Abstract
As broadband markets mature, broadband service providers (BSPs) are seeking
out additional revenue opportunities in order to re-energise broadband revenue
growth. Are connected home support services the answer?
Table of Contents
- Executive summary
- In a nutshell
- Key messages
- Broadband service providers will need to play to their strengths
- Sometimes service providers may be better off looking to play a supporting
role
- Build the channel, build relationships
- Hardware needn' t be an issue
- A growing revenue challenge
- Growing ARPU is increasingly important
- But consistently growing ARPU is not easy
- Life beyond TV
- Where do the best opportunities lie?
- Direct Internet VASs
- Providing support might be the answer
- Standing out from the crowd: the telco dilemma
- Many consumers only want the pipe
- Better offers on the market
- Aggressive marketing pushing the concept of ‘free'
- Customer apathy for value-added services
- Getting the message across
- Having a good solution is one thing; marketing it is another
- Using the portal
- Ensure main points of contact are not wasted
- Leave the door ajar
- Vendor case study: Radialpoint
- Combatting the hardware issue
- Combining retail and telco products
- New opportunities on the horizon?
- Does Internet TV open up new opportunities?
List of Figures
- Figure 1: ARPU trends of a selection of European players
- Figure 2: Internet activities in the UK, December 2008
- Figure 3: Consumers' top three priorities in choosing their BSP
- Figure 4: Example screenshot of the Servicepoint Dashboard
- Figure 5: Hardware backup service versus online backup service
- Figure 6: Concept VAS strategy utilising multiple sales channels
- Figure 7: Internet TV features ranked in terms of importance
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