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市場調查報告書
澳洲廣播・付費TV市場
Australia - Broadcasting and Pay TV
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本報告已在2012年03月09日停止出版。
更改為出版
Australia - Broadcasting and Pay TV
出版日期 : 2012年03月
商品編碼: 233559
本報告，針對澳洲的FTA（Free-to-Air）TV・數位TV・付費TV・無線電市場進行調查分析，並提供個別的收益・加入人數統計、市場以及產業的發展趨勢、法規以及政府政策的發展、主要市場區隔（個人錄放影機、數位無線電、互動式TV、STB、播客、數據傳輸等）的概述、主要企業的檔案資料等，由下列摘要形式闡述。
第1章 FTA（Free-to-Air）TV市場
第2章 付費TV市場
第3章 數位TV
- 市場概述・統計
- 互動式TV・IPTV・EPG
- 數據傳輸概述
- 數位錄放影機
第4章 數位媒體
第5章 無線電
第6章 專業用語
圖表
Abstract
Overview
For those needing high level strategic information and objective analysis of
Australia' s FTA TV, Digital TV, Pay TV and radio markets in Australia, this
report provides essential reading and gives in-depth information on:
- Revenue and subscriber statistics;
- Analyses of market and industry trends and developments;
- Regulatory and government policy developments;
- Overviews of key market segments including:
- Personal Video Recorders;
- Digital Radio;
- Interactive TV (iTV);
- Set-top Boxes (STBs);
- Podcasting and datacasting;
- Overviews of major players in the market including:
- Public and Commercial FTA TV broadcasters;
- Foxtel;
- Austar;
- Austereo;
- Australian Radio Network.
Table of Contents
1. Free-to-Air TV
- 1.1 Market overview and statistics
- 1.1.1 Overview of Digital TV broadcasters
- 1.1.2 Market trends, developments and analysis
- 1.1.3 Statistics
- 1.1.4 Market surveys
- 1.2 Broadcasters
- 1.2.1 Market overview
- 1.2.2 National broadcasters
- 1.2.3 Regional broadcasting
- 1.2.4 Community television broadcasting services
- 1.2.5 Indigenous broadcasters
2. Pay TV
- 2.1 Industry revenues and analysis
- 2.1.1 Market analysis
- 2.1.2 Revenue statistics
- 2.1.3 ARPU statistics
- 2.1.4 Infrastructure statistics
- 2.2 Subscribers, overview and analysis
- 2.2.1 Market statistics
- 2.2.2 Industry and market analysis
- 2.2.3 Forecasts - Pay TV penetration - 2010 - 2012
- 2.2.4 Major players - overview and major developments
3. Digital TV
- 3.1 Market overview and statistics
- 3.1.1 Overview of Digital TV broadcasters
- 3.1.2 Market trends, developments and analysis
- 3.1.3 Statistics
- 3.1.4 Market surveys
- 3.2 Interactive TV, IPTV, & EPGs
- 3.2.1 Interactive TV
- 3.2.2 IPTV and Video-on-Demand
- 3.2.3 Electronic Program Guides (EPGs)
- 3.3 Datacasting overview
- 3.3.1 Regulatory framework
- 3.3.2 Government digital media reforms
- 3.3.3 Other market developments
- 3.3.4 Summary of datacasting developments and trials
- 3.3.5 Brief history
- 3.4 Digital Video Recorders
- 3.4.1 Introduction
- 3.4.2 Subscriber statistics and forecasts
- 3.4.3 Market analysis - PVRs are not taking off
- 3.4.4 Key players and products
- 3.4.5 DVRs and advertising
- 3.4.6 Market and regulatory developments (Historic)
4. Digital Media
- 4.1 Industry overview
- 4.1.1 The traditional media industry
- 4.1.2 New business models for digital media
- 4.1.3 Digital media regulation
- 4.1.4 Free to Air TV broadcasters
- 4.1.5 Pay TV operators
- 4.1.6 Newspaper publishers
- 4.1.7 News Corp and subsidiaries
- 4.1.8 Fairfax Digital
- 4.2 Advertising, statistics, revenues and forecasts
- 4.2.1 The online advertising market - moving into 2010
- 4.2.2 Mobile Internet advertising
- 4.2.3 Generation Y is driving the online media push
- 4.2.4 Revenue statistics
- 4.2.5 Online classified advertising
- 4.2.6 Online search and directories market
- 4.2.7 Online video advertising market
- 4.2.8 Website usage statistics
- 4.2.9 Market surveys
5. Radio
- 5.1 Digital Radio
- 5.1.1 Market overview
- 5.1.2 Market analysis
- 5.2 Overview and statistics
- 5.2.1 Market overview
- 5.2.2 AM/FM and digital
- 5.2.3 Market trends
- 5.2.4 Radio usage statistics
- 5.2.5 2010 statistics
- 5.2.6 Advertising statistics
- 5.2.7 Number of radio licences
- 5.2.8 PWC report
- 5.2.9 Major players
- 5.2.10 Overview
- 5.2.11 ABC
- 5.2.12 SBS Radio
- 5.2.13 Austereo Group
- 5.2.14 Australian Radio Network (ARN)
- 5.2.15 Fairfax Media/Southern Cross Broadcasting (SBC)
- 5.2.16 DMG Radio Australia (DMG)
- 5.2.17 Macquarie Radio Network (MRN)
- 5.2.18 Macquarie Regional Radioworks
- 5.2.19 Digital media developments
- 5.2.20 Market overview
- 5.2.21 Podcasting and vodcasting
- 5.2.22 Brief history of radio broadcasting
6. Glossary of Abbreviations
TABLES:
- Table 1 - Household conversion to digital TV - 2009
- Table 2 - Percentage of digital TV households - Q1 - Q3 2009
- Table 3 - Annual unit sales in Australia; plasma and LCD digital TVs -
