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市場調查報告書

由於零售業者的整合通訊 (UC) 的實踐的方法

Show Me the Money: Retailers Take a Pragmatic Approach to Unified Communications

出版商 Ovum, Ltd. 商品編碼 354642
出版日期 內容資訊 英文 15 Pages
商品交期: 最快1-2個工作天內
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由於零售業者的整合通訊 (UC) 的實踐的方法 Show Me the Money: Retailers Take a Pragmatic Approach to Unified Communications
出版日期: 2015年09月22日 內容資訊: 英文 15 Pages
簡介

整合通訊 (UC) ,對零售業者來說是擴大銷售額的新手段和銷售後支援的合理化手段,以及,作為連接客戶與產品專家的手段和消費體驗的差異化的手段,隱藏著大幅可能性。

本報告提供零售業者的高度通訊技術的引進趨勢的相關調查,零售業者對高度通訊技術的投資想法,高度通訊技術的引進因素分析,引進可得到優點的零售業者的檢驗,由於UC解決方案的零售業者的有效利用方法,WebRTC的優點等彙整資料。

第1章 摘要

  • 概要
  • Ovum的見解
  • 建議

第2章 市場概要

  • 高度的通訊技術的推動

第3章 零售業者的經營模式與其伴隨的通訊策略

  • 零售業者的UC的利用法
  • 的維持商店內通訊的改善:質樸

第4章 行動UC改善消費體驗

  • 行動UC連結客戶與產品專家
  • 行動UC改善與客戶的通訊:大規模的投資是必須的

第5章 零售業者的WebRTC改善電子商務

  • Amazon:視訊慢慢成為顧客服務的主流
  • 視訊的NPS (Net Promoter Scores) 及提高銷售額規模的貢獻
  • 並不適合所有人的Web型通訊

第6章 附錄

圖表

  • 各零售銷售通路的IT預算
  • 零售業者的UC投資的成功的檢測法
  • 零售業者的視訊會議的利用
目錄
Product Code: EI0016-000012

Unified communications (UC) holds great promise for retailers looking for new ways to drive sales, streamline post-sale support, connect customers with product experts, and deliver a differentiated shopping experience.

Highlights

  • Retailers have diverse attitudes to investing in advanced communications for their businesses.
  • Retailers opting for traditional telephony-centric communications solutions can have much to gain from migrating digital systems to IP.
  • Assesses the top trends impacting retailers' adoption of advanced communications technology.
  • Details how specific kinds of retailer can benefit from advanced communications technology.

Features Benefits

  • Assesses the top trends impacting retailers' adoption of advanced communications technology.
  • Details how specific kinds of retailer can benefit from advanced communications technology.

Questions Answers

  • How are retailers leveraging UC solutions?
  • How will WebRTC benefit retailers?

Table of Contents

1. Summary

  • In brief
  • Ovum view
  • Recommendations

2. Market outline

  • Promoting advanced communications

3. Retailers' business models dictate their communications strategies

  • How retailers use UC
  • Improving in-store communications: Keep it simple

4. Mobile UC improves the shopping experience

  • Mobile UC connects customers with product experts
  • Improving customer communications via mobile UC requires significant investments

5. Retailers improve e-commerce with WebRTC

  • Amazon nudges video toward the customer service mainstream
  • Video can result in higher Net Promoter Scores and sales value
  • Web-based communications are not for everyone

6. Appendix

  • Methodology
  • Further reading
  • Author

Figures & Downloads

  • Figure 1: IT budget by retail channel
  • Figure 2: How retailers measure the success of UC investments
  • Figure 3: The key uses of video conferencing by retailers
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