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市場調查報告書

內容有效化平台:建立媒體和零售的整合

Content Activation Platforms: Shaping Media-Retail Convergence

出版商 Ovum, Ltd. 商品編碼 355271
出版日期 內容資訊 英文 10 Pages
商品交期: 最快1-2個工作天內
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內容有效化平台:建立媒體和零售的整合 Content Activation Platforms: Shaping Media-Retail Convergence
出版日期: 2015年06月23日 內容資訊: 英文 10 Pages
簡介

現今的市場行銷,為了提高數位顧客的加入比率,而轉換到具有文思與熱情的資訊為主之內容發展。

本報告提供內容有效化平台的引進促進要素和影像內廣告及資訊販售亭(資訊站)媒體公司必要不可或缺的理由,透過出版社與廣告主的聯合產生的終端間內容有效化無間斷收益結構,供應商對此之配合措施等相關資料,為您概述為以下內容。

第1章 摘要

  • 概要
  • Ovum的見解
  • 主要的訊息

第2章 建議

  • 給企業的建議
  • 給供應商的建議

第3章 1000廣告曝光率值的互動影像

  • 為提升加入率而轉換到互動影像內內容的市場行銷
  • 線上影片、影像、EC的飛躍性成長之主要促進要素

第4章 出版社與廣告主新的合作收益化模式

  • 內容有效化平台供應商針對出版社的新收益流程
  • 影像的自動打上標籤和雙重的收益化手段是其關鍵

第5章 各地區的網絡連接平台和終端間內容有效化

  • 透過業種別之第三方整合、行動、DIY來提升永續性
  • 多言語分析與提高影像的互動性擴大加入率

第6章 附屬資料

  • 調查手法
  • 相關報告書
  • 著者
目錄
Product Code: IT0006-000244

Today's marketers are steadily shifting focus toward contextual and intense information-centric content to enhance digital customer engagement rates.

Highlights

  • In-image ads generate, on average, higher click-through rates (CTRs) than static banner and display formats.
  • Highlights key trends and drivers enhancing adoption rates of content activation platforms worldwide.
  • Highlights the new revenue sharing model of digital publishers.

Features Benefits

  • Highlights key trends and drivers enhancing adoption rates of content activation platforms worldwide.
  • Highlights the new revenue sharing model of digital publishers.

Questions Answers

  • What is driving adoption of content activation platforms?
  • Why are in-image advertising and e-commerce kiosks essential for media enterprises worldwide?
  • How are vendors creating a seamless end-to-end content activation ecosystem in close tie-up with publishers and advertisers?

Table of Contents

1. Summary

  • Catalyst
  • Ovum view
  • Key messages

2. Recommendations

  • Recommendations for enterprises
  • Recommendations for vendors

3. An interactive image is worth a thousand impressions

  • Marketers push toward interactive in-image content to improve engagement rates
  • The exponential growth in online videos, images, and e-commerce is the core driver

4. A collaborative new monetization model for publishers and advertisers

  • Content activation platform vendors offer a new recurring revenue stream for publishers
  • Automated image tagging workflow and dual monetization avenues are key

5. Connected platforms and end-to-end content activation across geographies

  • Using horizontal third-party integration, mobile, and DIY to improve sustainability
  • Enhance multi-language analytics and image interactivity to scale up engagement rates

6. Appendix

  • Methodology
  • Further reading
  • Author

Figures

  • Figure 1: The interactive in-image content monetization workflow
  • Figure 2: A content activation platform vendor's customer engagement path
  • Figure 3: Digital publishers' new revenue sharing model
  • Figure 4: Content activation platforms' strategic and technology value propositions
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