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市場調查報告書

泰國的通訊、行動寬頻市場

Thailand - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

出版商 BuddeComm 商品編碼 189467
出版日期 內容資訊 英文 62 Pages
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泰國的通訊、行動寬頻市場 Thailand - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
出版日期: 2016年10月18日 內容資訊: 英文 62 Pages
簡介

本報告提供泰國的通訊、數位媒體市場相關調查分析、主要統計、市場/產業概要、法規環境與趨勢、主要企業(固定/行動)、基礎設施、行動語音/資料市場、網際網路(含VoIP)、寬頻、數位媒體(包含網路電視)驗證。

第1章 主要統計

  • 國家概要

第2章 通訊市場

  • 概要

第3章 法規環境

  • 法規改革
  • 法規當局

第4章 主要業者

  • 業者的營運環境
  • 主要業者

第5章 通訊基礎設施

  • 固網網路
  • 國際基礎設施

第6章 網際網路市場

  • 概要
  • OTPC計劃
  • 智慧國家 - 智慧電網計劃
  • 雲端服務
  • 資料中心
  • 網際網路統計
  • 預測 - 網際網路用戶數
  • ISP市場
  • 泰國的網際網路閘道器替換
  • 法規問題
  • VoIP

第7章 寬頻市場

  • 概要
  • 寬頻統計
  • 主要寬頻業者
  • 該國寬頻政策
  • 無線網際網路
  • FttH

第8章 數位媒體

  • 概要
  • 法規環境
  • 數位電視
  • IPTV
  • FTA (Free-to-Air) TV
  • 收費電視

第9章 數位經濟

  • 智慧國家/數位經濟

第10章 行動通訊

  • 概要
  • 預測 - 手機用戶數
  • 競爭
  • OTT
  • 法規趨勢
  • 行動技術
  • 行動語音服務
  • 行動數據服務
  • 行動內容、應用

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目錄

This report provides a comprehensive overview of trends and developments in Thailand's telecommunications market. The report analyses the Telecoms Infrastructure, mobile, fixed broadband, and Digital Economy sectors. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major players, revenues, subscribers, ARPU;
  • Broadband, VoIP
  • Mobile voice and data markets;
  • Broadband (FttH, wireless);
  • Mobile and broadband forecasts to 2021.

Researcher: Phil Harpur

Executive Summary

Mobile growth subsides in Thailand in a saturated market

The country's telecom industry has undergone a period of strong growth which has started to moderate in the last few years. The mobile market has been a case in point growing by substantial amounts annually and passing the 100% penetration milestone.

While the country has gained considerably from a liberalised telecoms sector, there still remains much work to be done on regulatory reform. Of particular concern was the respective roles into the future of the two state-owned enterprises - TOT and CAT; it was not clear how the government was going to handle the reforms needed in this regard.

The number of fixed lines in Thailand continues to gradually decline driven by and expanding mobile market. Penetration has decreased from 8.85 and 5.69 million lines in 2014 to 7.7% and 5.2 million fixed lines in 2016.

The government's plans to invest 10 billion baht towards improving the nation's telecom infrastructure as part of its digital economy strategy. The government aims to double Thailand's internet-connected population to 40 million users by 2018.

4G services continue to be rolled out in Thailand. TrueCorp will invest significantly in its 4G LTE over two years to 2018. AIS launched 4G LTE services as it switched on LTE-Advanced (LTE-A) network technology covering Bangkok. AIS won the re-auction of a 900MHz technology-neutral (4G) mobile spectrum licence.

Mobile broadband grew very strongly in Thailand from 2012 to 2014, with penetration increasing from 11% in 2012 to 80% in 2014, in line with a growing mobile subscriber market. However since then penetration has subsided to 74% in 2016, in line with contraction in the mobile subscriber market.

Thailand's mobile market is highly saturated and mature. Market penetration has peaked in 2014 at 146% and has declined over the next two years to 132% in 2015 and 128% in 2016 due to market consolidation. The market is expected to see slow growth over the next five years to 2021.

Competition for subscribers intensified with all operators progressively cutting tariffs; this in turn squeezed profit margins. The result has been continuously falling Average Revenue per User (ARPU). The introduction of customer retention programs coupled with value-added services has significantly reduced the high churn levels experienced in earlier years.

