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市場調查報告書

2016年關注趨勢:消費者取向行動付款服務

2016 Trends to Watch: Consumer Mobile Payments Services

出版商 Ovum, Ltd. 商品編碼 355531
出版日期 內容資訊 英文 21 Pages
商品交期: 最快1-2個工作天內
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2016年關注趨勢:消費者取向行動付款服務 2016 Trends to Watch: Consumer Mobile Payments Services
出版日期: 2016年01月28日 內容資訊: 英文 21 Pages
簡介

2016年,預計消費者取向行動付款持續引發服務及技術的創新,並且強勢成長。最寬廣、有效所使用的行動付款服務,是最依循最消費者的。

本報告提供2016年的行動付款服務的發展預期和重要應用程式的預測,如何應對行動付款的安全和資料的隱私等消費者的疑慮等相關資料,為您概述為以下內容。

第1章 摘要

  • 概要
  • Ovum的見解
  • 主要的訊息
  • 建議

第2章 情境電子商務的登場

  • 突出的App內付款
  • 個人化成為情境平均化的核心
  • 安全持續為大問題
  • 國際匯款迎接分裂時期
  • 推銷和報酬愈來愈重要
  • 數位付款透過IoT方案深入
  • 穿戴式2016年不會成為行動付款的主流平台

第3章 行動付款服務的成長

  • 準備好行動商務的熱潮
  • P2P付款的成長和競爭的擴大
  • 行動接近付款落後,不過,帶來更好的展望
  • 新興市場的機會

第4章 在消費者取向服務的收益結構中加深分裂

  • Apple的顧客購買傾向率勝過市場佔有率
  • 關心轉移到Android
  • 獨立型PayPal增加彈性
  • 數位創新對P2P付款注入新生命
  • 控制自公司命運的大型零售產業業者

第5章 附屬資料

  • 相關報告書
  • 著者
目錄
Product Code: TE0003-000900

In 2016 consumer mobile payments will experience continued service and technology innovation and strong growth. The most effective and widely used mobile payments services will be those that are most contextually relevant to the consumer.

Highlights

  • Providing m-payments applications that are contextually relevant to consumers will be the key objective for service providers in 2016 and beyond.
  • Explains what contextual commerce and personalization mean and how they can be achieved.
  • Outlines growth trends in users and transaction values across key m-commerce segments in 2016 and beyond.

Features Benefits

  • Explains what contextual commerce and personalization mean and how they can be achieved.
  • Outlines growth trends in users and transaction values across key m-commerce segments in 2016 and beyond.

Questions Answers

  • How will mobile payments services develop in 2016 and which applications will be most important?
  • How can consumer concerns around mobile payments security and data privacy be addressed?

Table of Contents

1. Summary

  • In brief
  • Ovum view
  • Key messages
  • Recommendations

2. The rise of contextual commerce

  • In-application payments will be to the fore
  • Personalization is central to the contextual equation
  • Security issues continue to loom large
  • International remittances are ripe for disruption
  • Promotions and rewards will feature more heavily in the mix
  • Digital payments will permeate more IoT scenarios
  • Wearables will not be a mainstream platform for m-payments in 2016

3. Growth in m-payments services

  • Prepare for a boom in m-commerce
  • Growth and increased competition in P2P payments
  • Mobile proximity payments are lagging, but better prospects beckon
  • Good opportunities in emerging markets

4. More disruption in the consumer service ecosystem

  • Apple wins mind share rather than market share
  • Attention shifts to Android heavyweights
  • An independent PayPal is flexing its muscles
  • Digital innovators breathe new life into P2P payments
  • More big retailers will take control of their own destiny

5. Appendix

  • Further reading
  • Author

List of Figures

  • Figure 1: Potential data sources for service personalization
  • Figure 2: Consumer ranking of attributes that would drive adoption of m-payments
  • Figure 3: Rewards and promotions are popular features
  • Figure 4: Global M2M connections, 2015-20
  • Figure 5: Consumers' plans to purchase wearables
  • Figure 6: Global sales of wearable tech by segment, 2013-20
  • Figure 7: Global m-payments users by segment, 2015-19
  • Figure 8: Global m-payments transaction value by segment, 2015-19
  • Figure 9: Global growth in smartphone sales volumes, 2013-20
  • Figure 10: Growth in smartphone sales volumes by price band (global)
  • Figure 11: P2P transfers: global transaction value by segment, 2015-19
  • Figure 12: Existing and future uptake of m-commerce and mobile proximity payments
  • Figure 13: Growth in NFC compared to non-NFC mobile proximity users, 2015-19
  • Figure 14: Growth in total mobile payments users by region, 2013-19
  • Figure 15: Android and Apple iOSX smartphone global sales volumes, 2014-20
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