2022-2028 年全球智能電視市場
市場調查報告書
商品編碼
1123125

2022-2028 年全球智能電視市場

Global Smart TV Market Research and Forecast 2022-2028

出版日期: | 出版商: Orion Market Research | 英文 130 Pages | 商品交期: 2-3個工作天內

價格

在預測期間(2021-2027 年),全球智能電視市場規模預計將以 17.8% 的顯著複合年增長率增長。對更高圖像質量的需求不斷增長,客戶希望在家中體驗影院的感覺,以及向廣大觀眾展示特定信息的數字標牌日益普及,這些都是推動市場增長的一些關鍵因素。已經成為其中的一部分。不斷提高的互聯網普及率也已成為全球智能電視採用的主要增長因素。

本報告研究和分析全球智能電視市場,提供市場概況、細分市場分析、競爭格局和主要參與者等信息。

內容

第 1 章報告概述

第 2 章市場概述和注意事項

  • 調查範圍
  • 分析師見解和當前市場趨勢

第 3 章競爭格局

  • 主要公司分析
    • 概覽
    • 財務分析
    • SWOT 分析
    • 近期發展
  • 關鍵戰略分析

第 4 章市場決定因素

  • 驅動程序
  • 限制因素
  • 機會

第 5 章市場細分

  • 全球智能電視市場:按分辨率
    • 高清智能電視
    • 全高清智能電視
    • 4K 智能電視
    • 8K 智能電視
  • 全球智能電視市場:按技術分類
    • LCD(液晶顯示器)
    • LED(發光二極管)
    • OLED(有機發光二極管)
    • QLED(量子點發光二極管)

第六章區域分析

  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 意大利
    • 西班牙
    • 法國
    • 其他
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 其他
  • 其他地區

第七章公司簡介

  • Advanced Micro Devices
  • Apple Inc.
  • Cable Television Laboratories, Inc. Google Inc.
  • Haier Group Corp.
  • Hisense Co., Ltd
  • Hong Kong Skyworth Digital Holdings Co., Ltd
  • Intel Corp.
  • Koninklijke Philips N.V.
  • LG Electronics Inc.
  • Microsoft Corp.
  • Mirc Electronics Ltd.
  • Nyxio Technologies Corp.
  • Panasonic Corp.
  • Samsung Electronics Co., Ltd.
  • Sharp Corp.
  • Sony Corp.
  • TCL Corp.
  • Toshiba Corp.
  • Videocon Industries Ltd.
Product Code: OMR2017230

Global Smart TV Market Size, Share & Trends Analysis Report by Resolution (HD Smart TV, Full HD Smart TV, 4K Smart TV, and 8K Smart TV), by Technology (LCD (Liquid Crystal Display), LED (Light Emitting Diode), OLED (Organic Light Emitting Diode), QLED (Quantum Dot Light Emitting Diode)), Forecast Period 2021-2027

The global smart TV market is anticipated to grow at a significant CAGR of 17.8% during the forecast period (2021-2027). Smart TV is among the commonly used household & commercial appliances that come up with internet connectivity capability and built-in apps to get connected to different platforms to offer an extraordinary experience to its viewers. The rising demand for higher picture quality, the willingness of customers to have a theatre feel at their home, the growing popularity of digital signage to display specific information to a wide range of viewers are some of the key factors to drive the growth of the smart TV market.

The growing internet penetration acts as a key motivator for the adoption of smart TVs across the globe. This is because internet connection is the basic & foremost requirement for advanced feature functioning of smart TV. According to ITU (International Telecommunication Union), it is estimated that 4.1 billion people were using the internet in 2019. Almost, around 53% of the total population is using the internet. Therefore, the presence of internet-connected viewers along with the rising demand for on-demand online streaming channels & programs through service providers such as Netflix and Amazon prime is further anticipated to promote the growth of the global smart TV market.

However, certain factors are hindering the market. High cost is the major restrain to the market. The high internet bandwidth requirement for web-enabled TVs is one more factor that is hindering the market. Besides these restraining factors, technological advancements such as the introduction to 8K technologies and the introduction of higher internet bandwidth in the developing economies in the future such as 4G, 5G & LTE are further expected to create opportunities for the market players to increase their revenue share.

Segmental Outlook

The market is segmented based on resolution, technology, and platform. By resolution, the market is segmented into HD smart TV (1,280x720), full HD smart TV (1,920 x 1,080), 4K smart TV, and 8K smart TV. By technology, the market is segmented into LCD (Liquid Crystal Display), LED (Light Emitting Diode), OLED (Organic Light Emitting Diode), QLED (Quantum Dot Light Emitting Diode).

Global Smart TV Market Share by Technology, 2020 (%)

Global Smart TV Market Share by Technology

Based on technology, OLED is expected to show significant market growth during the forecasted period. The rising number of R&D projects in the development of this technology to completely transform the viewer's experience is anticipated to drive the growth of this market segment. In July 2020, Samsung launched a new series of QLED Smart TVs - the QT67 range - in South Korea. These are the first QLEDs from Samsung to achieve the first-class energy efficiency rating. The rising product launches based on this technology are further anticipated to drive the growth of this market segment.

