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市場調查報告書
開放TV與封閉TV的融合：Verizon的FiOS TV專用介面工具集的個案研究
Blending open and closed TV: Verizon FiOS TV widgets case study
| 出版商 |
Ovum, Ltd. |
| 出版日期 |
2010年01月 |
商品編碼 |
115619 |
| 內容資訊 |
英文 Pages: 12 |
| 價格 |
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開放TV與封閉TV的融合：Verizon的FiOS TV專用介面工具集的個案研究 是由出版商Ovum, Ltd.在2010年01月所出版的。
這份英文市場調查報告書包含Pages: 12 價格從美金895起跳。
Verizon在通訊公司的TV領域內，以FiOSTV的「Widget Bazaar」平台邁向創新的道路。持續在應用商店模式和服務，且網站基礎的軟體開發套件（SDK）藉由Verizon的不停發展和最小幅度的成本增加，將可快速刷新且擴大Widget服務。致力於社群TV和運動應用，而目前商品的購買給予了FiOS TV Widget Bazaar合適且具收益的機會。
本報告，以Verizon的FiOS TV「Widget Bazaar」平台為例，彙整了TV專用介面工具集的動向等，由下列摘要形式闡述。
- 報告摘要
- 概述
- Ovum的見解
- 背景
- 應用市場的建構
- 功能與用戶經驗
- 透過Widget而獲得牽引的社群TV
- 上下文的關聯性對電信業者來說是一個關鍵的USP
- 電信業者可給TV專用介面工具集的舞台帶來額外的東西
- 商業策略
- 成本效率的達成
- TV專用介面工具集的收益創造
Abstract
Verizon continues on its course of innovation within the telco TV space with
the FiOS TV Widget Bazaar platform. Following the app store model and offering
a web-based software development kit (SDK) enables Verizon to continually
evolve, refresh and expand its widget offering rapidly and with minimal
incremental cost. Its focus on social TV, sports applications and now
merchandise purchasing provide the FiOS TV Widget Bazaar with both relevance
and monetisation opportunities.
Table of Contents
Executive summary
In a nutshell
Ovum view
Background
Building an applications marketplace
Features and user experience
Social TV is gaining traction through widgets
Contextual relevance is a
key USP for operators
Operators can bring something extra to the TV
widgets table
Business strategy
Achieving cost efficiencies
Steering TV widgets towards revenue generation
List of Figures
Figure 1: Facebook widget screenshot (1)
Figure 2:
Facebook widget screenshot (2)
Figure 3: Twitter widget screenshot (1)
Figure 4: Twitter widget screenshot (2)
Figure 5: NFL RedZone
widget screenshot (1)
Figure 6: NFL RedZone widget screenshot (2)
Figure 7: NFL RedZone widget screenshot (3)
Figure 8: NFL RedZone
widget screenshot (4)
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