Product Code: IT0014-002970
The market for analytic services is evolving, encompassing new types of buyers, increasingly diverse requirements, and greater depth and breadth of necessary skills. This Trends to Watch research explores the changing market in 2015, providing insight into what is driving its evolution and practical advice for both buyers and sellers of analytic services.
Services have consistently played a significant role in the delivery of analytical capability, from a technology delivery perspective and the provision of business analysis expertise. The market for these services has enjoyed double-digit growth over the past five years in response to heightened interest in the value of data as both a source of potentially valuable insight and an increasingly complex regulatory reporting environment.
- The scale and nature of this market is changing and the service types offered are evolving to meet an expanding range of requirements. While models of engagement are still surprisingly rigid, flexibility is the new watchword for this services market.
- Identifies four key trends that will shape the market for analytics services in 2015.
- Explores the drivers to change and what they mean in practical terms for both buyers and sellers of analytic services.
- Identifies the means by which flexibility can be delivered for prospects and clients by the expanding range of vendors in the market.
- Why is the market for analytic services changing as it grows?
- Which models of engagement offer the most benefit for client and vendor?
Table of Contents
- Ovum view
- Key messages
- Recommendations for enterprises
- Recommendations for vendors
Business trends and technology enablers
- 2015 trends in analytics services
New opportunity: the scale and nature of the market for analytic services is changing
- An expanded audience means speaking a different language
- Big data, self-serve, and the cloud are redefining data technology
- A shortage of data skills is heating up the market
- IT versus the business, revisited
- Many vendors, broad capability: partnership is key
Evolving service delivery: service types are changing to meet an expanding range of requirements
- The value of getting it right from day one
- Quick, modular engagements: win-win?
- The majority of the market is still about the fundamentals
- Injecting analytics' value into existing agreements
Time and materials: models of engagement are still surprisingly rigid
- Risk/reward? Risk/risk
- Time and materials is an acceptable compromise
- Fixed price a useful tool in some cases
Flexibility: the new watchword of analytic services
- Meeting diversity with agility
- Acquisition or partnering for capability is essential
- Analytics needs to be embedded into business as usual