.3. MobiFone
    • 10.5.4. VNPT-Vinaphone
    • 10.5.5. Viettel
    • 10.5.6. Vietnamobile (formerly Hutchison Vietnam/HT Mobile)
    • 10.5.7. Gmobile (formerly Beeline)
    • 10.5.8. Mobile Virtual Network Operators (MVNOs)
  • 10.6. Mobile Content and Applications
    • 10.6.1. M-Commerce
    • 10.6.2. M-Banking
    • 10.6.3. Mobile Apps
    • 10.6.4. Other m-content
  • 10.7. Mobile Handsets

List of Tables:

  • Table 1 - Country statistics Vietnam - 2015
  • Table 2 - Telephone network statistics - 2015
  • Table 3 - Internet user statistics - 2015
  • Table 4 - Broadband statistics - 2015
  • Table 5 - Mobile statistics - 2015
  • Table 6 - National telecommunications authorities
  • Table 7 - Historical - Fixed-line subscribers and market share by operator - 2011
  • Table 8 - Historical - VNPT fixed-line subscribers and penetration - 2000 - 2005
  • Table 9 - VNPT fixed-line subscribers and penetration - 2006 - 2015
  • Table 10 - Historical - Fixed line subscribers, annual change and penetration - 1990 - 2004
  • Table 11 - Fixed line subscribers, annual change and penetration - 2005 - 2015
  • Table 12 - Forecast fixed line subscribers and penetration rates - 2016 - 2017; 2020
  • Table 13 - Total international internet bandwidth - 2003 - 2015
  • Table 14 - Fixed broadband subscribers - 2003 - 2016
  • Table 15 - Fixed broadband subscribers and household overview - 2015
  • Table 16 - Mobile broadband subscribers and penetration - 2010 - 2015
  • Table 17 - Historical - Internet users and penetration - 1998 - 2005
  • Table 18 - Internet users and penetration - 2006 - 2016
  • Table 19 - Historical - Fixed internet subscribers - 1998 - 2008
  • Table 20 - Estimated fixed internet subscribers - 2009 - 2015
  • Table 21 - Households with internet access - 2005 - 2015
  • Table 22 - Total international internet bandwidth - 2003 - 2015
  • Table 23 - Key internet statistics - May 2015
  • Table 24 - Forecast fixed broadband subscribers and penetration rates - 2016 - 2017; 2020
  • Table 25 - Fixed broadband DSL subscribers - 2003 - 2016
  • Table 26 - DSL subscribers and market share by provider - May 2014
  • Table 27 - Historical - VNPT/VDC DSL subscribers - 2005 - 2007
  • Table 28 - VNPT/VDC fixed broadband subscribers - 2008 - 2015
  • Table 29 - VNPT fixed broadband subscribers and penetration - 2009 - 2015
  • Table 30 - Viettel's DSL subscribers - 2007; 2015
  • Table 31 - FttH subscribers - 2008 - 2015
  • Table 32 - FttH subscribers and market share by provider - 2014
  • Table 33 - Viettel's FttX subscribers - 2014 - 2015
  • Table 34 - Key broadcasting statistics - July 2015
  • Table 35 - Historical - VTV's TV broadcasting units - subscribers - 2013
  • Table 36 - Market share of online advertising revenue - by enterprise - 2014
  • Table 37 - MyTV - subscribers - 2013 - 2015
  • Table 38 - Facebook users and penetration - 2012; 2015
  • Table 39 - Internet users and penetration - 2006 - 2015
  • Table 40 - Internet users by age - 2014
  • Table 41 - Vietnam B2C e-commerce sales indicators - 2013; 2015
  • Table 42 - E-commerce sales - popularity of product categories - 2013
  • Table 43 - Top 10 most popular websites for online shopping - 2013
  • Table 44 - Historical - mobile subscribers - 1995 - 2005
  • Table 45 - Mobile subscribers - 2006 - 2016
  • Table 46 - Mobile subscribers - 2011 - 2015 (alternative version)
  • Table 47 - Total 3G mobile subscribers - 2012 - 2015
  • Table 48 - Mobile broadband subscribers - 2010 - 2015; 2020
  • Table 49 - Mobile operators - networks and total subscribers - 2014
  • Table 50 - Mobile operators - networks and total subscribers - 2015
  • Table 51 - Mobile subscribers and market share by operator - 2014
  • Table 52 - Mobile subscribers and market share by operator - 2015
  • Table 53 - Mobile services revenue - 2003 - 2015
  • Table 54 - Mobile services sector estimated ARPU - 1998 - 2015
  • Table 55 - Forecast mobile subscribers and penetration rates - 2016; 2017; 2020
  • Table 56 - Total international internet bandwidth - 2003 - 2015
  • Table 57 - Total 3G mobile subscribers - 2012 - 2015
  • Table 58 - Mobile broadband subscribers and penetration - 2010 - 2015
  • Table 59 - Total 3G mobile subscribers - 2012 - 2015
  • Table 60 - 3G mobile subscribers by operator - 2014
  • Table 61 - Historical - VNPT subscribers - 1998 - 2014
  • Table 62 - MobiFone subscribers - 1998 - 2015
  • Table 63 - MobiFone's 3G subscribers - 2012 - 2015
  • Table 64 - Vinaphone subscribers - 1998 - 2015
  • Table 65 - Vinaphone: 3G subscribers - 2010 - 2015
  • Table 66 - Viettel subscribers - 2004 - 2015
  • Table 67 - Viettel's 3G subscribers - 2012 - 2015
  • Table 68 - Historical - HT Mobile (CDMA) subscribers - 2006 - 2009
  • Table 69 - Vietnamobile (GSM) subscribers - 2009 - 2015
  • Table 70 -Vietnamobile's 3G subscribers - 2012 - 2015
  • Table 71 - Gmobile (Beeline) subscribers - 2009 - 2015

List of Charts:

  • Chart 1 - Historical - Fixed-line market share by operator - 2011
  • Chart 2 - VNPT fixed-line subscribers and penetration - 2006 - 2015
  • Chart 3 - Fixed line subscribers and penetration - 2005 - 2015
  • Chart 4 - Fixed broadband subscribers and penetration - 2005 - 2016
  • Chart 5 - Internet users and penetration - 2006 - 2016
  • Chart 6 - Fixed broadband DSL subscribers - 2005 - 2016
  • Chart 7 - Mobile subscribers and annual change - 2006 - 2016
  • Chart 8 - Mobile market share by operator - 2015
  • Chart 9 - Mobile services revenue - 2003 - 2015
  • Chart 10 - VNPT subscribers - 2005 - 2014

List of Exhibits:

  • Exhibit 1 - Vietnam - ICT Development Index
  • Exhibit 2 -MIC's assigned policy and regulatory responsibilities
  • Exhibit 3 - Vietnam's Cyber Law - legislative instruments
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