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市場調查報告書

數位經濟:消費者取向數位出版

Digital Economy 2025: Digital Consumer Publishing

出版商 Ovum, Ltd. 商品編碼 355521
出版日期 內容資訊 英文 17 Pages
商品交期: 最快1-2個工作天內
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數位經濟:消費者取向數位出版 Digital Economy 2025: Digital Consumer Publishing
出版日期: 2015年11月02日 內容資訊: 英文 17 Pages
簡介

本報告提供消費者取向數位出版調查分析,今後出版社所面臨的課題,收益成長的策略等系統性資訊。

第1章 摘要

  • 概要
  • Ovum的見解
  • 建議

第2章 全部的出版社全方位流通管道

  • 替代媒體
  • 出版社的策略
  • 全方位流通管道不意味數位

第3章 品牌前所未有地重要

  • 數位內容市場上的信用事項
  • 新的廣告格式是必須的
  • 出版社需要應對廣告屏蔽的威脅

第4章 出版收益依然是物理媒體具優勢

  • 許多的消費者比起數位更喜好印刷
  • 出版社需要遵從讀者
  • 印刷現況

第5章 人的策展支持內容客制化的成功

第6章 廣告2025年的數位收益優勢

  • 收費內容
  • 隱私問題
  • 讀者的品質值得注意

第7章 附錄

圖表

目錄
Product Code: ME0002-000612

Although many challenges await consumer publishers in the next decade they retain one key asset: consumers still love to read. For publishers to retain their role in 2025, they must leverage the value of their brands, find new distribution partners, deliver valued and personalized content, and create appealing ad experiences for both advertisers and readers.

Highlights

  • Personalization of content and services will remain the Holy Grail for publishers and advertisers, but human curation by editors, rather than algorithms, will be the key to unlocking value.
  • Despite the drive towards digital, in 2025, print revenue will still be ahead of digital revenue in the consumer publishing market.
  • Learn about the key challenges facing publishers in the next decade.
  • Assess the strategies for publisher revenue growth.

Features Benefits

  • Learn about the key challenges facing publishers in the next decade.
  • Assess the strategies for publisher revenue growth.

Questions Answers

  • Which platforms will be most important for publishers?
  • How will publishers compete with digital start-ups entering the publishing space?
  • What is the future of print publishing?

Table of Contents

1. Summary

  • In brief
  • Ovum view
  • Recommendations

2. All publishers will be omnichannel

  • Consumers will force publishers to embrace alternative media
  • Publishers' strategies must reflect the context in which their content is accessed and consumed
  • Omnichannel does not have to mean digital

3. Brands will be more important than ever

  • Trust matters in an overcrowded digital content marketplace
  • New advertising formats require consumer trust to succeed
  • Publishers must address the threat from ad blockers

4. Physical media will still dominate publishing revenue in 2025

  • Many consumers will always prefer print to digital
  • Publishers need to follow their audiences
  • Reports of print's death are greatly exaggerated

5. Human curation will underpin successful content personalization

6. Advertising will dominate digital revenue in 2025

  • Paywalls will be irrelevant for most brands
  • Privacy concerns will continue to inhibit revenue growth
  • Publishers must focus on audience quality, not quantity

7. Appendix

  • Methodology
  • Further reading
  • Authors

List of Figures

  • Figure 1: Ovum's outlook for digital publishingto 2025
  • Figure 2: Ovum's outlook for consumer publishing to 2025
  • Figure 3: The digital consumer is surrounded by content
  • Figure 4: Martha Stewart: The power of omnichannel media
  • Figure 5: The trust cycle
  • Figure 6: Daily Mail's Femail Fashion Finder
  • Figure 7: Ovum's outlook for print consumer publishing to 2025
  • Figure 8: Global consumer publishing revenue, print vs. digital, 2009-19
  • Figure 9: Ovum's outlook for the personalization of consumer publishing to 2025
  • Figure 10: Finding a balance between automation and human curation is vital for personalized content
  • Figure 11: Ovum's outlook for the monetization of publishing through advertising to 2025
  • Figure 12: Global consumer publishing digital revenue, advertising vs. circulation, 2009-19
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