Regional Outlooks

The global smart TV market is analyzed based on the geographical regions that are contributing significantly towards the growth of the market. Asia-Pacific is estimated to hold a considerable share in the global smart TV market. Increasing internet penetration and presence of the low-cost manufacturers in the region are backing the growth of the market. North America is estimated to be the fastest-growing region during the forecasted period for high-end TV such as 4K & 8K TVs. The high purchasing power of individuals in the region is further estimated to promote the adoption of these TVs in the region which in turn is anticipated to drive the growth of the regional market. Moreover, the high share of the regional market is attributed to the rapidly developing advanced technologies. Increasing internet penetration and rising demand for online streaming in the emerging countries of the region such as India, China, and South Korea.

Global Smart TV Market Growth, by Region 2020-2027

Global Smart TV Market Share by region

Market Players Outlook

Apple Inc., Google Inc., Haier Group Corp., Koninklijke Philips N.V., LG Electronics Inc., Samsung Electronics Co., Ltd., and Videocon Industries Ltd. are the key players operating in the smart TV market. To survive in the market these players adopt different marketing strategies such as mergers, acquisitions, product launches, and geographical expansion so on. For instance, in 2021, Philips launched 10 new models of smart TV With Up to 4K UHD Panels in India with a variety of features such as HDR10+ support and Dolby audio experience. The new models were launched in a variety of sizes and screens

The Report Covers

Market value data analysis of 2020 and forecast to 2027.

Annualized market revenues ($ million) for each market segment.

Country-wise analysis of major geographical regions.

Key companies operating in the global smart TV market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.

Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.

Analysis of market-entry and market expansion strategies.

Competitive strategies by identifying 'who-stands-where in the market.

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • Impact of COVID-19 on the Global Smart TV Industry
  • Recovery Scenario of Global Smart TV Industry
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Geography

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
    • 3.1.1. Overview
    • 3.1.2. Financial Analysis
    • 3.1.3. SWOT Analysis
    • 3.1.4. Recent Developments
  • 3.2. Key Strategy Analysis

4. Market Determinants

  • 4.1. Motivators
  • 4.2. Restraints
  • 4.3. Opportunities

5. Market Segmentation

  • 5.1. Global Smart TV Market by Resolution
    • 5.1.1. HD Smart TV
    • 5.1.2. FULL HD Smart TV
    • 5.1.3. 4K Smart TV
    • 5.1.4. 8K Smart TV
  • 5.2. Global Smart TV Market by Technology
    • 5.2.1. LCD (Liquid Crystal Display)
    • 5.2.2. LED (Light Emitting Diode)
    • 5.2.3. OLED (Organic Light Emitting Diode)
    • 5.2.4. QLED (Quantum Dot Light Emitting Diode)

6. Regional Analysis

  • 6.1. North America
    • 6.1.1. United States
    • 6.1.2. Canada
  • 6.2. Europe
    • 6.2.1. UK
    • 6.2.2. Germany
    • 6.2.3. Italy
    • 6.2.4. Spain
    • 6.2.5. France
    • 6.2.6. Rest of Europe
  • 6.3. Asia-Pacific
    • 6.3.1. China
    • 6.3.2. India
    • 6.3.3. Japan
    • 6.3.4. South Korea
    • 6.3.5. Rest of Asia-Pacific
  • 6.4. Rest of the World

7. Company Profiles

  • 7.1. Advanced Micro Devices
  • 7.2. Apple Inc.
  • 7.3. Cable Television Laboratories, Inc. Google Inc.
  • 7.4. Haier Group Corp.
  • 7.5. Hisense Co., Ltd
  • 7.6. Hong Kong Skyworth Digital Holdings Co.,
  • 7.7. Intel Corp.
  • 7.8. Koninklijke Philips N.V.
  • 7.9. LG Electronics Inc.
  • 7.10. Microsoft Corp.
  • 7.11. Mirc Electronics Ltd.
  • 7.12. Nyxio Technologies Corp.
  • 7.13. Panasonic Corp.
  • 7.14. Samsung Electronics Co., Ltd.
  • 7.15. Sharp Corp.
  • 7.16. Sony Corp.
  • 7.17. TCL Corp.
  • 7.18. Toshiba Corp.
  • 7.19. Videocon Industries Ltd.

