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市場調查報告書

收費電視廣播的費用比較分析:南美

Pay-TV Pricing Benchmark: Latin America

出版商 Ovum, Ltd. 商品編碼 355525
出版日期 內容資訊 英文 54 Pages
商品交期: 最快1-2個工作天內
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收費電視廣播的費用比較分析:南美 Pay-TV Pricing Benchmark: Latin America
出版日期: 2015年04月16日 內容資訊: 英文 54 Pages
簡介

南美的收費電視廣播市場,規模還非常小,不過正在急速成長。但,初期成本高等成為瓶頸,市場成長率成為仍沒達到潛在水準的狀態。

本報告提供南美 (共10個國家) 的收費電視廣播的月額費用 (2015年4月階段) 的比較分析,各服務形態 (入門級/中級/上級服務)、各功能 (HD、DVR等) 的詳細形勢,及各國市場概況 (主要企業、服務方式等) 的資訊彙整。

第1章 地區市場比較分析

  • 分析範圍
  • 收費電視廣播
  • 服務內容
  • 匯率、其他前提條件
  • 收費電視廣播的費用:比較分析

第2章 各國市場的概要

  • 阿根廷
  • 巴西
  • 智利
  • 哥倫比亞
  • 瓜地馬拉
  • 宏都拉斯
  • 墨西哥
  • 巴拿馬
  • 秘魯
  • 委內瑞拉

第3章 附錄

  • 分析方法
  • 相關調查
  • 著者

圖表一覽

目錄
Product Code: TE0003-000851

This benchmark examines the cost to consumers of accessing pay-TV services in 10 Latin American markets: Argentina, Brazil, Chile, Colombia, Guatemala, Honduras, Mexico, Panama, Peru, and Venezuela. Our analysis is based on monthly pricing (as of April 2015) for entry-level, intermediate, and top-end packages offered by operators accounting for the majority of pay-TV subscribers in each country.

Highlights

  • Pay-TV markets are growing rapidly across Latin America, although in many countries this growth is from a very small base. Despite increased uptake, the industry remains typically characterized by high adoption costs, which have limited its potential for wider and even faster expansion.
  • Compare pay-TV channel offerings, features (HD, DVR, etc.), and pricing within and between 10 Latin American countries
  • Learn how affordable pay-TV packages are for typical consumers in 10 Latin American countries

Features Benefits

  • Compare pay-TV channel offerings, features (HD, DVR, etc.), and pricing within and between 10 Latin American countries
  • Learn how affordable pay-TV packages are for typical consumers in 10 Latin American countries

Questions Answers

  • Who are the dominant pay-TV operators in each country, and how are pay-TV services delivered?
  • What pay-TV channels, features, and pricing are available at the basic, intermediate, and top levels in each country?

Table of Contents

1. Regional benchmark

  • Benchmark scope
  • Premium channels
  • Service buckets
  • Exchange rates and other assumptions
  • Pay-TV pricing benchmark

2. Country summaries

  • Argentina
  • Brazil
  • Chile
  • Colombia
  • Guatemala
  • Honduras
  • Mexico
  • Panama
  • Peru
  • Venezuela

