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市場調查報告書

多樣平台權的收益化:在分散化的線上影片市場上創造機會

Monetizing Multi-platform Rights: Creating Opportunities in a Fragmented Online Video Market

出版商 Ovum, Ltd. 商品編碼 355273
出版日期 內容資訊 英文 9 Pages
商品交期: 最快1-2個工作天內
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多樣平台權的收益化:在分散化的線上影片市場上創造機會 Monetizing Multi-platform Rights: Creating Opportunities in a Fragmented Online Video Market
出版日期: 2015年04月01日 內容資訊: 英文 9 Pages
簡介

媒體企業面臨著複雜化增加的價值鏈和即時提供內容目標的附加性課題,而引進提供權利和權利金的第三波。

本報告提供2015年活化歐洲的新權利和權利金系統的安裝之主要機能、提供媒體企業將多樣平台內容收益化的方分析,為您概述為以下內容。

第1章 摘要

  • 概要
  • Ovum的見解
  • 主要的訊息

第2章 活化內容消費的多樣平台權利管理的需求

  • 有助於風險迴避的權利和權利金功能的第三波
  • 媒體資產權的不使用和複製購買產生的收益損失

第3章 競爭不可或缺的單一媒體資產權收益化

  • 透過多樣平台分析有助於檢測各行業系統對企業的單一媒體資產實際成果
  • 多樣平台分析與非結構化元資料的考察關係到歐洲新權利和權利金系統引進的擴大

第4章 建議

  • 給企業的建議
  • 給供應商的建議

第5章 附屬資料

  • 相關報告書
  • 定義
  • 調查手法
  • 著者
目錄
Product Code: IT0006-000254

Media enterprises faced with an increasingly complex value chain and additional challenges in distributing targeted content in real time are being driven to adopt a third wave of rights and royalties offerings.

Highlights

  • The fragmented consumption of media content is driving a need for multi-platform rights management. This is driving the adoption of vertical rights and royalties systems.
  • The monetization of single media asset rights is vital for competitive advantage. This is driving the adoption of horizontal systems.
  • Provides insights into the third wave of rights and royalties offerings for film studios and broadcasters. Explains the changing dynamics of the rights and royalties market, with emphasis on multi-platform rights analytics and reporting functionality.
  • Identify the core functionalities that media enterprises should consider in a rights and royalties system to improve competitive advantage, such as modules and plug-ins to help reduce revenue loss from duplicated and unused rights.

Features Benefits

  • Provides insights into the third wave of rights and royalties offerings for film studios and broadcasters. Explains the changing dynamics of the rights and royalties market, with emphasis on multi-platform rights analytics and reporting functionality.
  • Identify the core functionalities that media enterprises should consider in a rights and royalties system to improve competitive advantage, such as modules and plug-ins to help reduce revenue loss from duplicated and unused rights.

Questions Answers

  • What core functionalities will drive new rights and royalties system installation across Europe in 2015?
  • How can media enterprises monetize multi-platform content?

Table of Contents

1. Summary

  • Catalyst
  • Ovum view
  • Key messages

2. Fragmented content consumption is driving the need for multi-platform rights management

  • The third wave of rights and royalties functionalities helps to mitigate risk
  • Unused and duplicate purchases of media asset rights increase revenue loss

3. The monetization of single media asset rights is vital for competitive advantage

  • Horizontal systems with multi-platform analytics will help enterprises to measure single media asset performance
  • Multi-platform analytics and insights on unstructured metadata to spur installation of new rights and royalties systems in Europe

4. Recommendations

  • Recommendations for enterprises
  • Recommendations for vendors

5. Appendix

  • Further reading
  • Definitions
  • Methodology
  • Author

Figures

  • Figure 1: The three waves of rights and royalties systems
  • Figure 2: European media enterprises' revenue loss due to unused and duplicate rights
  • Figure 3: Multi-platform analytics and reporting schematic
  • Figure 4: European media enterprises' top-priority functionalities in new rights and royalties system deployments in Europe
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