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市場調查報告書
Digicel：企業分析
Digicel: A Big Fish in an Increasingly Crowded Pond
| 出版商 |
Ovum, Ltd. |
| 出版日期 |
2009年08月 |
商品編碼 |
99932 |
| 內容資訊 |
英文 25 pages |
| 價格 |
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Digicel：企業分析 是由出版商Ovum, Ltd.在2009年08月所出版的。
這份英文市場調查報告書包含25 pages 價格從美金2495起跳。
Abstract
Caribbean, Central America and Pacific Island operator Digicel has established
itself as a thorn in the side of incumbents since its launch in 2001. In the
short term, Digicel' s prospects look strong.
Table of Contents
- Executive summary
- In a nutshell
- Ovum view
- Key messages
- SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- External conditions
- Competitive environment
- Regulatory environment
- Customer demand
- Strategy
- Strategic objectives
- Strategy implementation
- Geographic expansion
- Further expansion opportunities limited
- Aggressively targeting the incumbent: marketing, pricing and customer care
- A role reversal awaits Digicel
- Case study: Digicel defends Jamaica against the Claro challenge
- Customer segmentation
- A more complete offering to target corporate customers
- Targeting the home
- Network strategy
- More coverage, capacity and reliability than the incumbents
- GSM with EDGE is as far as it goes for mobile
- Digicel takes a lead in green energy
- WiMAX as a fixed line replacement
- TV adds to the network mix in Jamaica
- Customer-service strategy
- Products and services
- Product strategy
- Pricing strategy
- Aggressive prepaid pricing makes incumbents squirm
- Prepaid extends to broadband
- Digicel post-paid isn' t always the cheapest
- Value is a cornerstone of Digicel' s pricing strategy
- Mobile data takes a back seat
- Group roaming is becoming a key differentiator
- Tariff innovation
- Distribution
- On-the-ground presence is essential
- Company information
- Company size
- Organisation
- Financial highlights
List of Tables
- Table 1: Digicel criteria for selecting WiMAX over UMTS/HSPA
- Table 2: Digicel broadband pricing in the Cayman Islands
- Table 3: Examples of Digicel' s impact on local mobile markets
- Table 4: Digicel financial data
List of Figures
- Figure 1: Digicel geographic expansion timeline
- Figure 2: Digicel' s market approach
- Figure 3: Digicel WiMAX network architecture
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