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市場調查報告書
行動服務評量學（MSM）市場
Mobile service metrics: overcoming the experience gap
| 出版商 |
Ovum, Ltd. |
| 出版日期 |
2007年11月 |
商品編碼 |
62634 |
| 內容資訊 |
英文 14 PAGES |
| 價格 |
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行動服務評量學（MSM）市場 是由出版商Ovum, Ltd.在2007年11月所出版的。
這份英文市場調查報告書包含14 PAGES 價格從美金1072起跳。
Abstract
Mobile service metrics (MSM) defines an emerging class of software products
that analyse data originating on mobile devices to overcome the
‘experience gap' of existing applications and to provide a new source of
telecoms business intelligence (BI). MSM data is useful in multiple contexts,
including device and service testing, campaign management, consumer research,
and various customer care and service management applications. This diversity
of use means that many suppliers are also developing an interest in using MSM
data. However, only a few appear well positioned to meet the latent demand for
the underlying MSM platforms themselves.
Table of Contents
Key messages
‘Experience gap' demands device-side data
Introducing mobile service metrics
- Applications that benefit from device-side service data
- Suppliers that benefit from device-side service data
Different types of MSM technology
- Real-world devices versus test equipment
- Sampling versus monitoring at an individual level
- Solution architectures
The market for mobile service metrics products
Platforms, not applications, define the competitive space
The competitive landscape
The narrower competitive space: MSM platform providers
Challenges and opportunities for MSM vendors
- Broad client distribution is vital for MSM
- Supporting a wide range of applications
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