The Thailand market has witnessed reasonably strong growth in the fixed broadband market over the past few years from a relatively small base. Market penetration has increased from 6.8% in 2012 to 8.1% in 2014, 9.2% in 2015 and 10.3% in 2016. Fixed broadband market penetration is forecast to grow strongly over the next few years to 2021. From 2016 the Thai government is focussed on Phuket as its first smart city project. This aligns closely with its national policy of building a digital economy and a digital society. The Phuket smart city pilot project will initially zero in on digital infrastructure development, construction of a data centre and enhancement of the island's established tourism industry.

The government's plans to invest 10 billion baht towards improving the nation's telecom infrastructure as part of its digital economy strategy. The government aims to double Thailand's internet-connected population to 40 million users within the next three years.

Key developments:

  • Mobile subscriber penetration saw a significant fall in 2014 to 2016.
  • DTAC has a THB14 billion investment in 3G/4G network expansion totalling 6,500 sites nationwide.
  • NTT Com has launched a mobile data-only service for corporations in Thailand under a MVNO licence.
  • AIS launched 4G LTE services as it switched on LTE-Advanced (LTE-A) network technology covering Bangkok.
  • Mobile subscriber penetration saw a significant fall in 2014 to 2016.
  • NTT Com has launched a mobile data-only service for corporations in Thailand under a MVNO licence.
  • AIS won the re-auction of a 900MHz technology-neutral (4G) mobile spectrum licence.
  • WiFi continues to grow strongly in Thailand. AIS is rolling out 'Super Wi-Fi' access points, enabling data transfer at up to 650Mb/s.
  • Cable Thai Holding (CTH), which had been running at a loss pay TV operating group, shut down its pay TV services.

Companies mentioned in this report:

TOT Corp; CAT Telecom; True Corp; True Move; TT&T; AIS; DTAC; Hutchison CAT; ShinSat/Thaicom, Triple T Broadband; Jasmine International; AIS; DTAC; Hutchison CAT

Table of Contents

1. Key statistics

  • 1.1 Country overview
    • 1.1.1 Background and Economy

2. Telecommunications market

  • 2.1 Market Overview and Analysis
  • 2.2 Recent developments

3. Regulatory environment

  • 3.1 Historic overview
    • 3.1.1 Telecommunications Act 2001
    • 3.1.2 Ministry of Information and Communications Technology (MICT)
  • 3.2 Regulatory authority
    • 3.2.1 National Telecommunications Commission (NTC)
    • 3.2.2 National Broadcasting and Telecommunications Commission (NBTC)
    • 3.2.3 Master Plans (including Frequency Allocation Master Plan)

4. Fixed network operators

  • 4.1 Introduction
  • 4.2 True Corp
    • 4.2.1 Overview
    • 4.2.2 Fixed-line services
    • 4.2.3 TrueOnline
  • 4.3 Advance Information Services (AIS)

5. Telecommunications infrastructure

  • 5.1 The national telecom network
  • 5.2 International infrastructure
    • 5.2.1 Overview
    • 5.2.2 Submarine cable networks
    • 5.2.3 Satellite networks
  • 5.3 Specific IT developments (data centres, cloud computing)
    • 5.3.1 Cloud Computing
    • 5.3.2 Data Centres
    • 5.3.3 Thailand's internet gateway exchanges
  • 5.4 Smart infrastructure
    • 5.4.1 Smart cities

6. Broadband market

  • 6.1 Introduction and statistical overview
    • 6.1.1 Market Overvew and analysis
    • 6.1.2 Broadband statistics
    • 6.1.3 Forecasts - broadband subscribers - 2016; 2018; 2021
  • 6.2 Fibre-to-the-Premises (FttP) and Fibre-To-The-Home (FttH)
  • 6.3 Other fixed broadband services
    • 6.3.1 WiFi

7. Digital media

  • 7.1 Pay TV
  • 7.2 Videostreaming / IPTV
    • 7.2.1 Overview
    • 7.2.2 Major players
  • 7.3 Communications: VoIP, messaging, conferencing
    • 7.3.1 Voice over Internet Protocol (VoIP)

8. Digital economy

  • 8.1 e-Government
    • 8.1.1 Smart Nation / Smart Cities
    • 8.1.2 Smart Grid Project
  • 8.2 e-Education
    • 8.2.1 One Tablet Per Child (OTPC) project
  • 8.3 e-Health

