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市場調查報告書
家用電話接線機對抗 FMS 的策略
Defending the line: counter FMS strategies for fixed operators
| 出版商 |
Ovum, Ltd. |
| 出版日期 |
2006年02月 |
商品編碼 |
36659 |
| 內容資訊 |
英文 32 PAGES |
| 價格 |
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家用電話接線機對抗 FMS 的策略 是由出版商Ovum, Ltd.在2006年02月所出版的。
這份英文市場調查報告書包含32 PAGES 價格從美金2530起跳。
Abstract
Most fixed operators today show a decline in their fixed lines, and all of
them link this decline to fixed-to-mobile substitution (FMS). FMS is also
damaging to most integrated players as well as pure fixed operators. This is
because the revenue loss associated with the loss of an access line is
typically greater than the gain from a customer's greater mobile spend.
FMS today is real and growing, but it is not unstoppable, and fixed operators
can defend themselves against it. The defence against FMS must take into
account three key planks:
- users' perspective on FMS
- mobile operators' strategies to promote FMS
- current and potential strategies and tactics to defend against FMS.
Table of Contents
Management summary
- Fixed-to-mobile substitution: strong but not unstoppable
- Users' perspective on FMS
- Mobile operators' perspective on FMS
- Fixed operators' defence to FMS
FMS in context
- FMS: defending the line
- Defending against FMS: the strategic framework
The user perspective on FMS
- Fixed-only is no longer an option
- Drivers and barriers for FMS
- Unique mix for different segments
- Consumer perspective
- Business perspective
The extent of the mobile threat
- Current pressure points for mobile operators
- Mobile operators and FMS in the future: Ovum view
Fixed operator defences against FMS
- Address the drivers and barriers for FMS
- Strategic defences against FMS
- Broadband bandwidth and cost advantage
- Marketing-based initiatives
- No silver bullet
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