Abstract
This study is the sixth iteration of a series of quarterly studies, which now
includes data as of 4Q08. It includes the findings of Ovum' s previous
quarterly study on 3Q08, which was published in March 2009.
Growing support for mobile device management (MDM) technologies in mobile
handsets promises to give mobile service providers a much-increased degree of
control over the device fleet. Key applications of MDM include remote
configuration, defect fixing, diagnostics and software management.
However, as with most handset technologies, tracking actual penetration of the
key technologies within mobile handsets is a highly complex task. Even where
data is available, it is not updated regularly enough to capture potentially
significant short-term market changes.
This makes life difficult for mobile service providers, which need an
up-to-date picture of penetration in order to decide whether and when they
should be scaling up the use of MDM in their businesses. For vendors in the
mobile device management space, an accurate picture of handset support will
help them to build the business case when selling and marketing their
solutions to customers. Handset manufacturers need to understand how they
compare to the competition when it comes to support for these key enabling
technologies.
This report therefore gives a detailed insight into the current penetration of
MDM technologies in mobile handsets, and gives Ovum' s predictions for future
market development.
In particular, we track support for three key technologies:
- OMA client provisioning (OMA CP)
- OMA device management (OMA DM)
- firmware over-the-air (FOTA) update.
This study is based on exclusive primary data representing more than 1,300
handsets launched worldwide since 2003. It thereby provides a picture of the
current market situation based on firm evidence.
Table of Contents
- Executive summary
- Key messages
- About this study
- Definitions
- OMA client provisioning (OMA CP)
- OMA device management (OMA DM)
- Firmware over-the-air update
- Shipments and installed base
- Results of the study
- Current penetration of device management technologies
- Commentary on 4Q08 results
- Regional differences
- Transparency of support for MDM is poor
- Comparisons by handset manufacturer
- FOTA vendors
- Forecast: 2009 - 11
- Market development scenario
- Ovum' s forecasts
- Methodology
- Changes since 3Q08 update
- Historic and actual data up to 4Q08
- Forecast: 2009 - 11
- Key assumptions of the model
- Critique of the methodology
List of Tables
- Table 1: Global penetration of MDM functionality in handsets, 4Q08
- Table 2: Market development scenario: 2009 - 11
- Table 3: Forecasts for MDM technologies on mobile handsets (000s)
List of Figures
- Figure 1: OEM share of MDM shipments, 4Q08
- Figure 2: OEM share of MDM installed base, 4Q08
- Figure 3: FOTA client market shares, 4Q08 installed base
- Figure 4: FOTA client market shares, 4Q08 shipments
- Figure 5: Methodology: device management support in mobile handsets
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