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市場調查報告書

批發業客戶調查:品質的重要性

Wholesale Customer Survey 2015: The Importance of Quality

出版商 Ovum, Ltd. 商品編碼 355550
出版日期 內容資訊 英文 16 Pages
商品交期: 最快1-2個工作天內
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批發業客戶調查:品質的重要性 Wholesale Customer Survey 2015: The Importance of Quality
出版日期: 2015年11月03日 內容資訊: 英文 16 Pages
簡介

批發業客戶,對供應商品質的全方面的擔憂增強。批發商對品質標準的能力提高,不過,重要性與成果之間留存著大幅差距。

本報告以批發業的品質的重要性為主題,提供客戶對品質標準的想法,客戶最擔憂的品質方面,批發商對品質標準的成果變化等系統性資訊。

第1章 摘要

  • 概要
  • Ovum的見解
  • 建議

第2章 調查內容

  • 調查目的
  • 購買意願決策的標準與成果評估
  • 代表樣品

第3章 品質的全方面的重要性

  • 品質已經不只限於技術性手段
  • 品質標準在選擇批發的供應商上極為重要
  • 批發商對品質標準的成果
  • 品質標準1:服務水準要素
  • 品質標準2:交付前置作業時間
  • 品質標準3:維修時間

第4章 附錄

  • 調查手法
  • 參考文獻
  • 著者
目錄
Product Code: TE0012-000552

Wholesale customers are increasingly concerned about all aspects of supplier quality impacting their business performance. Wholesalers' performance against Quality criteria has improved, but large gaps remain between importance and performance.

Highlights

  • Wholesale services must be delivered quickly and accurately; failures must be acknowledged, investigated, and resolved quickly; and most importantly, wholesale customers must be kept informed of progress throughout. The availability and reliability of wholesale services directly affect wholesale customers' ability to support their retail customers.
  • Assesses how different customer groups' attitudes to the quality of wholesale services have changed.
  • Analyzes wholesale customers' greatest concerns about supplier quality.

Features Benefits

  • Assesses how different customer groups' attitudes to the quality of wholesale services have changed.
  • Analyzes wholesale customers' greatest concerns about supplier quality.
  • Explains what wholesalers need to do to close the gap between their quality performance and customer needs.

Questions Answers

  • What are different wholesale customers' attitudes to Quality criteria?
  • Which aspects of quality most concern wholesale customers?
  • How has wholesalers' performance against Quality criteria changed between 2003 and 2015?

Table of Contents

1. Summary

  • In brief
  • Ovum view
  • Recommendations

2. The survey explained

  • Survey objectives
  • Criteria for purchasing decisions and performance evaluation
  • Representative sample

3. The importance of all aspects of quality

  • Quality no longer limited to technical measures
  • Quality criteria are key in wholesale supplier selection
  • Wholesaler performance against Quality criteria
  • Quality criterion 1: Service-level factors
  • Quality criterion 2: Delivery lead times
  • Quality criterion 3: Repair times

4. Appendix

  • Methodology
  • Further reading
  • Author

List of Figures

  • Figure 1: Percentage of survey participants rating each criterion Essential, 2015
  • Figure 2: Service level factors, selection importance vs. supplier performance, 2003-15
  • Figure 3: Delivery lead times, selection importance vs. supplier performance, 2003-15
  • Figure 4: Repair times, selection importance vs. supplier performance, 2003-15
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