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市場調查報告書
Google及通訊業者
Google versus the telcos?
| 出版商 |
Ovum, Ltd. |
| 出版日期 |
2007年11月 |
商品編碼 |
62628 |
| 內容資訊 |
英文 13 PAGES |
| 價格 |
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Google及通訊業者 是由出版商Ovum, Ltd.在2007年11月所出版的。
這份英文市場調查報告書包含13 PAGES 價格從美金1072起跳。
Abstract
Google has long been the subject of speculation that it plans to moves into
markets traditionally occupied by telcos. This report investigates the various
scenarios under which Google' s need to diversify could push it into the
telcos' markets, and discusses the long term potential for convergence in the
telecoms industry to push telcos onto Google' s turf.
Table of Contents
Google needs to diversify
Short to medium term - competing in, or disrupting, telcos' markets
- Google enters the telcos' market under their current business model
- Google enters the telcos' market under a new business model
- Google enters the telcos' market as a reseller
- Google disrupts the telcos' business as a device player
Medium to long term - owning the converged customer interface
- Convergence is transforming the telcos
- Converged network services increase the importance of the customer
interface
- Convergence is taking the telcos onto Google' s turf
Table of figures
- Figure 1: Trends in world telecoms revenues: 2006-2011
- Figure 2: Trends in Western European telecoms revenues: 2006- 2001
- Figure 3: The telecoms market is converging internally and externally
- Figure 4: Traditional networks: separate services, with separate guides
- Figure 5: Future networks: converged services, with a converged guide
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