This report reviews case studies of the mobile payment market and shows how
this market is progressively moving towards the rollout of a new generation of
services. However, success will depend on convenience, interoperability, trust
and the value added by mobile payment services.
Table of Contents
OVUM VIEW
KEY MESSAGES
MOBILE PAYMENTS: NEAR THE INFLECTION POINT?
A TRANSITION IS UNDERWAY
SUCCESS FACTORS FOR M-PAYMENTS
KEY MARKET EVOLUTIONS
MARKET SEGMENTATION
CHANGING PERSPECTIVES
DEFINITIONS
THE NEED FOR A BROADER PERSPECTIVE
MAIN AXES OF DEVELOPMENT
STILL IN SEARCH OF BUSINESS MODELS
COMPLEXITY OF DEVELOPING PARTNERSHIPS
COLLABORATIVE VERSUS COMPETITIVE MODELS
THE ROLE OF INDEPENDENT PLAYERS
CASE STUDY OVERVIEW
FOCUS AREAS
MOBILE BANKING CASE STUDIES
MONITISE
BRIEF CORPORATE OVERVIEW
MONITISE' S APPROACH TO MOBILE BANKING
MONILINK: OVERVIEW OF THE UK M-BANKING SERVICE
DEVELOPMENTS IN THE US
BUSINESS MODEL
NEXT STEPS
OVUM VIEW
FIRETHORN
FIRETHORN' S APPROACH TO MOBILE BANKING
COMMERCIAL DEVELOPMENT
BANKID (TELENOR AND NORWEGIAN BANKS)
OVERVIEW OF BANKID
PROGRESS
SERVICES
BUSINESS MODEL
OVUM VIEW
SYBASE 365 M-BANKING SOLUTION
SOLUTION OVERVIEW
OVUM VIEW
RABO MOBIEL
SERVICE OVERVIEW
OVUM VIEW
NFC-BASED PAYMENTS
PEGASUS PROJECT
PLAYERS INVOLVED
PILOT PROJECT OVERVIEW
BUSINESS MODEL
OVUM VIEW
MONEY TRANSFERS IN DEVELOPING COUNTRIES
ORANGE MONEY
SERVICE OVERVIEW
BUSINESS MODEL
A STEPPING STONE TO INTERNATIONAL REMITTANCES
OVUM VIEW
GLOBE: G-CASH
THE PHILIPPINES MARKET CONTEXT
SERVICE OVERVIEW
MAIN USE CASES
BUSINESS MODEL
OVUM VIEW
VODAFONE
M-PESA IN KENYA: 1.3 MILLION CUSTOMERS
VODAFONE-CITIGROUP PARTNERSHIP
M-PAISA IN AFGHANISTAN
OVUM VIEW
GRAMEENPHONE' S BILLPAY
THE BANGLADESH MARKET CONTEXT
PROBLEM STATEMENT
BILLPAY SERVICE
USAGE UPTAKE
BUSINESS MODEL
OVUM VIEW
EAST AFRICAN OPERATORS
OVUM VIEW
MTN BANKING
SOUTH AFRICA: MARKET CONTEXT
MTN BANKING SERVICE
SERVICE UPTAKE
OVUM VIEW
LUUP
BRIEF CORPORATE OVERVIEW
OVERVIEW OF CURRENT SERVICES
NEW MODEL IN DEVELOPMENT: TRANSACTION PROCESSING BETWEEN
FINANCIAL INSTITUTIONS
OVUM VIEW
MOBILE COMMERCE STRATEGIES IN RETAIL
MPORIA
BRIEF CORPORATE OVERVIEW
MPORIA' S APPROACH TO MOBILE SHOPPING
PRODUCTS AND SERVICES
BUSINESS MODEL
SERVICE UPTAKE
RETAILER EXPERIENCE: SECOND ACT
OVUM VIEW
MOBILKOM
DEVELOPMENT STEPS
PERFORMANCE OF THE SERVICES
BUSINESS MODEL
OVUM VIEW
PAYPAL MOBILE
CORPORATE OVERVIEW
SERVICES
OVUM VIEW
THE VALUE CHAIN FOR MOBILE PAYMENTS
OVERVIEW OF THE MOBILE PAYMENT PROCESS
FIGURES:
FIGURE 1: PUTTING M-PAYMENT IN A BROADER PERSPECTIVE
FIGURE 2: FOUR MAIN AXES OF DEVELOPMENT
FIGURE 3: TYPOLOGY OF BUSINESS MODELS IN M-PAYMENTS AND EXAMPLES OF
PLAYERS
FIGURE 4: MOBILE PAYMENTS: MAIN FOCUS AREAS
FIGURE 5: MATURITY OF THE MOBILE PAYMENT SERVICES AND PROJECTS
QUOTED IN THE CASE STUDIES
FIGURE 6: MONILINK: HIGH-LEVEL ARCHITECTURE
FIGURE 7: BASIC PRINCIPLES FOR MONITISE' S REVENUE MODEL
FIGURE 8: MONITISE' S MODEL FOR PREPAID TOP-UPS
FIGURE 9: FIRETHORN' S MOBILE BANKING APPLICATION
FIGURE 10: SNAPSHOT OF PAYEZ MOBILE MERCHANTS IN THE CITY OF
STRASBOURG
FIGURE 11: G-CASH CLIENT PROCESSES
FIGURE 12: BUY.COM' S MOBILE SHOPPING SITE POWERED BY MPORIA
FIGURE 13: CHECKOUT USING PAYPAL MOBILE ON AN MPORIA-POWERED
SHOPPING SITE
FIGURE 14: PAYPAL: USER PROCESS FOR TEXT TO BUY SERVICE
FIGURE 15: PAYPAL: USER PROCESS FOR MOBILE CHECKOUT SERVICE
FIGURE 16: MOBILE PAYMENT PROCESS OVERVIEW
FIGURE 17: PROVISIONING THE M-PAYMENT APPLICATION
FIGURE 18: M-PAYMENT PRODUCT ORDERING AND DELIVERY
FIGURE 19: PERFORMING MOBILE PAYMENTS
FIGURE 20: MANAGING THE END-USER ACCOUNT
FIGURE 21: PERFORMING MOBILE MARKETING/CRM ACTIONS
FIGURE 22: PLAYERS' POSITIONS ON THE VALUE CHAIN
TABLES:
TABLE 1: ORANGE' S KEY OPERATIONS IN AFRICA AND MIDDLE EAST (AT END
OF 2007)
