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市場調查報告書

決策矩陣:電信業者用客戶分析解決方案的選擇:2015∼2016年

Ovum Decision Matrix: Selecting a Customer Analytics Solution for Telcos, 2015-16

出版商 Ovum, Ltd. 商品編碼 355292
出版日期 內容資訊 英文 35 Pages
商品交期: 最快1-2個工作天內
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決策矩陣:電信業者用客戶分析解決方案的選擇:2015∼2016年 Ovum Decision Matrix: Selecting a Customer Analytics Solution for Telcos, 2015-16
出版日期: 2015年09月10日 內容資訊: 英文 35 Pages
簡介

電信業者為了在不斷激烈變化的市場環境的競爭中取勝,摸索著怎樣活用資料。分析工具因此是極為重要的工具。可是,持續增多的資料量和種類,要求有計劃且有效率的工具,可生產需要的考察。

本報告提供主要客戶分析供應商,是否互相競爭技術和策略的實施,對市場影響的分析等相關資料,為您概述為以下內容。

第1章 摘要

  • 概要
  • Ovum的見解
  • 主要調查結果

第2章 供應商解決方案的選擇

  • 總括標準
  • 除外標準
  • 調查手法
  • Ovum的等級

第3章 市場與解決方案分析

  • 決策矩陣:電信業者用客戶分析解決方案的選擇:2015∼2016年
  • 市場領導:IBM,NetCracker,SAS
  • 市場挑戰者:Amdocs,Comviva,Ericsson,Flytxt,Guavus,HP
  • 市場模仿者:AsiaInfo,Pontis

第4章 市場領導

  • 市場領導:技術
  • 市場領導:實行
  • 市場領導:對市場的影響

第5章 供應商分析

  • Adobe(Ovum建議:利基供應商)
  • Amdocs(Ovum建議:市場挑戰者)
  • AsiaInfo(Ovum建議:市場模仿者)
  • Comviva(Ovum建議:市場挑戰者)
  • Ericsson(Ovum建議:市場挑戰者)
  • Flytxt(Ovum建議:市場挑戰者)
  • Guavus(Ovum建議:市場挑戰者)
  • HP(Ovum建議:市場挑戰者)
  • IBM(Ovum建議:市場領導)
  • NetCracker(Ovum建議:市場領導)
  • Pontis(Ovum建議:市場模仿者)
  • SAS(Ovum建議:市場領導)

第6章 附屬資料

  • 調查手法
  • 相關報告書
  • 著者
目錄
Product Code: IT0012-000135

Telcos are looking to how data can support their quest for a competitive edge in a rapidly changing market environment. Analytics tools play a critical role in this pursuit. However, the growing volumes and variety of data implies that proper planning and efficient tools will be required to generate the required insights. Ovum has produced this Ovum Decision Matrix to identify how the leading customer analytics vendors stack up against each other in terms of their technology, execution of strategy, and market impact.

Highlights

  • Highlights the key capabilities that vendors bring to telcos in the area of customer analytics to support their customer experience strategies.
  • Provides guidance on what telcos must consider when investing in customer analytics tools
  • Compares the technical features, execution strategy, and market impact ratings for 11 customer analytics vendors selling to the telecoms industry.

Features Benefits

  • Provides guidance on what telcos must consider when investing in customer analytics tools
  • Compares the technical features, execution strategy, and market impact ratings for 11 customer analytics vendors selling to the telecoms industry.

Questions Answers

  • What are the key features that telcos must consider when selecting a customer analytics solution?
  • Which customer analytics solutions will best meet the requirements of telcos?

Table of Contents

1. Summary

  • Catalyst
  • Ovum view
  • Key findings

2. Vendor solution selection

  • Inclusion criteria
  • Exclusion criteria
  • Methodology
  • Ovum ratings

3. Market and solution analysis

  • Ovum Decision Matrix: Customer analytics solutions for telcos, 2015-2016
  • Market leaders: IBM, NetCracker and SAS
  • Market challengers: Amdocs, Comviva, Ericsson, Flytxt, Guavus, HP
  • Market followers: AsiaInfo and Pontis

4. Market leaders

  • Market leaders: technology
  • Market leaders: execution
  • Market leaders: market impact

5. Vendor analysis

  • Amdocs (Ovum recommendation: Challenger)
  • AsiaInfo (Ovum recommendation: Follower)
  • Comviva (Ovum recommendation: Challenger)
  • Ericsson (Ovum recommendation: Challenger)
  • Flytxt (Ovum recommendation: Challenger)
  • Guavus (Ovum recommendation: Challenger)
  • HP (Ovum recommendation: Challenger)
  • IBM (Ovum recommendation: Leader)
  • NetCracker (Ovum recommendation: Leader)
  • Pontis (Ovum recommendation: Follower)
  • SAS (Ovum recommendation: Leader)

6. Appendix

  • Methodology
  • Further reading
  • Author

Figures

  • Figure 1: Ovum Decision Matrix: Customer analytics solutions for telcos, 2015-16
  • Figure 2: Expanded view of Ovum Decision Matrix: Customer analytics solutions for telcos, 2015-16
  • Figure 3: Ovum Decision Matrix: Customer analytics solutions for telcos, 2015-16 - Market leaders - technology
  • Figure 4: Ovum Decision Matrix: Customer analytics solutions for telcos, 2015-16 - Market leaders - execution
  • Figure 5: Ovum Decision Matrix: Customer analytics solutions for telcos, 2015-16 - Market leaders - market impact
  • Figure 6: Amdocs radar diagrams
  • Figure 7: AsiaInfo radar diagrams
  • Figure 8: Comviva radar diagrams
  • Figure 9: Ericsson radar diagrams
  • Figure 10: Flytxt radar diagrams
  • Figure 11: Guavus radar diagrams
  • Figure 12: HP radar diagrams
  • Figure 13: IBM radar diagrams
  • Figure 14: NetCracker radar diagrams
  • Figure 15: Pontis radar diagrams
  • Figure 16: SAS radar diagrams
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