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市場調查報告書

媒體·廣播產業上ICT企業的考察(2016年)

2016 ICT Enterprise Insights in the Media and Broadcast Industry

出版商 Ovum, Ltd. 商品編碼 355278
出版日期 內容資訊 英文 10 pages
商品交期: 最快1-2個工作天內
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媒體·廣播產業上ICT企業的考察(2016年) 2016 ICT Enterprise Insights in the Media and Broadcast Industry
出版日期: 2015年12月22日 內容資訊: 英文 10 pages
簡介

急速變化的商務展望,持續帶給ICT策略和投資莫大影響。各產業的ICT提供者必須了解國家和產業層級企業的需求,並徹底厘清策略是否符合客戶的要求。

本報告提供2016年媒體企業的IT投資優先事項,及內容的供應鏈中,預計將帶來更高投資回收的是何種技術等資訊,為您概述為以下內容。

第1章 摘要

  • 概要
  • Ovum的見解
  • 主要的訊息

第2章 建議

  • 給企業的建議
  • 給供應商的建議

第3章 活化2016年投資的OVP,資源調度,DRM

  • 保護媒體的資產價值、提高運用的效率性是主要的投資促進要素
  • 企業為了更高的投資報酬率的上遊吸引視聽眾技術預測
  • 品牌評估的追蹤和增加監視分析的投資的媒體企業

第4章 Ovum的ICT企業分析計劃

  • 就各行來看的商務IT與通訊的考察

第5章 附屬資料

  • 調查手法
  • 著者
目錄
Product Code: IT0006-000277

The rapidly changing business landscape is increasingly impacting ICT strategy and investment. Industry ICT suppliers must understand enterprises' needs at a country and industry level to ensure that strategies are aligned to customer requirements. Ovum's

Highlights

  • Ovum's 2016 ICT Enterprise Insights survey demonstrates how online video delivery platforms (OVPs), resource scheduling, and digital rights management (DRM) will see the greatest budget growth in 2016.
  • Identifies the IT needs of the media and broadcast technology industry globally.
  • Analyzes top findings from Ovum's ICT Enterprise Insights program for the media and broadcast technology industry.

Features Benefits

  • Identifies the IT needs of the media and broadcast technology industry globally.
  • Analyzes top findings from Ovum's ICT Enterprise Insights program for the media and broadcast technology industry.

Questions Answers

  • What are the top IT spending priorities for media enterprises in 2016?
  • Which technology stacks are been perceived to offer higher ROI in the content supply chain in 2016?

Table of Contents

1. Summary

  • Catalyst
  • Ovum view
  • Key messages

2. Recommendations

  • Recommendations for enterprises
  • Recommendations for vendors

3. OVPs, resource scheduling, and DRM will drive investments in 2016

  • Preserving media asset value and improving operational efficiencies are key investment drivers
  • Enterprises expect upstream audience engagement technologies to offer higher ROI
  • Media enterprises are going to invest in analytics to track and monitor brand reputation

4. Ovum's ICT Enterprise Insights Program

  • IT and communications insight by line of business

5. Appendix

  • Methodology
  • Author

Figures

  • Figure 1: IT spending plans for media enterprise over the next 18 months by technology
  • Figure 2: The perceived annual ROI by media technology
  • Figure 3: Analytics deployment status
  • Figure 4: The scope of Ovum's ICT Enterprise Insights mega-survey
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