Cover Image
市場調查報告書

通訊業者的資料分析服務:趨勢與機會

Telco Data Analytics Services: Trends and Opportunities

出版商 Ovum, Ltd. 商品編碼 355535
出版日期 內容資訊 英文 16 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
通訊業者的資料分析服務:趨勢與機會 Telco Data Analytics Services: Trends and Opportunities
出版日期: 2015年09月17日 內容資訊: 英文 16 Pages
簡介

通訊業者,作為內部使用案例,開始了提供企業客戶資料分析服務。

本報告以通訊業者的資料分析服務為主題,提供引進推動因素,課題,目前趨勢,新興機會等系統性資訊。

第1章 摘要

  • 概要
  • Ovum的見解
  • 主要的訊息

第2章 通訊業者的建議

  • 客戶通訊和參與度是不可或缺的
  • 建立策略性夥伴關係和聯盟
  • 作為策略性資產,體系化資料分析,決定優先順序

第3章 通訊業者的引進推動因素

  • 網路資料來源、分析的單純出發點
  • 提高內部資料分析技術的必要性
  • 資料分析是許多先進管理服務所必須的

第4章 通訊業者的課題

  • 公共政策和客戶隱私
  • 使用匿名的集中用戶資料
  • 資料的體系化、淨化、優先順序的決策
  • 資料分析的限定網域知識和專門技術
  • 資料、相關分析的技術

第5章 目前服務提供概要

  • 行動行銷分析
  • 資安管理服務的威脅管理、網路安全的強化
  • 雲端Big Data-As-A-Service巨量資料服務組合的擴大

第6章 通訊業者的資料分析服務的方法現況

  • 服務開發與提供在初期階段
  • 資料分析服務和相關服務小組有關係
  • 通訊業者資料分析資源還未集中在中央

第7章 新興機會

  • IoT/M2M資料分析
  • 網路性能、重組功能
  • 先進服務用自動化、預測、AI功能

第8章 通訊業者的現在、未來的服務

  • AT&T
  • BT Global Services
  • CenturyLink
  • Orange Business Services
  • Sprint
  • Telefonica
  • Verizon
  • Vodafone

第9章 附錄

目錄
Product Code: TE0005-000743

Telcos have started to develop internal use cases and to offer data analytics services to their enterprise customers, yet many vendors wonder why telcos seem to be sitting on a data gold mine and not monetizing it faster.

Highlights

  • Telcos really do have a gold mine of potential big data generated over years of providing their various services within their different business units and functional silos.
  • Assesses telcos' current data analytics services and road maps.
  • Outlines the challenges telcos face in relation to data analytics services.

Features Benefits

  • Assesses telcos' current data analytics services and road maps.
  • Outlines the challenges telcos face in relation to data analytics services.

Questions Answers

  • How are telcos starting to develop data analytics services?
  • Where are telcos starting to offer data analytics services?

Table of Contents

1. Summary

  • In a nutshell
  • Ovum view
  • Key messages

2. Recommendations for telcos

  • Remember that customer communication and engagement are critical
  • Develop strategic partnerships and alliances to increase the pace
  • Move faster to organize and prioritize data analytics as a strategic asset

3. Factors driving adoption within the telco

  • The network is just the starting point for data sources and analytics
  • The need for increasing internal data analytic skills
  • Many advanced, managed services require data analytics

4. Challenges within the telco

  • Public policy and customer privacy
  • Using anonymized, aggregated user data
  • Organizing, cleansing, and prioritizing the data comes first
  • Limited domain knowledge and expertise in data analytics
  • Data and related analytics skills cross organizations internally

5. Overview of current service offerings

  • Mobile marketing analytics
  • Enhancing threat management and cybersecurity within managed security services
  • Big data-as-a-cloud services portfolio extension

6. The current state of telco data analytic service approaches

  • Service development and offers are in an early phase
  • Data analytics services are associated with related service groups
  • Telcos have not yet centralized data analytics resources or efforts

7. Emerging opportunities

  • IoT/M2M data analytics
  • Network performance and reconfiguration features
  • Automation, predictive, and AI features for advanced services

8. Telcos' current and future services

  • AT&T
  • BT Global Services
  • CenturyLink
  • Orange Business Services
  • Sprint
  • Telefonica
  • Verizon
  • Vodafone

9. Appendix

  • Methodology
  • Further reading
  • Author
Back to Top