|
市場調查報告書
決策母體：CRM供應商的選擇
Decision Matrix: Selecting a CRM Vendor
| 出版商 |
Ovum, Ltd. |
| 出版日期 |
2010年11月 |
商品編碼 |
139275 |
| 內容資訊 |
英文 Pages: 66 |
| 價格 |
|
|
決策母體：CRM供應商的選擇 是由出版商Ovum, Ltd.在2010年11月所出版的。
這份英文市場調查報告書包含Pages: 66 價格從美金3995起跳。
暢快的消費者主義並不是全球從不景氣中復甦的特徵。全球廣大市場中的消費者，對於失業率與今後的景氣總是抱著不安與憂心。這讓多數企業壓抑著支出在經營，結果顧客就變的更加珍貴了。
本報告書為CRM市場力學之分析，包含基於產品與服務、對市場的影響、顧客間的評價等之販售者選擇的提示等，概述如下。
摘要
發展要因 Ovum的見解 主要訊息
市場發展
- 變的更高貴的顧客
- 做為商業條件的CRM
- 迴避販售者的社群CRM
- CRM的決策母體
- 領導：Microsoft、Oracle、Salesforce.com、SAP
- 挑戰者：NetSuite、Pegasystems/Chordiant、RightNow Technologies
- 將來潛力股：Amdocs、Sage、SugarCRM
市場領導
- 概要
- 市場領導者：技術
- 市場領導者：影響
- 市場領導者：顧客感情
產品分析
販售者分析
- Amdocs：CRM雷達
- Microsoft：CRM雷達
- NetSuite：CRM雷達
- Oracle：CRM雷達
- Pegasystems/Chordiant：CRM雷達
- RightNow Technologies：CRM雷達
- Sage：CRM雷達
- Salesforce.com：CRM雷達
- SAP：CRM雷達
- SugarCRM：CRM雷達
結論
- 成熟而進化著的市場
- SaaS CRM的導入讓市場持續擴大
- 社群CRM成為中期的競争差異化因素
付屬資料
圖表
Abstract
In response to demand for more comprehensive analysis of the competitive
landscape in the Customer Relationship Management (CRM) market, Ovum has
developed the CRM Decision Matrix.
Key reasons to purchase this research:
- Which vendors dominate the market?
- What are the vendors closely following the leaders that still deserve
consideration?
- What other prcspects are there?
Table of Contents
SUMMARY
- Catalyst
- Ovum view
- Key messages
- Market Developments
- Customers are becoming more expensive
- CRM is a business requirement
- Social CRM eludes vendors
- CRM Decision Matrix
MARKET LEADERS
- Overview
- Market leaders - Technology
- Market leaders - Impact
- Market leaders - Customer Sentiment
PRODUCT ANALYSIS
- Overview
- Large-enterprise technology assessment
- Mid-market technology assessment
VENDOR ANALYSIS
- Amdocs: CRM Radar
- Microsoft: CRM Radar
- NetSuite: CRM Radar
- Oracle: CRM Radar
- Pegasystems/Chordiant: CRM Radar
- RightNow Technologies: CRM Radar
- Sage: CRM Radar
- Salesforce.com: CRM Radar
- SAP: CRM Radar
- SugarCRM: CRM Radar
CONCLUSION
- The market is mature and evolving
- The adoption of SaaS CRM will continue to expand the market
- Social CRM will be a competitive differentiator in the medium-term
APPENDIX
- Summary scores
- Ovum ratings
- Methodology
- Extended methodology
- Further reading
- Definitions
- Authors
- Ovum Consulting
- Disclaimer
|
