Cover Image
市場調查報告書

決策矩陣:Telco(電信運營商)用CRM解決方案的選擇

Ovum Decision Matrix: Selecting a CRM Solution for Telcos, 2014-15

出版商 Ovum, Ltd. 商品編碼 300163
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
Back to Top
決策矩陣:Telco(電信運營商)用CRM解決方案的選擇 Ovum Decision Matrix: Selecting a CRM Solution for Telcos, 2014-15
出版日期: 2014年03月18日 內容資訊: 英文
簡介

各Telco(電信運營商)公司,為了確實保住客戶基礎,需要盡可能提供最高的服務。因此,各Telco公司投資顧客關係管理(CRM)解決方案,那提供減少客戶流失,提高服務的有效性,客戶資料的單一資訊來源,及行銷、促銷通訊的一元管理的積極服務。

本報告提供通訊市場上CRM調查分析,通訊產業上主要CRM供應商的詳細分析,各供應商分類為市場領導,市場挑戰者及市場追隨者,Telco(電信運營商)的解決方案選擇次序的幫助等,為您概述為以下結構。

摘要

  • 發展要素
  • Ovum的見解
  • 主要的訊息

市場發展推動因素與趨勢

  • CRM試圖涵蓋複數流通管道
  • 雲端基礎CRM的措施
  • 巨量資料分析工具的利用增加
  • 社群、行動CRM功能在舞台中央
  • 申請系統的整合為關鍵

供應商解決方案的選擇

  • 包含的評價標準
  • 未包含的評價標準
  • 選擇手法
    • 技術評估
    • 策略分析-客戶支援倡議
    • 對市場的影響力
  • Ovum的評級

市場與解決方案分析

  • Ovum決策矩陣:Telco用CRM,2014-15年
  • 市場領導:供應商解決方案
  • 市場上挑戰者:供應商解決方案

市場領導

  • 市場領導比較
  • 市場領導:技術
  • 市場領導:策略
  • 市場領導:對市場的影響力

供應商分析

  • Amdocs:領導者
    • 推薦:最後候補
  • AsiaInfo:挑戰者
    • 推薦:討論
  • Microsoft Dynamics CRM:挑戰者
    • 推薦:討論
  • Oracle Siebel CRM:領導者
    • 推薦:最後候補
  • SAP:挑戰者
    • 推薦:討論
  • Salesforce.com:領導者
    • 推薦:最後候補

建議

  • 保險公司的建議
  • UCC供應商的建議

附屬資料

  • 相關報告書
  • 著者
  • Ovum諮詢
  • 免除責任

圖表

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: IT024-000006

Synopsis

This Ovum Decision Matrix (ODM) examines the competitive dynamics of the market for CRM in telecoms. It assesses the technology strengths, market impact, and strategy of vendors in this space to assist telcos with the solution selection process.

introduction

Telcos need to provide the best possible service to ensure they hold on to their existing customer base. As a result, telcos are investing in customer relationship management (CRM) solutions that will help them provide proactive services to reduce churn, improve service effectiveness, provide a single source for customer data, and unify marketing and promotional communications

Highlights

  • This ODM examines the competitive dynamics for CRM in the telecoms market, and provides telcos with analysis to inform the selection process based on a product's strength, market impact, and ability to support various aspects of a telco's CRM.
  • This is essential reading for telco executives looking to invest in a CRM solution over the next 12-18 months.

Features Benefits

  • Provides detailed analysis of leading CRM vendors in the telecoms industry.
  • Categorizes vendors as market leaders, market challengers, and market followers.
  • Assists telcos in the solution selection process.

Questions Answers

  • Who are the leading providers for CRM to the telecoms industry?
  • What are the key capabilities of the leading CRM vendors?
  • Which CRM vendors suit my specific requirements?

Table of Contents

SUMMARY

  • Catalyst
  • Ovum view
  • Key findings

Market drivers and developments

VENDOR SOLUTION SELECTION

  • Inclusion criteria
  • Exclusion criteria
  • Methodology
  • Ovum ratings

MARKET AND SOLUTION ANALYSIS

  • Ovum Decision Matrix: CRM for Telcos, 2014-15
  • Market leaders: vendor solutions
  • Market challengers: vendor solutions

MARKET LEADERS

  • Market leader comparison
  • Market leaders: technology
  • Market leaders: strategy
  • Market leaders: market impact

VENDOR ANALYSIS

  • Amdocs: leader
  • AsiaInfo: challenger
  • Microsoft Dynamics CRM: challenger
  • Oracle Siebel CRM: leader
  • SAP: challenger
  • Salesforce.com: leader

APPENDIX

  • Further reading
  • Author
  • Ovum Consulting
  • Disclaimer
Back to Top