3. Appendix

  • Methodology
  • Further reading
  • Author

Figures & Downloads

  • Figure 1: Average annual GDP (2010-14) for 10 Latin American countries
  • Figure 2: Pay-TV penetration of total households in 10 Latin American countries
  • Figure 3: Average minimum monthly cost for pay-TV packages in 10 Latin American countries
  • Figure 4: Entry-level package pricing as a proportion of GDP per capita in 10 Latin American countries
  • Figure 5: Average pay-TV package costs in 10 Latin American countries
  • Figure 6: Average pay-TV package pricing as a proportion of GDP per capita in 10 Latin American countries
  • Figure 7: Entry-level pay-TV services on a per-player basis ($ PPP)
  • Figure 8: High-level buckets on a per-player basis ($ PPP)
  • Figure 9: Argentina pay-TV operator market shares
  • Figure 10: Argentina basic pay-TV packages - features and pricing
  • Figure 11: Argentina intermediate pay-TV packages - features and pricing
  • Figure 12: Argentina top-tier pay-TV packages - features and pricing
  • Figure 13: Argentina: summary of premium channels offered
  • Figure 14: Argentina: comparison of individual players against defined service buckets
  • Figure 15: Argentina: range of operators' lowest and highest package list prices
  • Figure 16: Brazil pay-TV operator market shares
  • Figure 17: Brazil basic pay-TV packages - features and pricing
  • Figure 18: Brazil intermediate pay-TV packages - features and pricing
  • Figure 19: Brazil top-tier pay-TV packages - features and pricing
  • Figure 20: Brazil: summary of premium channels offered
  • Figure 21: Brazil: comparison of individual players against defined service buckets
  • Figure 22: Brazil: range of operators' lowest and highest package list prices
  • Figure 23: Chile pay-TV operator market shares
  • Figure 24: Chile basic pay-TV packages - features and pricing
  • Figure 25: Chile intermediate pay-TV packages - features and pricing
  • Figure 26: Chile top-tier pay-TV packages - features and pricing
  • Figure 27: Chile: summary of premium channels offered
  • Figure 28: Chile: comparison of individual players against defined service buckets
  • Figure 29: Chile: range of operators' lowest and highest package list prices
  • Figure 30: Colombia pay-TV operator market shares
  • Figure 31: Colombia basic pay-TV packages - features and pricing
  • Figure 32: Colombia intermediate pay-TV packages - features and pricing
  • Figure 33: Colombia top-tier pay-TV packages - features and pricing
  • Figure 34: Colombia: summary of premium channels offered
  • Figure 35: Colombia: comparison of individual players against defined service buckets
  • Figure 36: Colombia: range of operators' lowest and highest package list prices
  • Figure 37: Guatemala pay-TV operator market shares
  • Figure 38: Guatemala basic pay-TV packages - features and pricing
  • Figure 39: Guatemala intermediate pay-TV packages - features and pricing
  • Figure 40: Guatemala top-tier pay-TV packages - features and pricing
  • Figure 41: Guatemala: summary of premium channels offered
  • Figure 42: Guatemala: comparison of individual players against defined service buckets
  • Figure 43: Guatemala: range of operators' lowest and highest package list prices
  • Figure 44: Honduras pay-TV operator market shares
  • Figure 45: Honduras basic pay-TV packages - features and pricing
  • Figure 46: Honduras intermediate pay-TV packages - features and pricing
  • Figure 47: Honduras top-tier pay-TV packages - features and pricing
  • Figure 48: Honduras: summary of premium channels offered within the standard pay-TV plans
  • Figure 49: Honduras: comparison of individual players against defined service buckets
  • Figure 50: Honduras: range of operators' lowest and highest package list prices
  • Figure 51: Mexico pay-TV operator market shares
  • Figure 52: Mexico basic pay-TV packages - features and pricing
  • Figure 53: Mexico intermediate pay-TV packages - features and pricing
  • Figure 54: Mexico top-tier pay-TV packages - features and pricing
  • Figure 55: Mexico: summary of premium channels offered
  • Figure 56: Mexico: comparison of individual players against defined service buckets
  • Figure 57: Mexico: range of operators' lowest and highest package list prices
  • Figure 58: Panama pay-TV operator market shares
  • Figure 59: Panama basic pay-TV packages - features and pricing
  • Figure 60: Panama intermediate pay-TV packages - features and pricing
  • Figure 61: Panama top-tier pay-TV packages - features and pricing
  • Figure 62: Panama: summary of premium channels offered
  • Figure 63: Panama: comparison of individual players against defined service buckets
  • Figure 64: Panama: range of operators' lowest and highest package list prices
  • Figure 65: Peru pay-TV operator market shares
  • Figure 66: Peru basic pay-TV packages - features and pricing
  • Figure 67: Peru intermediate pay-TV packages - features and pricing
  • Figure 68: Peru top-tier pay-TV packages - features and pricing
  • Figure 69: Peru: summary of premium channels offered
  • Figure 70: Peru: comparison of individual players against defined service buckets
  • Figure 71: Peru: range of operators' lowest and highest package list prices
  • Figure 72: Venezuela pay-TV operator market shares
  • Figure 73: Venezuela basic pay-TV packages - features and pricing
  • Figure 74: Venezuela intermediate pay-TV packages - features and pricing
  • Figure 75: Venezuela top-tier pay-TV packages - features and pricing
  • Figure 76: Venezuela: summary of premium channels offered in the standard plans
  • Figure 77: Venezuela: comparison of individual players against defined service buckets
  • Figure 78: Venezuela: range of operators' lowest and highest package list prices
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