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市場調查報告書

美國的TV市場最新趨勢

US TV Update

出版商 Ovum, Ltd. 商品編碼 348632
出版日期 內容資訊 英文 34 Pages
商品交期: 最快1-2個工作天內
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美國的TV市場最新趨勢 US TV Update
出版日期: 2015年08月05日 內容資訊: 英文 34 Pages
簡介

本報告提供美國的TV市場現狀調查、各種技術的FTA&收費電視、下一代TV倡議、OTT視訊趨勢和TV的評級、收益、市場佔有率、計劃、廣告等相關分析彙整。

焦點

  • DISH Network:該公司的Sling TV服務攬進有線電視解約者
  • 轉為數位有助於美國的有線經營者維持客戶

特徵、優點

  • 美國的TV市場上與OTT競爭的影響分析
  • 比較加入美國TV市場的各種經營者的策略

目錄

  • 摘要
  • Ovum的見解
  • 國家指標、TV市場概要
  • 收費電視環境
  • 下一代TV、OTT視訊
  • TV視聽、節目
  • TV廣告
  • TV預測
  • 附錄
目錄
Product Code: ME0003-000573

A detailed update of the US TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.

Highlights

DISH Network has also taken on cord-cutters with its Sling TV offering, allowing live viewing over the Internet.

The switch to digital is helping US cable players retain customers, combating both DTH and OTT competitors.

Features and benefits

Assess the impact of OTT competition on the US TV marketCompare the strategies of different operators in the US TV market

Key questions answered

  • How are TV providers responding to the rise of OTT companies like Netflix?
  • How are operators using M&A to further their strategies?

Table of Contents

  • Summary
  • Ovum view
  • Country indicators and TV overview
  • Pay-TV landscape
  • Next-generation TV and OTT video
  • TV viewing and programming
  • TV advertising
  • TV forecasts
  • Appendix
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