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市場調查報告書

批發客戶調查:關係性與評價

Wholesale Customer Survey 2015: Relationships and Reputation

出版商 Ovum, Ltd. 商品編碼 355551
出版日期 內容資訊 英文 23 Pages
商品交期: 最快1-2個工作天內
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批發客戶調查:關係性與評價 Wholesale Customer Survey 2015: Relationships and Reputation
出版日期: 2015年11月06日 內容資訊: 英文 23 Pages
簡介

在有效且持續性的批發關係中,彈性是基本因素。在非基於信賴與相互依存的感謝關係下,批發成了有更容易變動這個課題的交易。

本報告提供批發客戶類型如何成為關係性和評價的標準,分析消費者最在意的批發商關係性和評價的點是什麼?批發商對關係性與評價的標準從2003年到2015年產生了何種變化,為您概述為以下內容。

第1章 摘要

  • 概要
  • Ovum的見解
  • 建議

第3章 關係性標準變化的焦點

  • 以批發的關係性為中心的多數觀點
  • 小看關係性標準的批發提供者選擇
  • 關係性標準的配合度不佳之批發商
  • 關係性標準1:長期關係的投資熱情
  • 關係性標準2:服務的結束
  • 關係性標準3:系統的彈性

第4章 雖然希望有強烈評價但卻非必要

  • 特定市場中評價改善
  • 決定評價的資訊來源
  • 評價標準1:提供者品牌
  • 評價標準2:財務的穩定性

第5章 附屬資料

  • 調查手法
  • 相關報告書
  • 著者
目錄
Product Code: TE0012-000554

Flexibility is fundamental to effective and long-lasting wholesale relationships. Without relationships based on trust and appreciation of interdependence, wholesale will become characterized by a much more volatile and challenging trading mindset.

Highlights

  • According to Ovum's Wholesale Customer Survey 2015, wholesale supplier selection criteria in the Price and Quality categories remain significantly more important to wholesale customers in most markets than Relationships and Reputation criteria.
  • Although wholesalers' customer relationships and market reputations continue to improve, there is more to do. Very few users of wholesale services regard their suppliers' performance for Relationships or Reputation criteria as Excellent.
  • Assesses how different customer groups' priorities for their relationships with wholesalers have developed.
  • Identifies where wholesalers' reputations are of greatest concern to wholesale customers and why.

Features Benefits

  • Assesses how different customer groups' priorities for their relationships with wholesalers have developed.
  • Identifies where wholesalers' reputations are of greatest concern to wholesale customers and why.
  • Explains what wholesalers need to do to improve and maintain good relationships with their customers.

Questions Answers

  • How do different wholesale customer types' attitudes to Relationships and Reputation criteria vary?
  • Which aspects of wholesaler relationships and reputation are of greatest concern to customers?
  • How has wholesalers' performance against Relationships and Reputation criteria changed between 2003 and 2015?

Table of Contents

1. Summary

  • In brief
  • Ovum view
  • Recommendations

2. The survey explained

  • Survey objectives
  • Criteria for purchasing decisions and performance evaluation
  • Representative sample

3. Altered focus for Relationships criteria

  • There are multiple aspects to wholesale relationships
  • Wholesale supplier selection downplays Relationships criteria
  • Wholesalers perform badly against Relationships criteria
  • Relationships criterion 1: Willingness to invest in long-term relationships
  • Relationships criterion 2: Service wrap
  • Relationships criterion 3: Organizational flexibility

4. A strong reputation is nice to have but rarely “Essential”

  • Although only key in certain markets, reputation has improved
  • Sources of information used to determine reputation
  • Reputation criterion 1: Supplier brand
  • Reputation criterion 2: Financial stability

5. Appendix

  • Methodology
  • Further reading
  • Author

List of Figures

  • Figure 1: Percentage of survey participants rating each criterion Essential, 2015
  • Figure 2: Willingness to invest in long-term relationships, selection importance vs. supplier performance, 2003-15
  • Figure 3: Service wrap, selection importance vs. supplier performance, 2003-15
  • Figure 4: Organizational flexibility, selection importance vs. supplier performance, 2003-15
  • Figure 5: Supplier brand, selection importance vs. supplier performance, 2003-15
  • Figure 6: Financial stability, selection importance vs. supplier performance, 2003-15
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