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俄羅斯MTS公司:地區性的有力企業

MTS: a regional powerhouse, but too regional?

出版商 Ovum, Ltd. 聯絡我們
出版日期 2008/05 內容資訊 22 Pages
商品編碼 67053
價格 US $ 1,800 ~ Price List
US $ 1,800 PDF by E-mail (Single User License)
US $ 4,500 PDF by E-mail (Global License)
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Abstract

MTS has the eighth largest subscriber base in the world and the largest in Russia, with a dominant presence in five further markets in the Commonwealth of Independent States (CIS). This report analyses the reasons behind MTS' s success and assesses its future growth potential.

Table of Contents

Executive summary

  • In a nutshell
  • Key messages
  • Ovum view

SWOT analysis

Strategy

  • Ownership
  • Organisation structure
  • Group strategy: ' 3+2' + brand standardisation
  • Domestic strategy: national lead in a large, growing market
  • International strategy: ' waves of growth'

Performance

  • Financial
  • Operational

Table of figures

  • Figure 1. MTS Group corporate structure
  • Figure 2. MTS customer segmentation
  • Figure 3. Russian MNOs market share (by connections) 4Q07
  • Figure 4. MTS growth drivers: ' waves of growth'
  • Figure 5. MTS Group financial revenue, OIBDA and net income, 2005- 7
  • Figure 6. MTS Group key financial ratios, 2005- 7
  • Table 1. MTS and VimpelCom financial benchmark, 2007
  • Table 2. MTS Western European financial benchmark, 3Q07
  • Figure 7. MTS share of revenues by operating company, 2007 ($ million)
  • Table 3. MTS year-on-year revenue growth by operating company, 2007
  • Table 4. MTS Group operational data, December 2007
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