Social media - the collection of "public"-focused tools like Facebook and
Twitter and enterprise-grade tools, are growing rapidly in popularity as
evidenced by their increasing use in the workplace. Our research finds a
growing proportion of users' time spent using social media for a variety of
purposes, both personal and corporate.
While many view social media as nothing more than a time-waster for employees,
it is important to note that many viewed email in the same light when it was
in the early stages of its use in the workplace. However, social media offers
enormous opportunities for organizations of all sizes, including its use as a
more efficient tool for certain types of internal communications and content
sharing, a way to discover expertise throughout an organization, a means of
dramatically improving customer service, a data set to understand and respond
to customers more effectively, and a means of marketing to customers and
prospects, among other uses.
The purpose of this research report is to present and analyze the results of
two separate surveys that were conducted by Osterman Research, as well as
additional research from another survey. One survey was conducted with end
users, another with IT staff members and the third
Table of Contents
- Chapter 1 Executive Summary
- Chapter 2 Methodology and Background
- Chapter 3 End User Survey Results
- Chapter 4 IT Survey Results
List of Figures
- Figure 1: Social Media Tools on Which Users Have Accounts That Are Used at
Least Partially for Business Purposes
- Figure 2: Minutes Spent on Various Tools for Work-Related Purposes
- Figure 3: Minutes Spent on Various Tools for Work-Related Purposes at Work
and at Home
- Figure 4: Past and Anticipated Changes in Work-Related Social Media Usage
- Figure 5: "Does your employer monitor your usage of social media at work?"
- Figure 6: "Has your employer published a social media policy?"
- Figure 7: "Have any of your social media accounts been hacked or have you
been the victim of malware that you received through social media?"
- Figure 8: Employer Attitudes Toward the Use of Social Media at Work
- Figure 9: Concern About Receiving a Malware Infection From Social Media
During the Next 12 Months
- Figure 10: Use of Social Media on Corporate Networks
- Figure 11: Existence of a Formal Social Media Policy
- Figure 12: Employee Awareness of Corporate Social Media Policies
- Figure 13: "Has your organization conducted any sort of
return-on-investment analysis for social media?"
- Figure 14: "Has your organization deployed an enterprise-grade social
media platform, either on-premises or in the cloud?"
- Figure 15: Perceived Likelihood That Organizations Will be Involved in a
Legal Action Because of Something That an Employee Has Published on a Social
- Figure 16: "Has your organization ever terminated an employee because of
something he or she posted on social media?"
- Figure 17: IT's Visibility Into How Employees are Using Social Media at
- Figure 18: Social Media Data Types That Are Retained for the Lengths of
Time Required by Corporate Policy, Legal Obligations or Regulatory Requirements
- Figure 19: Perceived Quality of Governance and Management for Various
Social Media Platforms
- Figure 20: Investment Priorities for Social Media-Related Activities, 2013
- Figure 21: Perceived Malware-Infiltration Risk Posed by Various Social
- Figure 22: Perceived Protection Against Social Media-Borne Malware and
- Figure 23: Perceived Quality of Management for Various Social Media Tools
- Figure 24: Concern About Various Social Media-Related Issues
- Figure 25: "Has malware ever infiltrated your corporate network through
the following social media tools?"
- Figure 26: "Has confidential or sensitive information in your company been
leaked through the following social media tools?"
- Figure 27: Methods by Which Social Media Tools are Managed
- Figure 28: Methods for Monitoring What is Sent or Received by Users Via
- Figure 29: Methods for Retaining Social Media Content
- Figure 30: Enterprise-Grade Social Media Solutions That Would be Considered