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市場調查報告書

趨勢觀察 (2015年):通訊市場

2015 Trends to Watch: Telecoms Market

出版商 Ovum, Ltd. 商品編碼 338197
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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趨勢觀察 (2015年):通訊市場 2015 Trends to Watch: Telecoms Market
出版日期: 2015年01月09日 內容資訊: 英文
簡介

在費用壓力增加,競爭激烈化,確保新收益的困難中,2015年的通訊市場上固定.行動部門匯流輩受重視。特別是西歐地區上四合一服的需求更是固定業者及行動業者推動M&A的結果。

本報告提供全球通訊市場趨勢的相關調查,提供您匯流,整合,商品搭售,費用,新收益機會等固定、行動寬頻部門形成的主要趨勢,同時彙整今年的語音·資料收益及用戶數的成長預測等資料。

摘要

  • 發展要素
  • Ovum的見解
  • 主要訊息

今年的收益的展望

  • 行動語音收益:歐洲預計受到最大打擊

今年的用戶的展望

  • 行動也成長,但固定寬頻成長率領先
  • 高速寬頻的發展讓固定·行動佔優勢
  • 變成自Wi-Fi:整合前進了的服務減少解除合同的一點兒幫助
  • 競爭促使次世代接取,轉換的課題日益嚴重

連接服務的收益化

  • 為了LTE·光纖服務的收益化而需要費用新改革
  • 四合一服務的重要性增加,多合一服務更加普及
  • 網路電視這個次世代接取的理由:嚴格的視線
  • 間接的收益化及客戶保持也很重要

整合

  • 四合一服務的追求推動匯流·整合

客戶經驗

  • 通訊業者需要解除對客戶而言的設備·服務複雜度

附錄

  • 調查手法
  • 相關報告
  • 著者

摸索新的商機

  • 通訊業者正在摸索擴大連接性到新的利用領域之方法
  • VAS成為主要的差別化因素,甚至可提升混合ARPU而興起
  • 在固定·行動服務的商品搭售擴大中,通訊業者嘗試著利用整合型服務來創新
目錄
Product Code: TE0009-001381

Synopsis

Convergence of the fixed-mobile sectors will become crucial in 2015, as revenues remain under pressure, competition increases, and new revenues continue to be difficult to come by.

Introduction

Convergence of the fixed-mobile sectors will become crucial in 2015, as revenues remain under pressure, competition increases, and new revenues continue to be difficult to come by. The need to have a quad-play service is driving fixed-only and mobile-led operators, particularly in Western Europe, to invest billions of dollars on M&A in order to have a quad-play service.

Highlights

  • Faced with saturated mobile and fixed markets, and new challenger operators disrupting the market, the longevity of leading fixed-only broadband operators and mobile-centric operators is doubtful. These operators are making quad-play bundling the center of their strategies, and that has sparked a wave of M&A.

Features Benefits

  • Evaluates key trends that we expect to dominant the mobile and fixed broadband landscape in 2015, including convergence, consolidation, bundling, pricing, and new revenue opportunities.
  • Quantifies the revenue (voice and data) and subscription growth prospects for 2015.

Questions Answers

  • Why have operators in Western Europe, South America, and the US spent billions of dollars on acquisitions and why do we expect this to continue in 2015?
  • What will be the key new revenue drivers for 2015?

Table of Contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Revenue outlook for 2015

  • Mobile voice revenues will be hit hardest in Europe

Subscription outlook for 2015

  • Mobile to grow by 5.2%, but fixed broadband leads with subscription growth of 7.2%
  • Evolution to high-speed broadband dominates fixed and mobile
  • Wi-Fi becomes a more integrated service proposition and helps to reduce churn
  • Competition driving next-generation access, migration challenges to intensify

Monetizing connectivity services

  • More tariff innovation required to monetize LTE and fiber services
  • Multi-play penetration to reach 50%, as quad play increases in relevance
  • IPTV as a justification for next-generation access to come under scrutiny
  • Indirect monetization and customer retention are also important

Consolidation

  • The quest for quad play drives convergence consolidation

Customer experience

  • Telcos need to manage device and service complexity for customers

Appendix

  • Methodology
  • Further reading
  • Author

Seeking new revenue opportunities

  • Operators seek to extend connectivity into new usage areas
  • VAS emerges as a key differentiator and can even boost blended ARPU
  • Operators innovate on converged services, as bundling of fixed and mobile services rises
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