Abstract
HSDPA and EVDO networks have now been widely deployed globally. As with
initial 3G launches these networks are first being used to deliver wireless
broadband via data cards- initially targeted at the enterprise. Yet unlike
previous technologies, the technologies are providing a user experience which
lives up to the marketing. These services are mobilising workers with speedy
connection to a VPN, email, applications and the Internet. The two largest
drivers for take-up are simple and affordable pricing and ADSL-like speeds. At
this stage take-up is strongest in white- collar and SME segments, but we are
sceptical about broader take-up in the grey- or blue-collar segment unless
current prices fall. In this report, Ovum looks at operator strategies and
market trends in the delivery of 3G wireless broadband to laptops.
Table of Contents
- Key messages
- Recommendations for players
- Drivers and barriers
- Data card vendors
- Data card products
- Embedded laptops
- Operator strategies
- HSDPA and EVDO network launches have driven uptake
- Service pricing
- Channels
- Development
Table of figures
- Figure 1 Drivers and barriers for data cards
- Figure 2 Embedded laptops: competitive landscape
- Figure 3 Advantages and disadvantages of embedded modules or data cards
- Figure 4 Orange UK pricing
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