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市場調查報告書
歐洲電纜產業
European cable industry overview
| 出版商 |
Ovum, Ltd. |
| 出版日期 |
2006年04月 |
商品編碼 |
37660 |
| 內容資訊 |
英文 33 PAGES |
| 價格 |
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歐洲電纜產業 是由出版商Ovum, Ltd.在2006年04月所出版的。
這份英文市場調查報告書包含33 PAGES 價格從美金2540起跳。
歐洲的有線電視產業，因各國市場情勢不同定位上也存在著相當的差異。有些國家將有線電視業者視為未來數位化平台構想發展的主要參與者，同時，也有些國家仍不知在那目標達成之前有線電視業者是否能禁得起市場競爭的考驗。
專門提供通訊市場相關可信度高調查資訊而獲得一定評價的英國調查公司 Ovum Ltd. （總公司：倫敦），針對歐洲的有線電視產業進行調查，並整理出版報告書 "European cable industry overview" 。
本報告書內容包括：有線電視產業整體策略中的重點以及電視、寬頻、語音等各種服務的詳細策略、朝數位化發展過程中的重點及趨勢等。內容綱要摘記如下：
訊息
環境
策略
- 整體
- 三合一服務標準化
- 對 ARPU 的成長做出貢獻的綜合型服務
- 減少解約數量之計畫的失敗
- 客戶數量驚人地成長
- 整合服務的可能性還未完全發掘
- 電視
- 對核心業務做出貢獻的綜合型服務
- 確保電視市場佔有率所須對數位功能的投入
- 只有數位化還不夠完善
- 朝 VoD 的強勢推動力量
- PVR 的崛起
- 針對的 HDTV 的各種意見
- 寬頻
- 現有技術與成本考量間的競爭
- 因不同國家存在相當差異的現況
- 被 DSL 壓迫之現況
- 語音
財務狀況
- 消費者創造的收益成長
- 追求收益性提昇之各種對策的成功
- 和前幾年相比情況較佳
數位化發展過程中的競爭
- 對結構實現能力的自信
- 緊迫感創造的鍛鍊環境
- 做為發展手段的共享
- 尋求差異化將重點擺在客戶服務上
- 發展的集中性
- 共識之必要性
- 勝負明朗化
Abstract
With substantial differences between different countries and individual
operators, the European cable industry is far from homogeneous. Whereas some
are poised to become key players in the digital home of the future, others are
not likely to survive to see it turn into reality. We anticipate further
consolidation in the sector, with an eventual outcome of a single cable player
in most markets.
The cable industry regards itself as well positioned to own and/or co-own the
digital home, primarily due to its expertise in delivering entertainment to
the home and the technological superiority of its network. However, it cannot
afford to be complacent, and it will need to capitalise on the narrow window
of opportunity during which emerging players with substantially larger
resources at their disposal, such as incumbent telcos, are still in learning
mode. New technologies, such as WiMAX and HSDPA, will enable an increasing
number of new players to join the fray. In addition, the consumer electronics
is increasingly bringing out its own solutions to market, enabling consumers
to relegate the operator to the role of a mere bit-pipe provider.
The key focus of this report is the European cable industry, addressing the
following:
- key elements of cable operators' overall strategy
- strategy for individual services; for example, TV, broadband and voice
- moves towards the digital home.
Table of Contents
Key messages
Environment
Strategy
- Overall
- Triple-play becoming the norm
- Mixed success in growing ARPU
- Failure to stabilise churn
- Stunting customer growth
- Full potential of bundling not realised
- TV
- Mixed success in core business
- Digital rollout prerequisite to defend TV market share
- But not sufficient on its own
- Strong push towards VoD
- PVRs emerging
- Mixed views on HDTV
- Broadband
- Competing on value for money against the incumbent
- Very different position from one country to another
- Losing ground to DSL in the battle for broadband
- Voice
- VoIP spearheading push into voice
Financials
- Consumer revenues growing
- Mixed success in enhancing profitability
- Yet the situation is better than it was a few years ago
Competing for the digital home
- Confidence in its ability to achieve the vision
- Tempered by a sense of urgency
- Co-ownership is the way forward
- Focus on customer service as a differentiator
- Moving towards deeper convergence
- But no consensus on way forwar
- Clear winners and losers will emerge
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