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市場調查報告書

OTT視訊的新時代的預測

Forecasting the New Era of OTT Video

出版商 Ovum, Ltd. 商品編碼 355523
出版日期 內容資訊 英文 17 Pages
商品交期: 最快1-2個工作天內
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OTT視訊的新時代的預測 Forecasting the New Era of OTT Video
出版日期: 2015年04月23日 內容資訊: 英文 17 Pages
簡介

本報告提供全球OTT視訊市場相關調查分析,以市場規模與預測為焦點,提供主要經營模式,數位視訊市場預測,建議等系統性資訊。

第1章 摘要

第2章 建議

  • 內容所有者導向
  • OTT供應商導向
  • TV供應商導向
  • 適合CE/設備/終端廠商
  • 適合寬頻網路業者

第3章 市場的狀況

  • 內容所有者
  • OTT供應商
  • TV供應商
  • CE/設備/終端廠商
  • 寬頻網路業者

第4章 市場發展:從線上到主線

  • OTT的新時代
  • OTT視訊的可用性
  • OTT視訊種類的發展
  • 連接設備數、收費OTT視訊
  • Ovum的未來預測

第5章 附錄

圖表

目錄
Product Code: ME0003-000548

Ovum has finalized a major revision of its global OTT video market sizing and forecasting. It includes the main OTT business models across a range of industry metrics. This accompanying report outlines the forecasts' key findings, the global digital video market outlook, and recommendations for the OTT video industry.

Highlights

  • Global OTT video spending has reached a level of maturity that, for the first time, indicates mainstream, mass-market acceptance. After more than a decade, OTT video has, until now, largely supplemented the declining disc-based home video market. But now OTT video has finally come into its own.
  • D2C initiatives such as HBO Now and Sling TV herald a new era in online streaming as premium, stand-alone services based on content once exclusive to traditional pay TV hit the market. While free, ad-supported and bundled multiscreen streaming have driven huge usage volumes, Ovum believes that a new era of streaming entertainment is upon us.
  • Home entertainment is evolving as SVOD services reach the mass market. The emergence of stand-alone - often linear - streaming propositions such as PlayStation Vue and Yaveo represent the first which can truly be seen as substitutes for traditional pay TV.
  • Analyzes the global transactional VOD market and with a particular focus on the outlook to 2019.
  • Assesses the future of OTT video in an increasingly subscription-based world.

Features Benefits

  • Analyzes the global transactional VOD market and with a particular focus on the outlook to 2019.
  • Assesses the future of OTT video in an increasingly subscription-based world.
  • Makes recommendations for the players in the home entertainment, pay TV, consumer electronics, and broadband markets.

Questions Answers

  • How Ovum has improved OTT sizing and forecasting in 2015?
  • What is the current state of play in gloabl OTT video?
  • How will OTT video develop between now and 2019?
  • What platforms, genres, and resolutions, as well as type of devices, will drive growth in global OTT video?

Table of Contents

1. Summary

  • How Ovum has improved OTT sizing and forecasting in 2015

2. Recommendations

  • For content owners
  • For OTT providers
  • For TV providers
  • For CE / device / handset manufacturers
  • For broadband network operators

3. Market status

  • Content owners
  • OTT providers
  • TV providers
  • CE / device / handset manufacturers
  • Broadband network operators

4. Market development: From online to mainline

  • A new era in OTT as global SVOD subscriber numbers pass 100 million
  • OTT video availability is now a mass-market proposition globally, but usage is not
  • Development across OTT video genres
  • Active connected devices and how they are used in terms of paid-for OTT video
  • Ovum's predictions for the future

5. Appendix

  • Methodology
  • Further reading
  • Forthcoming
  • Author

List of Figures

  • Figure 1: Global OTT video revenue, split by EST, TVOD, and SVOD, 2012-19
  • Figure 2: Global OTT video revenue split by platform: 2015 vs. 2019
  • Figure 3: Global OTT video revenue, by regional market shares, 2012-19
  • Figure 4: Global OTT video revenue, by basic genre market shares, 2012-19
  • Figure 5: Global OTT video revenue, by resolution, 2015 vs. 2019
  • Figure 6: Global active OTT video devices, by category, 2012-19
  • Figure 7: Global active OTT video devices in 2019
  • Figure 8: Global mobile, portable, and fixed active devices, by OTT video platform, 2015
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