國際通訊頻寬市場 是由出版商Ovum, Ltd.在2006年06月所出版的。
這份英文市場調查報告書包含60 PAGES 價格從美金3600起跳。
專門於通訊市場相關市場調查並提供高可信度資訊而獲相當評價的英國市調公司 Ovum Ltd. (總公司:倫敦),針對國際通訊頻寬市場進行調查分析,經系統整理後出版報告書 "After the implosion: the market for international bandwidth" 。
本報告書由 2 部構成,第 1 部介紹國際際通訊頻寬市場的現況及今後的發展方式。第 2 部包括複雜的市場中形成供需雙方的主要因素之詳細調查結果。內容綱要摘記如下:
第1部 全球的頻寬市場
管理概況
片段且複雜、不斷變化的市場
- 重整與穩定化
- 供給過剩結束:錯誤理解
- 重要要素之供需平衡
- 地理性因素的重要性
- 一部份的路線、地點頻寬不足的可能性
- 不應以單一地點的頻寬去判斷整體
- 全球的頻寬需求增加
- 頻寬供應不見改變
- 市場穩定化
- 供應方之整合
- 全球、地區、國別的整合趨勢
- 景氣佳的經濟狀況:基礎建構形成寡佔
- 市場行動因應市場結構
- 未來純粹的批發業者將有減少的趨勢
- 一部份地區的費用下滑情形趨緩
- 連線的價值降低
- 顧客更大幅加值地購買頻寬
- 由購買轉變為主要短期租借
- 成熟市場的價格彈性
- 一部份市場只能勉強維持收支平衡的收費
- 供應業者終止費用下調的情形
- 產品組成之變化創造附加價値
- 顧客組成之變化創造附加價値
- 長途連線時乙太網路受歡迎
- 市場發展方案
第2部 國際通訊頻寬市場:需求與供給
- 主要訊息
- 國際頻寬市場、供給、市場
- 國際頻寬市場的供給
- 國際頻寬市場需求
Abstract
This report is split in two parts. The first part, After the implosion: the
market for international bandwidth, presents our conclusions on how the
international bandwidth markets will develop in the future. The second part,
Supply and demand in the markets for international bandwidth, further explores
in detail the factors that shape the supply side and demand side of this
complex market.
1. After the implosion: the market for international bandwidth
In many ways, the international bandwidth sector exemplifies the
roller-coaster ride of information, communications and technology (ICT) in
recent times. The bandwidth explosion created a massive increase on the supply
side, driving prices down, and paring margins to razor-thin. The result was a
bandwidth hangover, from which the industry is still recovering. Falling
bandwidth prices have undermined the basic revenues of the bit haulage
business and volumes have not risen enough to compensate for this.
Overall, the massive oversupply in the long-distance wholesale market has
meant that prices just kept on getting lower, and profitability has been hard
to achieve. Now, for the first time since the Millennium, there are signs that
the continuing growth in demand is moving the industry closer towards some
kind of equilibrium. This varies by geography, and from route to route, and a
return to stability is clearly some way off, but it now seems possible that we
are on the path towards economic rationality, where price balances supply and
demand.
Despite this, the margins available from providing bandwidth alone will not be
sufficient to sustain more than a small number of players, which will supply
very high volumes to the market. The differences between managed transmission
services from competing carriers are already minimal. Managed transmission is
looking more and more like a commodity. The main factor that stops this
becoming the case is geography - even on the 'fat' routes between major
cities, there are still wide variations in the availability of bandwidth. If
we look at second-tier routes, there can still be pinchpoints for bandwidth
supply which set a floor to prices and underpin, for the time being,
continuing economic viability.
2. Supply and demand in the markets for international bandwidth
'International bandwidth' is a market in which supply and demand conditions
vary significantly from time to time and from place to place. There are many
variables that make it difficult to even speak of 'a market' for international
bandwidth. However, some things may be said without ambiguity: carriers have
been badly burned from the bandwidth explosion, are still reeling from the
bandwidth implosion, and have learned to look more carefully at each specific
market. Caution has become the watchword and new supply is only being added
where customers demand it.
Key messages
Key findings
Supply, demand and markets for international bandwidth
- Factors influencing the supply and demand
- Conventional economics and the market for bandwidth
- Too much, too soon?
- Price: where supply meets demand
- 'What goes down might come up.' But when?
- As prices fall, other factors become more important
The supply of international bandwidth
- Factors affecting the supply of international bandwidth
- Telecoms liberalisation at all levels in the market, including
international
- Competition on the major routes
- Supply-side consolidation is happening globally, regionally, and nationally
- Global consolidation
- Regional consolidation
- National consolidation
- Networks are moving towards oligopoly
The demand for international bandwidth
- Factors influencing the demand for capacity
- Reduction in the bottleneck posed by access networks
- Increased regionalisation of the Internet
Table of Contents
Management summary
- Introduction
- International bandwidth: from famine to feast and back again?
- Key messages
A series of fragmented, complex and changing markets
Somewhere between shakeout and stabilisation
The 'end of the glut' - a misplaced perception
- Supply and demand are the critical factors; international bandwidth is
many markets, not one
- Geography still matters: market equilibrium depends on the region and the
route
- Bandwidth shortages are now becoming a possibility on some routes, in some
locations
- One bandwidth swallow does not a summer make
Worldwide, demand for bandwidth has been rising, and will continue to do so
- Rising broadband penetration a major driver
Supply of bandwidth has not changed
- Existing systems upgraded to provide more capacity
- What happens when existing fibres have been lit and sold?
A gradual increase in market stability
The supply side is consolidating
- Consolidation is happening at the global, regional and national level
- Economics is winning: the move to an infrastructure oligopoly
- Market conduct follows market structure
There will be fewer 'pure-play' wholesalers of international bandwidth in future
- Differentiation is hard to do
- ...but wholesale is crucial for retail, driving economies of scale and
scope
In some markets, the price free fall is beginning to slow down
- The value of connectivity continues to fall
- Customers are buying bandwidth in bigger increments
- Purchases have switched mainly to short-term leases but the balance may
now be shifting back
- In mature markets, the demand for international bandwidth is not price
elastic
- In some markets, prices only just cover costs - but which costs?
Supplier tactics to offset the decline in prices
- Adding value by changing the product mix
- Adding value by changing the customer mix
- Ethernet is becoming the favoured choice for long-distance connectivity
for some
Market development scenario
- General trends in ICT
- International bandwidth market development scenario