US TV Update
|出版商||Ovum (TMT Intelligence, Informa)||商品編碼||348632|
|出版日期||內容資訊||英文 34 Pages
A detailed update of the US TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.
DISH Network has also taken on cord-cutters with its Sling TV offering, allowing live viewing over the Internet.
The switch to digital is helping US cable players retain customers, combating both DTH and OTT competitors.
Assess the impact of OTT competition on the US TV marketCompare the strategies of different operators in the US TV market