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市場調查報告書
智慧型手機平台的資料：Apple iPhone OS
Smartphone platform profile: Apple iPhone OS
| 出版商 |
Ovum, Ltd. |
| 出版日期 |
2010年01月 |
商品編碼 |
115608 |
| 內容資訊 |
英文 Pages: 16 |
| 價格 |
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智慧型手機平台的資料：Apple iPhone OS 是由出版商Ovum, Ltd.在2010年01月所出版的。
這份英文市場調查報告書包含Pages: 16 價格從美金1495起跳。
不到2年，Apple的iPhone銷售超過3,000萬台以上，更有該數字幾倍以上的人想要擁有iPhone，對多數的消費者來說，iPhone成為智慧型手機的象徵，也是智慧型手機的一個理想形式。行動電信業者也熱衷於iPhone，現在有將近140家企業需要iPhone，而另一方面，應用軟體研發商也從2008年App Store設立以來，群聚於針對第三者所開放的iPhone平台。
本報告，針對目前3.1版本Apple的iPhone OS，從行動電信業者、裝置廠商、以及軟體研發商的各個觀點進行分析，由下列摘要形式闡述。
- 報告摘要
- 概述
- Ovum的見解
- 改變對智慧型手機期待的iPhone的方法
- 成為成功關鍵的軟體與Apple品牌
- 平台策略
- 作為管理裝置平台的iPhone
- 對於研發者與用戶有很大優點的產業整合
- 雖不是中心部份但是容易溝通的iPhone的應用開發
- iPhone OS有大幅更新的打算？
- SWOT分析
- 優勢
- 行動電信業者
- 裝置廠商
- 軟體研發商
- 弱勢
- 行動電信業者
- 裝置廠商
- 軟體研發商
- 市場機會
- 行動電信業者
- 裝置廠商
- 軟體研發商
- 威脅
- 行動電信業者
- 裝置廠商
- 軟體研發商
- 客戶基礎
- 行動電信業者
- 裝置廠商
- 軟體研發商
- iPhone OS的版本
- 截至目前的發表履歷
- 技術概述
- iPhone OS
Abstract
This profile is focused on the Apple iPhone’s OS software platform, now
in version 3.1. It looks at the iPhone OS platform from a mobile operator,
handset manufacturer and developer perspective.
In little more than two years, Apple’s iPhone has come to symbolise most
consumers’ idea of what a smartphone is and what one should be, with
more than 30 million sold and many times that number desirous of the device.
Mobile operators are equally enamoured with the iPhone, with upwards of 140
now ranging the device, while application developers have flocked to the
platform since it was opened to third parties in 2008 with the launch of the
App Store.
Table of Contents
Executive summary
In a nutshell
Ovum view
iPhone approach has
changed smartphone expectations
Software and Apple’s brand are keys
to success
Platform strategy
The iPhone as a managed device
platform
Vertical integration offers big developer and user benefits
iPhone app dev is off-centre but simple to negotiate
Is iPhone OS set for
a major refresh?
SWOT analysis
Strengths
Mobile operators
Handset manufacturers*
Developers
Weaknesses
Mobile operators
Handset manufacturers*
Developers
Opportunities
Mobile
operators
Handset manufacturers
Developers
Threats
Mobile
operators
Handset manufacturers*
Developers
Customer base
Handset manufacturers
Mobile operators
Developers
iPhone OS
versions
Releases to date
Technology overview
iPhone OS
List of Tables
Table 1: Operators with iPhone
distribution deals at launch
Table 2: Significant iPhone OS releases to
date
List of Figures
Figure 1: Number
of operators with iPhone distribution deals in December 2009
Figure 2:
Major operator brands offering iPhone distribution deals in December 2009
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