LIST OF TABLES

  • 1. GLOBAL SMART TV MARKET RESEARCH AND ANALYSIS BY RESOLUTION, 2020-2027 ($ MILLION)
  • 2. GLOBAL HD SMART TV MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
  • 3. GLOBAL FULL HD SMART TV MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
  • 4. GLOBAL 4K SMART TV MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
  • 5. GLOBAL 8K SMART TV MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
  • 6. GLOBAL SMART TV MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2020-2027 ($ MILLION)
  • 7. GLOBAL LCD (LIQUID CRYSTAL DISPLAY) MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
  • 8. GLOBAL LED (LIGHT EMITTING DIODE) MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
  • 9. GLOBAL OLED (ORGANIC LIGHT EMITTING DIODE) MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
  • 10. GLOBAL QLED (QUANTUM DOT LIGHT EMITTING DIODE) MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
  • 11. GLOBAL SMART TV MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2020-2027 ($ MILLION)
  • 12. NORTH AMERICAN SMART TV MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
  • 13. NORTH AMERICAN SMART TV MARKET RESEARCH AND ANALYSIS BY RESOLUTION, 2020-2027 ($ MILLION)
  • 14. NORTH AMERICAN SMART TV MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2020-2027 ($ MILLION)
  • 15. EUROPEAN SMART TV MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
  • 16. EUROPEAN SMART TV MARKET RESEARCH AND ANALYSIS BY RESOLUTION, 2020-2027 ($ MILLION)
  • 17. EUROPEAN SMART TV MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2020-2027 ($ MILLION)
  • 18. ASIA-PACIFIC SMART TV MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
  • 19. ASIA-PACIFIC SMART TV MARKET RESEARCH AND ANALYSIS BY RESOLUTION, 2020-2027 ($ MILLION)
  • 20. ASIA-PACIFIC SMART TV MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2020-2027 ($ MILLION)
  • 21. REST OF THE WORLD SMART TV MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
  • 22. REST OF THE WORLD SMART TV MARKET RESEARCH AND ANALYSIS BY RESOLUTION, 2020-2027 ($ MILLION)
  • 23. REST OF THE WORLD SMART TV MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2020-2027 ($ MILLION)

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LIST OF FIGURES

  • 1. IMPACT OF COVID-19 ON GLOBAL SMART TV MARKET, 2020-2027 ($ MILLION)
  • 2. RECOVERY OF GLOBAL SMART TV MARKET, 2021-2027 (%)
  • 3. GLOBAL SMART TV MARKET SHARE BY PRODUCTS, 2020 VS 2027 (%)
  • 4. GLOBAL SMART TV MARKET SHARE BY TECHNOLOGY, 2020 VS 2027 (%)
  • 5. GLOBAL SMART TV MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
  • 6. GLOBAL HD SMART TV (1,280X720) MARKET RESEARCH AND ANALYSIS BY REGION, 2020 VS 2027 (%)
  • 7. GLOBAL FULL HD SMART TV (1,920X1,080) MARKET RESEARCH AND ANALYSIS BY REGION, 2020 VS 2027 (%)
  • 8. GLOBAL 4K SMART TVMARKET RESEARCH AND ANALYSIS BY REGION, 2020 VS 2027 (%)
  • 9. GLOBAL 8K SMART TV MARKET RESEARCH AND ANALYSIS BY REGION, 2020 VS 2027 (%)
  • 10. GLOBAL LCD (LIQUID CRYSTAL DISPLAY) MARKET RESEARCH AND ANALYSIS BY REGION, 2020 VS 2027 (%)
  • 11. GLOBAL LED (LIGHT EMITTING DIODE) MARKET RESEARCH AND ANALYSIS BY REGION, 2020 VS 2027 (%)
  • 12. GLOBAL OLED (ORGANIC LIGHT EMITTING DIODE) MARKET RESEARCH AND ANALYSIS BY REGION, 2020 VS 2027 (%)
  • 13. GLOBAL QLED (QUANTUM DOT LIGHT EMITTING DIODE) MARKET RESEARCH AND ANALYSIS BY REGION, 2020 VS 2027 (%)
  • 14. US SMART TV MARKET SIZE, 2020-2027 ($ MILLION)
  • 15. CANADA SMART TV MARKET SIZE, 2020-2027 ($ MILLION)
  • 16. UK SMART TV MARKET SIZE, 2020-2027 ($ MILLION)
  • 17. FRANCE SMART TV MARKET SIZE, 2020-2027 ($ MILLION)
  • 18. GERMANY SMART TV MARKET SIZE, 2020-2027 ($ MILLION)
  • 19. ITALY SMART TV MARKET SIZE, 2020-2027 ($ MILLION)
  • 20. SPAIN SMART TV MARKET SIZE, 2020-2027 ($ MILLION)
  • 21. REST OF EUROPE SMART TV MARKET SIZE, 2020-2027 ($ MILLION)
  • 22. INDIA SMART TV MARKET SIZE, 2020-2027 ($ MILLION)
  • 23. CHINA SMART TV MARKET SIZE, 2020-2027 ($ MILLION)
  • 24. JAPAN SMART TV MARKET SIZE, 2020-2027 ($ MILLION)
  • 25. SOUTH KOREA SMART TV MARKET SIZE, 2020-2027 ($ MILLION)
  • 26. REST OF ASIA-PACIFIC SMART TV MARKET SIZE, 2020-2027 ($ MILLION)
  • 27. REST OF THE WORLD SMART TV MARKET SIZE, 2020-2027 ($ MILLION)