9. Mobile communications

  • 9.1 Market Overview and analysis
    • 9.1.1 Competition
  • 9.2 Mobile statistics
    • 9.2.1 General statistics
    • 9.2.2 Mobile voice
    • 9.2.3 Mobile data
    • 9.2.4 Mobile broadband statistics
    • 9.2.5 Forecasts -- Mobile subscribers - 2016; 2018; 2021
  • 9.3 Regulatory issues
    • 9.3.1 CAT Telecom / TrueMove partnership
    • 9.3.2 National security
    • 9.3.3 Frequency spectrum issues
    • 9.3.4 Tariffs
    • 9.3.5 Interconnection charges
    • 9.3.6 3G roaming agreements
    • 9.3.7 Mobile Number Portability (MNP)
  • 9.4 Mobile infrastructure
    • 9.4.1 Mobile Technologies
    • 9.4.2 Analogue Networks
    • 9.4.3 Digital networks
    • 9.4.4 Other infrastructure developments
  • 9.5 Major mobile operators
    • 9.5.1 Operators
    • 9.5.2 Advanced Info Service (AIS)
    • 9.5.3 DTAC
    • 9.5.4 TrueMove
    • 9.5.5 Telephone Organization of Thailand Corp (TOT)
    • 9.5.6 Communications Authority of Thailand (CAT)
    • 9.5.7 TT&T
    • 9.5.8 Jas Mobile
    • 9.5.9 MVNOs
  • 9.6 Mobile content and applications
    • 9.6.1 m-banking (payments/loans)
    • 9.6.2 m-TV
  • Table 1 - Country statistics - 2016
  • Table 2 - Telephone network statistics - 2016
  • Table 3 - Broadband statistics - 2016
  • Table 4 - Mobile statistics - 2016
  • Table 5 - National telecommunications authorities
  • Table 6 - True's fixed-line subscribers - 2004 - 2016
  • Table 7 - TrueOnline's fixed broadband subscribers - 2001 - 2016
  • Table 8 - Fixed lines and teledensity - 1995 - 2016
  • Table 9 - Fixed broadband subscribers and penetration - 2001 - 2016
  • Table 10 - Historic - DSL subscribers - 2002 - 2014
  • Table 11 - Internet users and penetration- 2007 - 2016
  • Table 12 - International internet bandwidth - 2000 - 2016
  • Table 13 - Forecast fixed broadband subscribers and penetration - 2011-2016; 2018; 2021
  • Table 14 - Historical Fibre-based broadband subscribers - 2010 - 2014
  • Table 15 - Mobile subscribers, penetration and annual growth - 1999 - 2016
  • Table 16 - Mobile services revenue and ARPU - 1998 - 2016
  • Table 17 - Historical Mobile subscribers - prepaid and postpaid - 2006 - 2013
  • Table 18 - Mobile broadband subscribers - 2011 - 2016
  • Table 19 - Forecast mobile subscriber growth - 2016; 2018; 2021
  • Table 20- Mobile operators and systems
  • Table 21 - Mobile subscribers by Mobile Operator and Market Share - 2016
  • Table 22 - AIS: Historical subscribers and market share - 2004; 2007 - 2014
  • Table 23 - AIS: subscribers- 2013 - 2016
  • Table 24 - AIS: ARPU (postpaid, prepaid and blended) - 2007 - 2016
  • Table 25 - DTAC: total mobile subscribers and market share - 2002 - 2016
  • Table 26 - DTAC: ARPU (postpaid, prepaid and blended) - 2014 - 2016
  • Table 27 - Historic - DTAC: ARPU (postpaid, prepaid and blended) - 2008 - 2014
  • Table 28 - True Move: total mobile subscribers and market share - 2004 - 2016
  • Table 29 - Historic - True Move: ARPU (postpaid, prepaid and blended) - 2007 - 2014
  • Table 30 - Historic - TOT's fixed-line subscribers - 2005 - 2013
  • Chart 1 - Fixed lines subscribers and annual change - 2006 - 2016
  • Chart 2 - Fixed broadband subscribers and penetration - 2007 - 2016
  • Chart 3 - TrueOnline's fixed broadband subscribers - 2001 - 2016
  • Chart 4 - Mobile subscribers and penetration - 2002 - 2016
  • Exhibit 1 - Major Fixed Line and International Carriers by Market Segment
  • Exhibit 2 - Submarine cable networks
  • Exhibit 3 - Thaicom's satellite network
  • Exhibit 4 - International internet gateway operators in Thailand
  • Exhibit 5 - Major mobile operators and foreign shareholders
  • Exhibit 6 - Major Mobile Operators by Market Segment
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