Cover Image
市場調查報告書

預付無線的將來

US Prepaid Update, April 2016

出版商 Ovum, Ltd. 商品編碼 166570
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
Back to Top
預付無線的將來 US Prepaid Update, April 2016
出版日期: 2016年06月22日 內容資訊: 英文
簡介

全球各地的無線電信業者為回應擴大的客戶需求,對預付無線展現了高度興趣。

本報告,訪問3個地區的19家電信業者,並針對預付無線服務的策略進化等,由下列摘要形式闡述。

摘要

  • 概要
  • Ovum的見解
  • 主要訊息
  • 給電信業者的建議
  • 給OSS/BSS廠商的建議

全球各地的預付無線的歷史

  • 全球的無線客戶中最多的是預付的客戶
  • 電信業者逐漸遠離從預付至後付款的轉移策略

新客戶的需求促使電信業者的預付服務與功能擴大

  • 地區和電信業者不同的預付的方式與行動方式
  • 客戶希望從預付無線獲得更多

電信業者對於預付採取複合方式

  • 以各種型態出現的複合方案
  • 客戶的選擇、成本的管理、客戶忠誠度促進複合服務模式的轉移
  • 電信業者以綑綁式預付服務邁向高級市場、以會議基礎的方案邁向大眾市場
  • 2010年以後的複合方案

策略性的預付區塊與客戶忠誠度

  • 電信業者導入更精密的客戶分類策略
  • 使用類型和收益的預付客戶分類
  • 客戶忠誠度為成功的預付策略的重大要素
  • 北美以及亞太地區的電信業者為促進客戶忠誠度而採取不同的方式

預付顯現了獨特的服務提供課題

  • 預付服務的收費系統課題
  • 新預付策略的實施對許多電信業者來說,代表了既有OSS/BSS系統的升級
  • 轉移、整合、邁向市場的速度、彈性為既有OSS/BSS的安裝時的電信業者的課題一覽表的首位

附屬資料

  • 調查方式
  • 相關報告
  • 作者
  • Ovum諮詢
  • 免責聲明

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: TE0001-001028

Wireless operators added 6.7m new connections in 3Q15 to end with 408.6m total wireless connections. The prepaid segment grew in 4Q15, although net additions were 75.3% less in 4Q15 than 3Q15. Prepaid retail subs grew by 194.5k subscribers, while prepaid

Highlights

  • T-Mobile and AT&T, with their strong prepaid brands Metro PCS and Cricket, respectively, led prepaid net adds in 4Q15, each with 469,000 net adds. Other than a 7,000 gain by US Cellular, all others reported prepaid segment losses.
  • Device upgrade programs aim to boost equipment sales and combat the lengthening device replacement cycle that has emerged with the shift from subsidized devices to EIP.
  • Two-year service contracts have all but disappeared from the US market. Without service contracts and subsidized devices, the postpaid options compete much more directly with the prepaid options. This could be a reason that the prepaid market has become m
  • Learn about prepaid subscriber year-on-year growth trends by major US operators.
  • Compare total, postpaid, and prepaid subscriber and market share trends by operator year-on-year.

Features Benefits

  • Learn about prepaid subscriber year-on-year growth trends by major US operators.
  • Compare total, postpaid, and prepaid subscriber and market share trends by operator year-on-year.
  • Compare US operator KPIs and major activities in the quarter, especially as they relate to prepaid.

Questions Answers

  • What is the customer segment mix by US operator in 4Q15?
  • How did prepaid churn rates in 4Q15 compare across US operators and how have they changed over the past five quarters?
  • What trends in the market are helping to grow the BYOD trend?

Table of Contents

SUMMARY

  • In a nutshell
  • Ovum view
  • Key messages
  • Recommendations for operators
  • Recommendations for OSS/BSS vendors

HISTORY OF PREPAID WIRELESS AROUND THE GLOBE

  • Most wireless customers worldwide are prepaid customers
  • Operators are moving away from prepaid-to-postpaid migration strategies

NEW CUSTOMER DEMANDS ARE DRIVING OPERATORS TO EXPAND PREPAID SERVICES AND FEATURES

  • Prepaid approaches and motivations vary by region and by operator
  • Customers want more from prepaid wireless

OPERATORS TAKE A HYBRID APPROACH TO PREPAID

  • Hybrid plans come in many forms
  • Customer choice, cost control, and loyalty are driving the shift towards hybrid service models
  • Operators move up-market with bundled prepaid services, and down-market with session-based plans
  • Hybrid plans deployed in 2010

PREPAID SEGMENTATION AND LOYALTY GETS STRATEGIC

  • Operators employ more sophisticated customer segmentation strategies
  • Operators segment prepaid customers by usage type, age, and revenue
  • Loyalty is a critical component of successful prepaid strategies
  • Operators in North America and Asia-Pacific take a different approach to encouraging loyalty

PREPAID PRESENTS UNIQUE SERVICE DELIVERY CHALLENGES

  • Prepaid services present charging system challenges
  • Implementing new prepaid strategies means upgrading current OSS/BSS systems for many operators
  • Migration, integration, speed to market, and flexibility top operators' list of challenges for current OSS/BSS implementations

APPENDIX

  • Methodology
  • Further reading
  • Author
  • Ovum Consulting
  • Disclaimer
Back to Top