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市場調查報告書
高齡人口用行動電話服務市場：被忽略的市場區隔
Mobile phone services for senior citizens: the forgotten segment
| 出版商 |
Ovum, Ltd. |
| 出版日期 |
2007年02月 |
商品編碼 |
50937 |
| 內容資訊 |
英文 15 PAGES |
| 價格 |
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高齡人口用行動電話服務市場：被忽略的市場區隔 是由出版商Ovum, Ltd.在2007年02月所出版的。
這份英文市場調查報告書包含15 PAGES 價格從美金1072.5起跳。
Abstract
As many markets reach over 100% penetration, mobile operators are finding
there are almost no completely ' new' subscribers to be found. However, one
segment of the market that has largely been ignored to date is senior
citizens. This report analyses the potential market size, discusses the
limited operator activity to date and provides strategic advice on how
operators should approach this market segment.
Table of Contents
Key messages
Operators should recognise the value of the ‘grey pound'
- The forgotten segment
- How big is the opportunity?
- Old doesn' t have to equal low income
- Who is addressing this segment today?
Understanding user requirements
Recognise the need for micro-segmentation
- More than one type of user for this age group
Table of figures
- Figure 1 Number of people aged 60+ by region
- Figure 2 Monthly disposable income of household by age of household head
in Japan (2005)
- Figure 3 GfK' s statistics for age-specific purchasing power in Germany
(2005)
- Figure 4 A selection of customised devices designed for senior citizens
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