拉丁美洲行動市場中的有力企業

Latin America mobile market: power players

出版商	Ovum, Ltd.
出版日期	2008年04月	商品編碼	65916
內容資訊	英文 15 Pages
價格	US $ 1800 PDF by E-mail (Single User License) US $ 4500 PDF by E-mail (Global License)

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拉丁美洲行動市場中的有力企業 是由出版商Ovum, Ltd.在2008年04月所出版的。這份英文市場調查報告書包含15 Pages 價格從美金1800起跳。

America Movil and Telefonica dominate Latin America and 2007 was a very strong year for both players in the region. We expect similar performances in 2008. This report compares the qualities and positioning of the two power players, analyses their performances to date and examines their strategic goals going forward.

Executive summary
In a nutshell
Ovum view
- Key messages
- Power players keen to leverage their supremacy
Two Latin American power players
- America Movil and Telefonica dominate Latin America
- The Mexican is stronger than the Spaniard
America Movil: the unstoppable giant
- 2007: another strong year
- Dependent on Latin America
- Mexico is the cash cow
- Outstanding performance in Brazil
America Movil: SWOT analysis
Telefonica - the growing importance of Latin America
- Looking to Latin America for connections
- Subscriber acquisition is still the priority
- Migration to GSM is important
- Limited demand for postpaid
- Brazil' s merger could jeopardise its power
Telefonica: SWOT analysis

Table of figures

Figure 1: America Movil' s and Telefonica' s mobile footprint in Latin America at the end of 2007
Table 1: Power player markets as at the end of 2007
Figure 2: Latin American power players: mobile connections 4Q07
Figure 3: Power players' performance in Brazil and Argentina
Table 2: Performance of America Movil' s subsidiaries at year-end 2007
Figure 4: Telcel' s revenue contribution to Group performance
Figure 5: Subscriber growth and net additions for selected Brazilian MNOs at year-end 2007
Table 3: Telefonica' s mobile subsidiaries in Latin America, 2007