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市場調查報告書

FTTx:最佳業務實踐

FTTx: Best Practices

出版商 Ovum, Ltd. 商品編碼 355543
出版日期 內容資訊 英文 17 Pages
商品交期: 最快1-2個工作天內
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FTTx:最佳業務實踐 FTTx: Best Practices
出版日期: 2015年08月19日 內容資訊: 英文 17 Pages
簡介

本報告涵括FTTx商務的案例研究,提供FTTx發展的優點·競爭力·課題,影響,策略等系統性資訊。

第1章 摘要

  • 概要
  • Ovum的見解
  • 建議

第2章 市場說明

  • FTTx發展的優點
  • 傳統的網路
  • 發展/提供FTTx服務的理由
  • 競爭和競爭的缺乏

第3章 FTTx的影響收集

  • 傳統企業與市場佔有率的變化
  • 技術·革新的領導者
  • 出色的運用和節約經費的可能性

第4章 網路策略:首發者的優勢

  • 積極的推出FTTx
  • 官民合作關係與政府的輔助
  • 需求主導的方法

第5章 有商業策略:競爭力的FTTx費用

  • 雖然一樣低價格但高速層
  • 以高盈利的利基市場為目標
  • 出色的服務套裝化與客戶體驗
  • 最佳的地方機關關係和合作關係
  • 商務FTTH

第6章 附錄

  • 調查手法
  • 參考文獻
  • 著者

圖表

目錄
Product Code: TE0009-001406

Making money from fixed services on an FTTx network remains a difficult proposition for most service providers around the world. Yet FTTx has also helped with mitigating market share losses, and FTTH providers are innovating in customer acquisition, customer experience, bundling, deployment methods, and targeting niche markets to make the FTTx business profitable.

Highlights

  • Some incumbents, such as Etisalat and Malaysia Telekom, have leveraged lack of competition and government support to deploy and offer FTTx effectively
  • Telcos such as Orange still in early stages of FTTx deployment or penetration face stronger competition but also stronger demand than a few years ago
  • Challengers such as Google and Hyperoptic have leveraged lack of legacy networks and slow-moving culture to increase profitability
  • Summarizes some of the key lessons learned from nine published FTTx case studies
  • Highlights the differences between incumbents and challengers in deploying and offering FTTx services

Features Benefits

  • Summarizes some of the key lessons learned from nine published FTTx case studies
  • Highlights the differences between incumbents and challengers in deploying and offering FTTx services

Questions Answers

  • What were some of the key lessons learned from Ovum's recently published FTTx case studies?
  • What are the common themes among successful FTTx service providers?

Table of Contents

1. Summary

  • In brief
  • Ovum view
  • Recommendations

2. Overview

  • Incumbents leverage inherent advantages for FTTx deployments
  • Legacy networks mean a longer time to FTTx ROI for incumbents
  • Why deploy or offer FTTx services?
  • Competition and lack of competition - both are drivers of FTTx deployments

3. Impact of FTTx is a mixed bag

  • Legacy businesses and shifting market share mean little change in overall wireline revenue
  • FTTx helps position providers as leaders of technology and innovation
  • FTTH results in superior operations and possible opex savings

4. Network strategies: first-mover advantage can be substantial

  • Aggressive FTTx rollout results in competitive scale and coverage gains
  • Public-private partnerships and government support are helpful but sometimes conditional
  • Demand-driven approach gaining favor in the US after Google

5. Commercial strategies: competitive FTTx tariffs

  • Higher-speed tiers at the same or lower prices
  • Targeting the more profitable niche markets should be part of strategy
  • Superior service packaging and customer experience is increasingly important
  • Good community relations and partnerships are also important
  • Business FTTH in the mix helps to raise revenues

6. Appendix

  • Methodology
  • Further reading
  • Author

List of Figures

  • Figure 1: Fixed broadband subscription market share within home country (%)
  • Figure 2: FTTx subscriptions (in millions, 3Q/4Q14)
  • Figure 3: FTTx subscriptions as proportion of total fixed broadband subscriptions versus years of deployment
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