|
市場調查報告書
多合一服務及整合服務：美國市場策略
X-play and service bundling: strategies in the US market
| 出版商 |
Ovum, Ltd. |
| 出版日期 |
2007年10月 |
商品編碼 |
60132 |
| 內容資訊 |
英文 17 PAGES |
| 價格 |
|
|
多合一服務及整合服務：美國市場策略 是由出版商Ovum, Ltd.在2007年10月所出版的。
這份英文市場調查報告書包含17 PAGES 價格從美金1400起跳。
Abstract
Markets in the US are converging, and the regulatory climate is relaxed. A tug
of war is developing between the fixed operators and the cable TV providers.
Each wants to own the consumer and be the ' one-stop shop' for all things:
broadband, mobile, fixed voice and TV. Beyond simply bundling products, both
fixed operators and cable TV operators are working towards the next generation
of consumer offerings: bundled products via product integration. This report
looks at the activities of the US operators and provides an insight into how
operators must maintain and build state-of-the-art networks, which will be a
critical factor for success in the future.
Table of Contents
Key messages
Why do operators bundle?
Why consumers should (or should not) bundle
- Drivers for consumer take-up
- Barriers for consumer take-up
Main types of service bundles offered
- Dual play
- Triple play
- Quad play
Bundling implementation issues
- Organisation
- Customer support
- Branding
The roles of service bundling in corporate strategy
Corporate strategy goals that service bundling can address
Service bundling: next-generation strategies for fixed telcos
- Striving for true product integration
- Operators need to build and maintain state-of-the-art networks
Service bundling: next-generation strategies for cable TV operators
Service bundling: next-generation strategies for mobile operators
Table of figures
- Figure 1: Examples of reduced industry churn due to bundling
- Figure 2: Bundled offerings in the US
- Figure 3: Moving to true product integration
|
