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市場調查報告書

決策矩陣:數位行銷平台的選擇 (2015年∼2016年)

Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16

出版商 Ovum, Ltd. 商品編碼 338288
出版日期 內容資訊 英文 34 Pages
商品交期: 最快1-2個工作天內
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決策矩陣:數位行銷平台的選擇 (2015年∼2016年) Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16
出版日期: 2015年07月08日 內容資訊: 英文 34 Pages
簡介

本報告以數位行銷平台的主要供應商 (7公司) 為主題,決策矩陣為基礎,提供解決方案的選擇、市場與解決方案分析、各公司的評估等相關的系統性資訊。

摘要

  • 發展要素
  • Ovum的見解
  • 主要調查結果

供應商解決方案的選擇

  • 對象標準
  • 除外標準
  • 選擇方法
  • Ovum的評級

市場與解決方案分析

  • Ovum決策矩陣:數位行銷平台
  • 市場領導:Adobe、IBM、Oracle、Salesforce
  • 市場挑戰者:SAS、Teradata
  • 市場追隨者:Marketo
  • 技術
  • 實行
  • 市場影響

供應商分析

  • Adobe (Ovum推薦:領導者)
  • IBM (Ovum推薦:領導者)
  • Marketo (Ovum推薦:追隨者)
  • Oracle (Ovum推薦:領導者)
  • Salesforce (Ovum推薦:領導者)
  • SAS (Ovum推薦:挑戰者)
  • Teradata (Ovum推薦:挑戰者)

附錄

  • 調查手法
  • 參考文獻
  • 著者
目錄
Product Code: IT0020-000135

Synopsis

This report evaluates the propositions of what Ovum considers to be the leading seven digital marketing platform vendors serving the global enterprise marketplace.

introduction

This report evaluates the propositions of what Ovum considers to be the leading seven digital marketing platform vendors serving the global enterprise marketplace.

Highlights

  • From a pure technology viewpoint there is little apparent difference between the vendors, with most filling gaps in their product range through acquisitions or the use of partners' products.

Features Benefits

  • Evaluates suppliers of enterprise digital marketing platforms using a robust and proven methodology.
  • Assesses the key market shifts, new directions, and vendor positions.

Questions Answers

  • What product technologies should enterprise buyers include in their requests for information?
  • Which vendors should be invited to bid for enterprise digital marketing platform contracts?

Table of Contents

Summary

  • Catalyst
  • Ovum view
  • Key findings

Vendor solution selection

  • Inclusion criteria
  • Exclusion criteria
  • Methodology
  • Ovum ratings

Market and solution analysis

  • Ovum Decision Matrix: Digital Marketing Platforms, 2015-16
  • Market leaders: Adobe, IBM, Oracle, Salesforce
  • Market challengers: SAS and Teradata
  • Market followers: Marketo
  • Technology
  • Execution
  • Market impact

Vendor analysis

  • Adobe (Ovum recommendation: Leader)
  • IBM (Ovum recommendation: Leader)
  • Marketo (Ovum recommendation: Follower)
  • Oracle (Ovum recommendation: Leader)
  • Salesforce (Ovum recommendation: Leader)
  • SAS (Ovum recommendation: Challenger)
  • Teradata (Ovum recommendation: Challenger)

Appendix

  • Methodology
  • Further reading
  • Author
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