2003 - 2009
- Table 4 - Number of television and radio licences on issue - 2009
- Table 5 - Pay TV revenue per operator - 1997 - 2010
- Table 6 - Percentage change of pay TV revenue per operator - 1998 - 2010
- Table 7 - Pay TV advertising revenue - 2000 - 2013
- Table 8 - Net losses pay TV industry - 1996 - 2010
- Table 9 - ARPU levels per operator - Austar, Foxtel and Optus - 1999 -
2002; 2003 - 2010
- Table 10 - Pay TV industry annual churn rates - 1996 - 2009
- Table 11 - Pay TV rollout statistics (homes passed) - 1996 - 1998; 2002 -
2008
- Table 12 - Pay TV subscribers by operator - 1995 - 2010
- Table 13 - Pay TV subscribers annual change by operator - 1997 - 2010
- Table 14 - Pay TV household penetration rate - 1997 - 2010
- Table 15 - Pay TV viewing versus FTA channel viewing - October 2009
- Table 16 - Forecast pay TV household penetration - lower market growth
scenario - 2010 - 2012
- Table 17 - Forecast pay TV household penetration - higher market growth
scenario - 2010 - 2012
- Table 18 - Household conversion to digital TV - 2009
- Table 19 - Percentage of digital TV households - Q1 - Q3 2009
- Table 20 - Annual unit sales in Australia; plasma and LCD digital TVs -
2003 - 2009
- Table 21 - Media centre penetration forecasts - Australia - 2005; 2007;
2010; 2015
- Table 22 - DVR subscribers - total market - pay TV and FTA TV - 2006 - 2010
- Table 23 - Online advertising revenue and forecasts - 1997 - 2010
- Table 24 - Market shares key online advertising markets - 2006; 2009 - 2010
- Table 25 - Australian online advertising revenue - 2006 - 2010
- Table 26 - Changed in Australian ad revenue by sector - 2007 - 2010
- Table 27 - Nielsen top Australian websites by unique audience - July 2009
- Table 28 - Users of social networking sites - 2009
- Table 29 - Social networking in the workplace - 2009
- Table 30 - Social networking among children - 2009
- Table 31 - Online chat room use among children - 2009
- Table 32 - Australian entertainment and media market revenue by industry -
2007 - 2012
- Table 33 - Australian entertainment and media market - annual growth by
industry - 2008 - 2012
- Table 34 - Australian consumer/end-user spending - 2007 - 2012
- Table 35 - Australian consumer/end-user spending - annual growth by
industry - 2008 - 2012
- Table 36 - Australian advertising spend - 2007 - 2012
- Table 37 - Australian advertising spend - annual growth by industry - 2008
- 2012
- Table 38 - Australian entertainment and media market revenue by industry -
2006 - 2008; 2011
- Table 39 - Australian entertainment and media market - annual change by
industry - 2007 - 2008; 2011
- Table 40 - Australian entertainment and media market - consumer/end user
spending by industry - 2006 - 2008; 2011
- Table 41 - Australian entertainment and media market - consumer/end user
annual change by industry - 2007 - 2008; 2011
- Table 42 - Australian entertainment and media market - advertising
spending by industry - 2006 -2008; 2011
- Table 43 - Australian entertainment and media market - advertising annual
growth by industry - 2007 - 2008; 2011
- Table 44 - Share of consumer spending by industry sector - 2006; 2011
- Table 45 - Share of advertising revenue by industry sector - 2006; 2011
- Table 46 - Paid search advertising revenue - 2005 - 2006; 2010
- Table 47 - Radio ad revenue by city - three months to 30 September 2009
- Table 48 - Number of commercial and government radio stations
- Table 49 - Number of commercial radio services by city
EXHIBITS:
- Exhibit 1 - Positive reasons for DTTB adoption - 2009
- Exhibit 2 - Reasons for non-adoption of DTTB - 2009
- Exhibit 3 - Commercial television licences
- Exhibit 4 - Nine Network coverage
- Exhibit 5 - Community television licences
- Exhibit 6 - Pay TV rollouts by state
- Exhibit 7 - New media activities from pay TV operators
- Exhibit 8 - Positive reasons for DTTB adoption - 2009
- Exhibit 9 - Reasons for non-adoption of DTTB - 2009
- Exhibit 10 - ACMA register of datacasting licensees - 2010
- Exhibit 11 - Datacasting trial service markets - 2000
- Exhibit 12 - Datacasting trial licensees - 2000
- Exhibit 13 - Datacasting bidders - 2001
- Exhibit 14 - Timeline of music on the Internet
- Exhibit 15 - Estimated number of radios in the home
- Exhibit 16 - Austereo national networks
- Exhibit 17 - Austereo joint ventures
- Exhibit 18 - DMG' s full list of radio stations
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